McDonald’s lança novo cardápio nos EUA em busca de preços mais baixos

[{"selector":"#anim-97fd3ae8-8b98-4f3a-b658-f2dbf3a14e13","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a18b39c0-2eec-400f-8c1e-e7e6647ccff6","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3176cfa5-343a-4fed-abe6-8786f975d515","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8465b5c9-f2df-4804-bf55-44545c025f54","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Unsplash

[{"selector":"#anim-746c16a5-418b-487a-b1d3-ac23de5136c6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f5326da2-80fd-4821-8a9f-75654c0c5add","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-91506527-1d46-414a-9576-47764e8901de","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0fc0f5ff-3bf9-4dba-9f4b-6eb6b1985616","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee9b726b-0036-4ad9-b3a2-5a0f6ee3ccb9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-26.041666552892384%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O McDonald's lançará o novo menu de valor "McValue" nos EUA em 7 de janeiro, marcando sua maior mudança em anos para atrair consumidores sensíveis a preços Unsplash

[{"selector":"#anim-09028905-a9b9-4d73-8bac-c4886873361e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5592ca0e-f960-461a-afbe-31d1a8786f65","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d4f7535e-b208-4faf-9631-a5be697b2a4a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-77b55515-778c-4ab1-b791-c382075174ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e6d274b-2d23-429a-afd4-f7b0f8f9e4aa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(22.85156237200394%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O menu incluirá a popular refeição de US$ 5, a promoção "Compre um, adicione outro por US$ 1" e ofertas exclusivas no aplicativo, além de promoções locais organizadas por franqueados Unsplash

[{"selector":"#anim-18501058-280a-4a27-b819-1c4bfffe63a7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be5dc3b1-a332-4e8c-a6fe-dae9614538ff","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3da50983-5f37-4326-8794-732741a58279","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5b7375eb-e644-44d9-a23b-cf4a31dcd696","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] John Cena será o rosto da campanha de marketing para promover o McValue, enquanto a empresa investirá US$ 100 milhões para apoiar franquias afetadas por um recente surto de E. coli Instagram/John Cena

[{"selector":"#anim-c58af546-5c18-4007-8284-ebd1a0924feb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c63fd19a-4172-40cf-870a-a6876fd95a0d","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-02724447-0028-4514-b14f-4909304d005a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a91e8859-3940-4cea-97dd-9517f53c96b3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O preço médio dos itens do McDonald's subiu 40% desde 2019, reduzindo a percepção de valor da marca entre consumidores preocupados com orçamento Unsplash

[{"selector":"#anim-72ead5c2-ead7-46a2-b142-4d1a3fa10d3a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79eae0f6-ad38-47a0-9a5d-e51dd3631185","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fca2c421-1221-43a4-98d4-4513d4e04910","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-673c1545-b217-4621-81ee-e4b7fd27fd7b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A iniciativa busca melhorar a imagem da rede como uma marca acessível e reconquistar clientes em meio a desafios de tráfego e inflação persistente Unsplash

[{"selector":"#anim-afe82cf7-ecf2-4f77-bad5-2be82ee5d850","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b28ec22e-a1f5-4ceb-ac12-b83e94326787","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-74ecdb2e-7520-4c66-a193-7d76963a5323","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ea869962-5683-46e5-bf25-e61f1dd5b9d7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b63c5909-311e-487e-9afe-43abb9278224 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(28.90624987200394%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O menu McValue substituirá a antiga plataforma de itens de US$ 1, oferecendo uma estratégia de valor mais estruturada e voltada para o longo prazo Unsplash

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[{"selector":"#anim-1d00c2d0-e4b6-4b3d-a75a-b1f8abda7d4d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6551039b-e770-4c0c-b813-1c8bc9c3f1d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-877ec599-de16-48f7-ac90-92d1ed7761ed","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29e496df-132a-42b9-af9b-91e7b5daa406","keyframes":{"transform":["translate3d(0px, 2132.63615%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60dd1970-b373-492b-ad44-ab633e1dbe3f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b472fb75-fdeb-4054-8eb4-70f02ab402da","keyframes":{"transform":["translate3d(-117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d69e4644-b15f-4913-88ad-c757fc592bf7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a3f8999-83a9-435a-8e1d-24830bc3de40","keyframes":{"transform":["translate3d(0px, 1223.93157%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Unsplash leia mais em