Artistas e mundo da moda multiplicam possibilidades e ganhos no metaverso

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[{"selector":"#anim-ae8b295c-894a-41b8-89a6-2b095d562ab9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3831c7cf-e77e-4693-86b9-bb416bdd8b11","keyframes":{"transform":["translate3d(-111.43617%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1053240-608d-4f0a-b715-793e2eec6235","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a49adb66-3858-4c4f-aa45-37754c22d780","keyframes":{"transform":["translate3d(-212.19509%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f82165b-58f6-4092-af1b-3ef037a3a1ea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-faaf9247-5091-438f-a2bd-c285e4b94fea","keyframes":{"transform":["translate3d(0px, 234.55093%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff6e0ff1-8df6-4b45-b7dc-4fdfbe3caffe [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-6.240245919115907%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Artistas e mundo da moda multiplicam possibilidades e ganhos no metaverso Divulgação/Reprodução CNN

[{"selector":"#anim-a96e619a-7810-4c05-9d5c-c3cfdc533075","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-2792ab72-54a3-4584-8990-c055afbb4427","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0254aec-c928-4876-9665-5fec87c370ce","keyframes":{"transform":["translate3d(-122.48521%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d2b6b95-9189-4736-a845-bba59f18e5c7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-52.589897165981604%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Satiko, a nova influenciadora virtual do mercado brasileiro, conta com pouco mais de um mês de vida e já acumula 20 mil seguidores no Instagram Divulgação/Reprodução CNN

[{"selector":"#anim-8d7f22ac-fc1f-44c0-b94d-36d686ac0dca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2072faee-609b-4242-b6af-ae09b81e5c15","keyframes":{"transform":["translate3d(0px, -430.1709%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72db2c43-4e3c-4953-b853-ae2b056a9958","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c643f5b-1df0-45b1-b41e-2f469abbc3fd","keyframes":{"transform":["translate3d(-116.47399%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bcfdd148-16f9-4b90-8a3b-9cad7d85e1de [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Mas não seria tão fácil para Satiko se ela não tivesse o pedigree que tem: ela é a influenciadora virtual da apresentadora Sabrina Sato, que soma 31 milhões de seguidores Reprodução Instagram @sabrinasato

[{"selector":"#anim-e356e350-bbac-424f-91ab-8b8cda2fb8a9","keyframes":{"transform":["translate3d(106.57535%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7881a36-be71-4973-a8c3-b3b50223c34a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-882ba866-270d-4d47-bc5f-3310332bc267","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4daa8209-a64f-4025-ad1a-60c4f8c017cc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09e25119-b69f-4bb1-a7c2-e30df00ab67e","keyframes":{"transform":["translate3d(-109.51009%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fe4331f-eae4-46aa-88de-62e9440940a2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Além disso, nasceu no Brasil, segundo país na lista de consumidores de influenciadores virtuais. O Brasil apoia em larga escala o crescimento de artistas e personalidades em 3D Divulgação/Magazine Luiza/Reprodução CNN

[{"selector":"#anim-dc4cf221-9f68-44e9-8a01-f8b2998c8e08","keyframes":{"transform":["translate3d(116.90141%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4e3fc5e-8505-44cf-90bd-370315c51c76","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c875fba-64be-4786-9a3d-af62ca97c758","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5af14c44-129e-496d-9936-354b1948592b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e80ddae-2812-4193-8587-ab5b48078ef1","keyframes":{"transform":["translate3d(-102.72728%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b2f89d1-2cb2-49ab-9244-455a4d7f9643 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(35.930633431092055%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Divulgação/Reprodução CNN “Diferente de avatar, holograma ou inteligência artificial, o influenciador virtual é um personagem que recebe uma personalidade definida”, explica Christopher Travers, fundador do Virtual Humans

[{"selector":"#anim-1eceed44-be6c-4aa6-86bb-2b920fcc9494","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a27f41b8-0c71-44fe-b9d5-dd988dd9d235","keyframes":{"transform":["translate3d(0px, -406.51096%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-adf46b1e-e1c5-4188-9d68-39e36c072cd7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f4ba8a7-a669-43c1-8afd-075b22f113bd","keyframes":{"transform":["translate3d(-123.67601%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7c723f5-15ae-4d8c-ad4a-19028c10cffd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-50.12716458386811%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Divulgação/Reprodução CNN O influenciador virtual é a extensão de uma marca ou celebridade. Pode estar em vários lugares, atingir novos públicos e fazer coisas que uma pessoa real não é capaz de fazer

[{"selector":"#anim-599b01b9-d526-481a-b5b9-4b2fa7773920","keyframes":{"transform":["translate3d(-98.66667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d923909-2bac-439d-b9f0-cbbc1f44ca95","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1bb3e328-aa4c-4584-afa5-0ef36bd3bc30","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f4db5da7-8dbb-4142-b743-646db534285a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c8b467ea-8aea-4936-b182-f71e0093acd2","keyframes":{"transform":["translate3d(-101.1142%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1cb71d3-6970-4519-902c-3c5937f675c1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-2.035455492111936%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Além de toda narrativa comercial, esses personagens têm um forte envolvimento com o NFT e o metaverso, a próxima etapa da internet Freepik/tirachardz/Reprodução CNN

[{"selector":"#anim-8e56eb48-3f42-4867-8427-2959226b866f","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-a2dd3e6f-1660-48c7-a845-773271ea8e53","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-04f197e9-cc63-4f62-88ff-a38d13a234f1","keyframes":{"transform":["translate3d(-103.77358%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15559f81-8016-425b-8c2d-2344eddb4a3d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.401939560523985%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Artistas de peso como Justin Bieber, Ariana Grande, The Weeknd e Travis Scott já realizaram ativações no metaverso Fortnite/Reprodução/YouTube/Reprodução CNN

[{"selector":"#anim-fd2feb9b-2d4d-427d-b4ad-1a5bd678cb07","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3efc801c-edd4-4265-a8da-93205eb70438","keyframes":{"transform":["translate3d(0px, -410.33265%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbc5e28b-523b-4f31-aea1-4f2784398aa9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a709b38-9325-4012-8ec8-268f942beeab","keyframes":{"transform":["translate3d(-123.67601%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b68bfaa-de13-47ad-9a09-597fbc04027a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Reprodução Instagram @sabrinasato Segundo Daniela Penteado, da WGSN, o marketing de influenciadores virtuais tem o poder de render um retorno até onze vezes maior que a mídia tradicional para as marcas

[{"selector":"#anim-c82f8778-46f6-48bf-87e9-aca56be75df8","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-14c7df97-adba-4ad2-99a9-5d77dd2dcd2a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5893ac6-22eb-4e53-8673-5bf0fbcf8848","keyframes":{"transform":["translate3d(-124.5283%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a659f85-c8fc-4eb1-bde3-73b29d5e60de [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(22.578684362825076%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] “Temos um mercado promissor por aqui. A tendência é que os artistas desenvolvam seus influenciadores e tracem estratégias para alavancar ainda mais engajamento”, opina Sabrina Sato Reprodução Instagram @sabrinasato

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