Hora de mudar: entenda como marcas de relógios de luxo estão inovando

Hora de mudar: entenda como as marcas de relógios de luxo estão inovando

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[{"selector":"#anim-9ccd591e-0322-4c74-8ff0-62f01b0fdf80","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-04deae86-7a66-4fff-b33d-f713717ca77e","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c18d48a9-3f2f-4094-85bd-abc9faca1895","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-47a9f110-27dc-4147-9961-b45d65bed833","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-faf19567-a469-4dbb-89a3-38c386540a99 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A indústria de relógios de luxo enfrentou um 2025 desafiador, com queda nas exportações pelo segundo ano consecutivo e impacto de fatores como a desaceleração da economia chinesa, o aumento do preço do ouro e as tarifas dos Estados Unidos Unsplash

[{"selector":"#anim-feb678d9-b169-478a-b051-a97b63c2b447","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d69a3fcb-ded9-46f0-be8c-3427003d7391","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8349bcda-ca89-4c24-a08a-bc9759aab0b9","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-24e9b6ca-2773-4f44-81e6-0ed246da196b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5cbd57aa-4f02-46a1-bc4d-b8af660693ea [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, -34.40983784925562%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Diante desse cenário, marcas tradicionais passaram a investir mais em inovação para impulsionar o setor Unsplash

[{"selector":"#anim-271800dd-6e2a-406a-bf88-6d44dea21ab3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b76c2043-2d29-46c1-8bb6-c735d90ae2cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a88b5659-c3c8-4abb-b05e-42ded576df2a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2122604c-df84-4d98-8d5f-1761d75b9626","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-026f2d6a-3684-4771-8caf-f17ac3298ec6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(10.190217420599247%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A relojoaria suíça Audemars Piguet , por exemplo, tem utilizado inteligência artificial em áreas como restauração de relógios antigos, gestão de estoque e atendimento ao cliente Unsplash

[{"selector":"#anim-9a1bc144-4d9b-47be-a088-52b96bad01ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5c974c5-a6eb-44f1-93b4-611421496953","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e850a8a1-6b0c-47f0-bec2-dc4f4ceef485","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6be69817-9307-4b4b-a08c-068ae882d618","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68254c39-064b-4fd9-9a51-16edc8e1a9e2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Outras empresas estão apostando em projetos ligados à exploração espacial, desenvolvendo relógios capazes de operar em missões na Lua e futuras estações espaciais Unsplash

[{"selector":"#anim-6a6c1404-2f77-4208-bd9b-0bff4ef2bb2d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01adbd64-40ef-4d8c-b24c-f806d5716698","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2cb3f0bb-9065-4dc1-8a7e-2465e9956fe8","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-50e6a354-a015-4159-b5d3-cbc294cb18ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96daea14-27b7-4f25-8cbb-4c2d8bc77765 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Segundo executivos do setor, a IA e as novas tecnologias de produção devem transformar a indústria de luxo nos próximos anos Unsplash

[{"selector":"#anim-7e2d0793-b50a-4f48-80e0-a9580232b3ee","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e41e0cf4-7684-4e06-932b-91f1a6458062","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e7a080f3-44c3-4224-9215-1f375d7fc153","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1c53142d-6125-4cd9-b33e-3f95d4e70ff0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76cf8a00-e8f0-4d86-aa54-34fa667bcb6b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Ao mesmo tempo, marcas tradicionais seguem buscando inovação sem abrir mão do artesanato e da exclusividade que caracterizam a alta relojoaria Unsplash

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[{"selector":"#anim-d39d66fb-2c13-4bd6-8812-858371d62a97","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d08198d2-ffe8-4973-80a4-2d2419069445","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d52f4005-0c6d-4235-b422-35c95acb2ba7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48d4cebe-5849-4276-b626-1d6cd146039e","keyframes":{"transform":["translate3d(0px, 2132.63615%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5720fd48-2ebb-4a13-a31d-d9fcfc04ca4c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9dec17d2-ebdd-41f7-98e7-0dc6eb5d7e72","keyframes":{"transform":["translate3d(-117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c6b3dbc-a993-46b6-97bd-45877f45bcd7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5144f8b0-6997-4f3a-a57e-98393f432ea7","keyframes":{"transform":["translate3d(0px, 1223.93157%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Unsplash leia mais em