Mônicapalooza: Turma da Mônica já fatura 20% com shows e "live experience"

[{"selector":"#anim-6f06647a-b7ee-47ba-b917-0569db0adeb9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0e63308-4178-4187-918b-5fedd7312b8f","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-65d2b9df-aa78-4787-ad42-6bed2959bad7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c74610d6-0416-4a18-807c-3698e4af972e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Instagram/Turma da Mônica

[{"selector":"#anim-e4bede47-70f6-4de7-94e1-a09700570f7d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-371791ad-09d0-4303-82ed-ee29ef2a81fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2e95f97e-4223-4a2f-9a9b-c67b16abf930","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7d1c8af6-ee6c-485e-bda2-d304e92e883d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A MSP Estúdios , empresa responsável pela Turma da Mônica , está expandindo seus horizontes para muito além dos quadrinhos Instagram/Mauro Sousa

[{"selector":"#anim-c2fba137-8d89-4d8e-8926-6e3cd8feb25c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19432048-c977-4d45-8e3c-81fa5662787a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8de3f53f-9857-401d-995a-20256c91f93f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-bf6f7c4a-7fb1-45cd-9798-ae3f6b8027b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Com uma estratégia focada em multiplataformas , a companhia tem diversificado sua atuação em diferentes segmentos do entretenimento Instagram/Turma da Mônica

[{"selector":"#anim-62858b3a-947c-4d58-8adb-325cc8cfd8f1","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28027c8d-9ffd-457e-a4bf-9acb50523088","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bf00ed9d-5197-4194-b8d1-fe58e7172af1","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-bf1f0b9e-6c00-4cf3-bf59-1e262cb55192","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O licenciamento continua sendo o principal motor da empresa, representando 85% do faturamento total. No entanto, a MSP tem investido em produções audiovisuais, eventos ao vivo e conteúdo digital Instagram/Turma da Mônica

[{"selector":"#anim-89789806-b7da-4413-b0b7-852d1ef38583","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fff2be7a-5df3-4ae6-abae-53330a292364","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-698ac3b4-fab0-4832-8690-188930355dd3","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a0b1d0ea-6699-44e7-ac3a-4d98b196b99a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O segmento de live experience já representa cerca de 20% do faturamento da empresa, dobrando sua participação nos últimos cinco anos Instagram/Turma da Mônica

[{"selector":"#anim-55329fa6-de7a-4976-a0aa-a6fdf26a9bd0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e422f4c-0f18-4827-a5c4-b369dd40b4b3","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-136fab11-c5e5-4d34-93f4-a80a2408d466","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4122ab6d-eb52-4837-bb66-a7a1d9946253","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Como parte dessa estratégia, a MSP realizará em outubro o primeiro Festival da Turma da Mônica no Parque Villa-Lobos, em São Paulo, reunindo música, gastronomia e entretenimento familiar Instagram/Turma da Mônica

[{"selector":"#anim-be6b8b89-74a2-40e9-935d-34cbb44a85ac","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7015483-865e-4da5-9a37-9f5f74201b21","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-10955c1b-920e-49a8-b386-d6e7bb936274","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-fbbd9fa8-7ddb-4b9f-afb4-634e9faffb16","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Em entrevista ao CNN Money, Mauro Sousa , diretor-executivo da MSP Estúdios e filho de Mauricio de Sousa, diz que o festival em São Paulo poderá ser o primeiro desse modelo, e que o projeto poderá viajar pelo Brasil Instagram/Mauro Sousa

CNNBRASIL.COM.BR

[{"selector":"#anim-86848ebb-a53f-4a0a-a38b-0182fb0dd0f8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89d6cc5b-0ef0-4df1-9259-3d798951a2c2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9f541a9-849b-4b03-a8ed-27212cb9c257","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0296b904-5388-47a4-8f59-f9880b2ad9d2","keyframes":{"transform":["translate3d(0px, 2132.63615%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85a59e41-ee46-4c08-8fe8-231fb371a5eb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf784551-a89b-4883-a856-45d5d215cd2a","keyframes":{"transform":["translate3d(-117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27310e41-791f-4753-8ff4-164d43bbc71e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1519c5d0-d222-425b-8505-d35a8b758a57","keyframes":{"transform":["translate3d(0px, 1223.93157%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] leia mais em Instagram/Turma da Mônica Arraste para cima