Nova identidade visual da Jaguar gera polêmica

[{"selector":"#anim-8657ed1b-5e8d-4b37-bbf4-1d549d4ce648","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37a157e0-6d57-48db-9bc9-66e0599d2990","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d6d26c00-f662-4092-bdd7-5180aeff9752","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-509a83ba-f0e4-4ec7-a803-6b04ca02579d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Instagram/Jaguar

[{"selector":"#anim-7537940a-c9b5-4fef-b304-aaafd935e84b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c2dd3bb-fa4f-4a1a-9fc6-91f18c12cf6a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cd1f8a4f-7183-4e93-b1ce-8f26a252bef3","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e5559de8-eb5b-4e2d-ae21-6c3a6d646ec6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e9797b3-b0fc-4ec2-999f-c0c8b65b8996 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(11.616994385596714%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A Jaguar revelou uma nova identidade visual que abandona seu icônico felino e adota uma tipografia minimalista e moderna, gerando polêmica nas redes sociais Instagram/Jaguar

[{"selector":"#anim-6803c612-604d-4574-9958-0d5453c0d051","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa0c3e23-bb97-43a6-a3ca-04381f495575","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b014038f-13e8-4d27-941b-c106c70f804b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-effb3f10-25ae-4738-af2a-55e394ae5b34","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c859add3-6549-4caf-8247-f4e6f3bcf0a0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Essa mudança reflete o conceito de “modernismo exuberante”, alinhando a marca de 102 anos às tendências contemporâneas e buscando atrair uma nova geração de consumidores Instagram/Jaguar

[{"selector":"#anim-a34211aa-3a72-41b9-ba82-d72f6b957d77","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee543ec6-df66-45b6-9c5f-116b232f1444","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b5fa7c22-e232-4873-8472-8537e8d2ec6a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-293d9fbe-aa6a-494d-9e24-117975cac6f8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3b52e43-f7f5-48f7-8bb8-23fed4fe8c7e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 29.035639412997895%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O logotipo da Jaguar já passou por várias transformações, desde o rosto do felino nos anos 1950 até o famoso símbolo saltador, ícone de luxo Unsplash

[{"selector":"#anim-d4dd713b-370a-4877-8c63-707ed838d1d2","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-180b8350-e202-490e-b8fc-1f54191a97ec","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fdb0c057-c8d6-48b1-b69c-d84597b7ae2f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-36fafef5-35d3-4a7c-84f1-ba1ff4b5c536","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a4e74af-6b20-4fa5-bce7-5677ea371ee7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A filosofia “Copy Nothing”, inspirada no fundador William Lyons, norteia essa reinvenção, que visa manter a essência da Jaguar enquanto a torna relevante para o futuro Instagram/Jaguar

[{"selector":"#anim-eab6f8b9-b0ca-4cf1-a6ce-b223e9e79b0a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45d526e8-5bda-4886-a099-73ab204c24ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9b77f7c0-4330-4294-aa63-da9e84be3f7e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-365bc1bc-2353-4aa7-be4b-019e73d47f35","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-913e0795-c304-43db-9ece-b1d5e4eaab0d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A mudança acontece em meio a uma reestruturação, com modelos tradicionais descontinuados e foco em inovações, incluindo o mercado de veículos elétricos Instagram/Jaguar

[{"selector":"#anim-41a223ed-b37d-46a8-a7b0-194847844708","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-17317fc6-d7bb-4200-af6e-f7760bba52e6","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9630dd07-2d10-4c5c-9546-073d97dd1c81","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ac32bada-6b2e-46da-8011-f19774f492f3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9bbadeb-c65f-4d50-8432-41dd67fee83d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Apesar das intenções, a nova logo enfrentou forte rejeição online, com críticas à perda de identidade e às tentativas de combinar modernidade com elementos do passado Instagram/Jaguar

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[{"selector":"#anim-477be930-1489-46b4-b461-df8adda5e6c0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26412199-b979-43d3-86ee-249925724a46","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-efee6acb-63c0-40a2-a47f-c944446fd06d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64d09772-9e95-435b-840f-f726b5c96c69","keyframes":{"transform":["translate3d(0px, 2132.63615%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c7971f5-71f6-4ce6-b3e9-86ca0c2f5298","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85fe3bb5-ca83-4065-836c-7d5c80f5e37a","keyframes":{"transform":["translate3d(-117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e92bc9f-e3fa-4a22-a6b6-d0dc1a39ca40","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74b6d8b7-15eb-46c1-b126-f579ce5d4004","keyframes":{"transform":["translate3d(0px, 1223.93157%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Instagram/Jaguar leia mais em