Estudo revela perfil do torcedor brasileiro da Kings League

[{"selector":"#anim-8202ffd4-44ac-48c5-9b27-4c0b1aaa8e83","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5156269b-41f2-4f2e-bb01-450e916520f7","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-55275a08-8e5c-466b-8f7b-231ab10f2389","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3f0474c2-f01f-4a53-8084-f744e9714ee1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Instagram/@kingsleague_br

[{"selector":"#anim-785f9bb8-9f32-4b87-b92c-a1c1f716d621","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f012856-a84a-4179-b2f0-bb0f766cbc72","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4fcb4240-30b9-4775-88ec-94393ee2c87e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ea1eeba0-be9d-4ba2-a213-28eb9b22e067","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5702f90f-6c73-4870-b9a9-735ffcac439c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A Kings League já alcança relevância entre os fãs de futebol no Brasil. Estudo com brasileiros indica que 55% afirmam conhecer a competição e 65% demonstram interesse em acompanhar a próxima temporada. O engajamento é maior entre o público jovem Instagram/@kingsleague_br

[{"selector":"#anim-4f368444-5de3-435f-8bf1-a22c0a56763d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fdb0c839-be8c-429e-abe5-c57888586bbd","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-24919197-f0d4-47c0-b0ec-d343615fe6a8","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-dad9de4f-d7ee-4b50-a949-e04005c56eec","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7e1b3c6-1623-459c-b6f3-d997ec2cbe9a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.1013412404281553e-12%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Criada pelo ex-jogador Gerard Piqué, a liga de futebol 7 combina esporte, entretenimento e transmissões digitais. O modelo reúne partidas, interação com criadores de conteúdo e consumo por meio de plataformas online Instagram/@kingsleague_br

[{"selector":"#anim-fb8ffc87-623b-42db-b38c-83f74d2ec89c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aaa8cbe5-bfc5-4173-a826-2832f73f03fb","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5bab30a3-fccf-4e47-9123-96c9e105c1ad","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-29d3b451-7c0c-442a-a5f2-c3c9711075f0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A pesquisa indica proximidade entre o público da liga e o universo gamer. Oito em cada dez entrevistados jogam videogames regularmente. Entre os fãs da Kings League, a proporção chega a nove em cada dez Instagram/@kingsleague_br

[{"selector":"#anim-db8252fb-e104-4f11-aa4f-5da75dacdb56","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c137d733-46c1-4073-8041-bbf8d3e18b64","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1a4b553b-b3a5-4bc1-b644-7e16138b804f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ef69b4bd-6d13-41f6-9cf8-65d5b37d5478","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03e41abd-ee8d-4514-80ae-2ef0ebc9a415 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.499999772451451%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Esse comportamento também aparece nos hábitos de consumo digital. Entre os jogadores, 80% afirmam já ter comprado itens ou conteúdos dentro de jogos. Entre fãs da competição, o índice chega a 94%. O cartão de crédito é o principal meio de pagamento, utilizado por 70% nessas compras Instagram/@kingsleague_br

[{"selector":"#anim-c1203fc3-b6c2-4f45-9fd1-c6a1400318eb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13a29143-9994-4543-8157-ffc363eb8ffd","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-19729678-080b-4c89-a715-499ef0bf8b42","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1398f2c2-a79e-45f2-a777-4f8535b99803","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14e0a77a-b0e0-4150-bbbf-3405997cc203 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O acompanhamento da competição ocorre majoritariamente em plataformas digitais. Entre os que conhecem a liga, 82% seguem conteúdos relacionados a e-sports nas redes sociais e 61% consomem materiais por meio de influenciadores e criadores de conteúdo Instagram/@kingsleague_br

[{"selector":"#anim-64fe73f9-b135-42b7-a7c0-1df470722bf9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83950824-38fc-49e9-b57e-c39c22144ced","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-377e764a-ff8f-4c29-836a-5fe72494f432","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-93ed205a-24c8-48aa-8802-f0470d7c5d3b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c7e23c0-4b77-42ed-b526-c7151952bfd2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.499999772451451%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A análise também aponta presença da competição no ambiente familiar. Entre os entrevistados com filhos, quase 60% disseram que as crianças acompanham a Kings League Instagram/@kingsleague_br

[{"selector":"#anim-939bbcb9-0cf7-4e6c-a004-d9197a3f8ea0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d70845f4-c105-4e70-af28-63ab681cf40b","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b5ef3f3e-f6f2-44a2-8890-39ab0c4650fe","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-167328ed-fc85-466a-b714-e6383fb25ad1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O YouTube aparece como principal plataforma de consumo. Segundo o estudo, 85% dos entrevistados utilizam o serviço para acompanhar conteúdos ligados à competição Instagram/@kingsleague_br

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