Novela vertical: entenda o novo formato que traz Jade Picon como vilã

[{"selector":"#anim-2a239fc8-d677-4357-a946-491add282bcf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0240394f-5fda-4c16-b858-e7168534bb04","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6d466e33-5415-4c9e-bb20-e5fb4f6cac64","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5a634539-a7d8-4642-bd2d-f2aa70d58b50","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Instagram/Jade Picon

[{"selector":"#anim-6863cf14-05bd-425b-93f5-ef8eb4dc9e32","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62e1f5ca-4bcc-4ddb-8334-8ad102d3fde2","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-05365d6c-75a2-4c7b-8902-2e150713922b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f8d325c2-b7fe-4045-a8df-bc071c445663","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f83348b-2f6c-4dc7-8ed1-d5aa44057636 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Para quem é usuário assíduo das redes sociais , é bem provável que, em algum momento, tenha sido impactado por um vídeo curto - seja no TikTok ou no Instagram - que apresentava uma espécie de novela Pexels/cottonbro studio

[{"selector":"#anim-d6b66858-2485-41d3-9ead-da8b6ce27b0f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83150ea5-4b59-4074-aad7-79b92ab6acef","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4ddef026-a364-4cb4-bb42-f0f9f17a4ab2","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d32a2af5-93d6-457c-a570-5ef6b48d2c59","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6c9e45f-de9a-4b27-a2f9-8f12b3f092a2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O trecho, na verdade, trata-se do capítulo inteiro de uma trama que a indústria vem chamando de novela vertical Pexels/Ron Lach

[{"selector":"#anim-12378fb2-5801-41da-847b-cb9d53589de2","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8270b6b4-5257-420e-abe8-c4f7187a3f8e","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a5eb1b1a-d1b7-433f-b7c1-d5c06159e816","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-37e0abfe-76f7-442c-8f3d-65b506cb03fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97fef0b2-9660-4903-b95e-8687133f2244 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(6.835049448111379%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A novela é pensada para telas de celulares e tablets, ou seja, 9:16, com episódios breves (entre 1 e 3 minutos por capítulo) e roteiro que tende a começar com alto clímax e encerrar noutro clímax narrativo Pexels/cottonbro studio

[{"selector":"#anim-0943e0e9-6e9e-4a26-89a9-30b179fae8ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c95ed9c9-10e0-46d2-99b0-b8c5186afa7d","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2d80ba84-87e7-4dad-be0e-80462c8a026e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-fe2292d9-47e8-448a-bf50-72fcd2b9a7ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98f5b428-10af-4814-8474-645d6dd2c721 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Na China, o formato se destaca desde 2018, tendo ganhado força durante a pandemia de Covid-19 Pexels/Anna Pou

[{"selector":"#anim-1bc844a1-a9c0-4fde-9a54-1b9c1efa2aec","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f280b5d-8710-4a2f-afb6-2a0f1543f271","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-21222160-fcf5-4f27-8a93-d22ea5c55e30","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-32e628ee-03ac-41ce-a43c-d04b80425dd7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] No Brasil, a Globo anunciou duas novelas verticais: "Tudo por Uma Segunda Chance" , com Jade Picon no papel de vilã, e "Cinderela e o Pobre Milionário" , protagonizada por Gustavo Mioto Instagram/Jade Picon

[{"selector":"#anim-dd8056e4-5278-46b9-977e-7bf4321698a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0ee7d5f-60f2-4f0c-a666-062450c8cd82","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-557eb41f-4a49-4d91-b9fb-ec531d40c068","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3161ae05-b10b-4c46-b048-76ea0d25e556","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e42481b-7966-4575-ab6d-ffd2c01e0c75 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Ambas buscam no formato uma forma de contato com as diferentes classes sociais brasileiras Instagram/Gustavo Mioto

CNNBRASIL.COM.BR

[{"selector":"#anim-acea2d78-483f-4cbf-85ef-efbb98064a2e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a965d2bb-ada9-4a46-8b16-d58531101144","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb24ef40-d4f3-4c50-a31e-7fcf8bf510be","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b00b97a4-257d-4988-80b4-a5caeaf9ef10","keyframes":{"transform":["translate3d(0px, 2132.63615%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d88b69e-177d-4843-b196-7e4a5d15db62","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cbf3e4b3-d75a-4b9c-a881-e4fee2039080","keyframes":{"transform":["translate3d(-117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abdab771-e88d-41a2-ac69-5b5604ded0b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e91525d-0a22-4186-a487-a4cc657a8a16","keyframes":{"transform":["translate3d(0px, 1223.93157%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] leia mais em Instagram/Jade Picon Arraste para cima