SXSW 2024: Looney Tunes se reinventa e conta seus segredos

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[{"selector":"#anim-236a3886-4249-405c-bc19-cb8af6d83a4b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-867e48e0-6451-4952-8c9b-61d200c443c3","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a3e9abf9-11dd-4087-9ce6-5374257f7bd8","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ca05a9d9-6e75-4a49-9e16-bd4f49f9b7fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A Looney Tunes é uma marca quase centenária que caiu nas graças da Geração Z Reproduçaão/Pinterest

[{"selector":"#anim-88689784-cf11-4819-b64b-b51a1f4fec50","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a6cb4e6-7c65-4080-b220-79cb59bf4e75","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8ab76854-f7df-4800-a7b5-fc3b044cb2c6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9c63bca3-6e58-4046-b046-36f5d8729976","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Apesar de Pernalonga, Patolino e cia terem idades para ser bisavôs desses jovens, os personagens conseguiram se manter relevantes graças à estratégia de redes sociais da marca Reprodução/Instagram/Looney Tunes

[{"selector":"#anim-d8f230f7-d4f3-456d-ac13-f6e0208dc3ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a86bc5b-9c0c-4915-8e71-d064b72ba78e","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-79af554e-7a27-4bab-bcf9-f73c5a2c2d0b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f15633df-e9b4-4444-8697-450af651b9e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Foi sobre esse sucesso que Ashley Woodall, vice-presidente de Franchise e Animação, e Jason Mitchell, CEO da Agência Movement Strategy, falaram no SXSW 2024 Lucas Lopes/CNN

[{"selector":"#anim-0db0b395-8396-4ef6-a1a0-c4825645ecdd","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5472b46c-9fa1-49bc-a4a2-20c972d7b31b","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bfac77d8-57e4-49fa-8eca-3441bf8e339f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f56a264f-db56-4c81-93c7-e6a41fe49dfe","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O painel, repleto de vídeos de memória afetiva, mostrou que, por mais que se tenha à disposição muito conteúdo, é preciso saber adaptá-lo ao gosto atual Reproduçaão/Pinterest

[{"selector":"#anim-0eea419f-225a-4a75-85ef-32c1f5f1ad28","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70e1c39d-acb4-43a8-9653-a2e0c8563de7","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9cb38797-d1ac-4011-9923-abad8dca615d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8ec9a706-1487-4c89-9299-fe3a19f6f001","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] “Usamos o TikTok tanto para postar vídeos com potencial de viralizar quanto para lançar uma trend que pode reverberar em outras redes sociais”, diz Mitchell Reproduçaão/Pinterest

[{"selector":"#anim-13e3cb10-5591-427a-8b70-93be57d7d75d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-944c334f-95ea-41ba-a6aa-1e8f87e5c6c2","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8b0a2ed6-ff0d-4742-a393-31ad86d82e71","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f8aa8ad1-8bdc-46d4-a433-d0fd983cf07a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O CEO reforçou que parte fundamental da estratégia é adequar o conteúdo – que apesar de vasto, é finito – à linguagem atual, e identificar quais vídeos podem conversar com pautas que já estão sendo discutidas nas redes Reproduçaão/Pinterest

CNNBRASIL.COM.BR

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