K-pop: estrelas sul-coreanas viram modelos de grifes globais

[{"selector":"#anim-ae10df7c-4c15-4e94-a87e-11ac707f64f7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b66925be-9975-4535-870b-b7f27637cf32","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ef1a8b4b-3840-4116-a9d5-88b56edb6d7e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-17494fed-ebd4-4fc5-baa0-c5b9508d6f2c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] WIKIMEDIA COMMONS

[{"selector":"#anim-d6b2c91c-a6c5-4d30-972f-e280a87338ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b25da68-2c94-4974-ba9a-4e8e5accf2bd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-792c760f-8409-474a-9ae5-ff0b6ac3336d","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a8ab6c85-2b48-44a6-b129-79df62bc052c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-68c01225-48b2-426b-8127-c8c52ef35892 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.552713678800501e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] O conjunto de K-pop Stray Kids ganhou uma etiqueta especia l para identificar os frutos de sua colaboração com a marca norte-americana Tommy Hilfiger DIVULGAÇÃO/TOMMY HILFIGER

[{"selector":"#anim-6d9f9bb4-352f-4883-9722-04e21508265a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b11f003-2209-494a-ae50-3bea87a127fb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-afb022ef-6c02-43ac-bdca-2f04af2e1382","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ca986b9c-27de-4b90-ba43-4215d40a01e4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d5215da9-2c18-4928-ba28-384c5b32064e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A boyband sul-coreana é embaixadora da marca e causou comoção online quando se tornou o primeiro grupo de K-pop a comparecer ao Met Gala DIVULGAÇÃO/TOMMY HILFIGER

[{"selector":"#anim-9dc79020-a8b3-4c6f-9b7f-5789643b5b57","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14497b2d-408d-4441-b37f-f3ea3e0e486f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ed4b063-213e-49b5-85d5-e784267eceb1","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5bf5c599-ae58-46d3-8f18-38112103fb2a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1dc52695-eecf-45a6-9565-b838b3f78090 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(8.766113070524879%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Stray Kids são apenas um dos muitos ídolos do K-pop que as casas de moda de luxo estão recrutando como embaixadores de marca DIVULGAÇÃO/LOEWE

[{"selector":"#anim-a6b8d7fb-4ce3-4096-bd8f-6f5954752665","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a2cb97b-4074-45ba-8398-a56d4c8a9439","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59312765-321c-4ce4-97bc-76d098db012a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-60a683c9-bb7e-4689-b05f-d55045a69f79","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5da21f20-0c2b-4321-b50e-9cd2c1509a2e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Desde 2023, mais de 30 estrelas do K-pop foram nomeadas como os novos rostos de marcas como Versace, Dior, Gucci e Prada DIVULGAÇÃO/DIOR

[{"selector":"#anim-684df125-1975-4fbd-b5e4-216c7c42ec23","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f2ae80d-c7af-4b89-815f-41880f35bdbc","keyframes":{"transform":["translate3d(0px, 186.44780%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85f18cdc-a992-45c1-8aa0-bf7a4f3a8a59","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84780247-87fb-4a42-b2b4-b1da21cd219c","keyframes":{"transform":["translate3d(0px, 196.34510%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] (Ídolos do K-pop) Construíram seu próprio público. Eles criaram sua própria comunidade. Então, quando as marcas trabalham com eles, elas não estão apenas obtendo a cobertura da mídia [...] mas também acessando essa enorme comunidade de seguidores Alison Bringe, diretora de marketing da empresa de dados e tecnologia Launchmetrics

[{"selector":"#anim-3a8c921b-018a-4f08-aaa2-269e191b9d05","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e86ae48-7e60-4077-9c00-37887f80270b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6305745f-c575-48e5-b85a-f733612b97ac","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-42e53cdb-acca-4256-9557-155b6356fe89","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Agora, as estrelas do K-pop estão entre as celebridades mais aguardadas nos desfiles de moda, frequentemente atraindo os gritos mais altos dos fãs que aguardam do lado de fora X/LULLABY_1004

[{"selector":"#anim-a485736b-5d7d-41b5-a31e-77624b8c0207","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a4892d8-6cde-40e8-be5f-2dba287d297e","keyframes":{"transform":["translate3d(0px, 196.75926%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c06e12f-5b79-446c-b7f2-75be9bcaa193","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4bb18d1c-4b1d-4241-ad73-2a20c1248326","keyframes":{"transform":["translate3d(0px, 340.04627%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [Os fãs de K-pop] Obviamente, gostam dos membros, mas também gostam do brilho e glamour do K-pop. Cada grupo tem seu próprio estilo incrível [...] A moda é muito importante para o K-pop e o K-pop é muito importante para a moda Lily, do girl group de K-pop NMIXX e embaixadora da Loewe, à Reuters

CNNBRASIL.COM.BR

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