Trends impulsionam desejo de compra de mais da metade dos brasileiros

[{"selector":"#anim-980e86fa-36c0-4d2d-9037-714b57baafe0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41ce60b9-965d-4080-8137-33ac86685ecf","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-64b9e269-98ed-4bbf-8961-34d447162e15","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d67e8438-ef55-4618-bc8b-f0bd12b29f7e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Ivan S/Pexels

[{"selector":"#anim-0cb9a580-62f5-447b-a1a4-b1ed34f8bfef","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6b9bdfa-9134-4841-b9f5-3079c11325c7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-813a961b-e6d1-417e-9ec2-9b3557e3cef2","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e92fd0cf-879d-4b05-8653-24812b8b07f4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9dbee8e8-be1a-48c7-acc8-85672ce6de91 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.8160843731400105%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O consumo híbrido deixou de ser tendência e virou rotina no Brasil. Uma pesquisa da Wake - empresa de tecnologia para soluções digitais - mostra que 92,7% dos brasileiros já utilizam mais de um canal antes de finalizar uma compra Thirdman/Pexels

[{"selector":"#anim-e270c25c-d143-4f41-8580-f9b54f92beb6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06619ffe-e3f4-4e93-a145-4180ebf64040","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abef35d9-3468-4533-857c-33ce4beae74d","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-644daefd-614c-4edd-b479-28eefbc4fe52","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-040bf355-08fa-4e26-bb5b-ec63a5e4d666 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 28.057553956834536%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] De acordo com o estudo, os consumidores já não se identificam como digital ou físico, conseguindo transitar entre diferentes canais. A empresa contou com 1.000 participantes para realizar o estudo Cup of Couple/Pexels

[{"selector":"#anim-cdf11790-e05e-4f32-9bfc-892b84d9c1b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02a8d596-a605-4263-9301-cf3f3eaf7131","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf333576-e8de-4dce-ad0e-d5ac6309eeeb","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8a109d5d-8c0d-4c6a-b5d2-93e58247d2e4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ff70b748-f526-452c-97e9-2955f9eef87a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Digital como vitrine A descoberta de novos produtos ocorre, em sua maioria, nas redes sociais. Cerca de 63,9% encontram novidades no feed de aplicativos , enquanto 62,6% encontram o que desejam na ferramenta de busca , afirma a pesquisa cottonbro studio/Pexels

[{"selector":"#anim-0a58cd1c-686e-4233-8fc0-67ea7f0d5e69","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d89180a4-957c-4aac-aacf-826e84befe7f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd8ca702-e767-45b5-baef-326b5af88f16","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b114e92a-de89-4bc8-a90d-cad9aff27209","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A viralização das mercadorias no ambiente digital também é um fator que pesa na decisão na hora da compra. Para 56,3% do entrevistados, produtos virais aumentam a intenção de compra. Plataformas como o TikTok Shop e o Instagram já influenciam mais da metade dos consumidores cottonbro studio/Pexels

[{"selector":"#anim-98f492ed-7635-426b-8ee8-51816e0c586f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-860f1c5a-e8be-4e28-aa98-aa1df6ca0f5b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e2c923f-b838-49ea-9492-3cf71363808a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3c7c5c7e-f213-480b-940b-d0bd523f0fa5","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ea7fe781-baea-46ee-a397-ba3e06afd081 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.807521867871489%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Mas, apesar dos atrativos e táticas de convencimentos que vem do digital, a decisão final do comprador depende da credibilidade do mercado Sora Shimazaki/Pexels

[{"selector":"#anim-520531b2-9e91-4264-ac6e-4a8100866433","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64e6d1e4-05d2-4114-be87-2e01532197e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4d1294c-aaa6-48fe-a465-eab680d7bb78","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f591d659-3421-4933-9da1-6c96534361fe","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a3a158cb-bff9-4263-b1e9-5270b8e59f78 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, -8.071910741465677%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Algumas ferramentas que ajudem o consumidor a criar maior confiança podem ser o diferencial competitivo para as marcas. De acordo com o estudo, 80,3% dos brasileiros são influenciados a definir a compra quando existe avaliações de outros clientes disponíveis Antoni Shkraba Studio/Pexels

CNNBRASIL.COM.BR

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