Por que a Geração Z é obcecada por body splash? Entenda o que explica febre

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[{"selector":"#anim-fd8647f7-3517-44e7-bb7b-be3222081f2b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79aee5ac-1237-4b57-bdf4-59ca716ab100","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3723846b-4c29-469e-b38a-383f61c29d06","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-742d7ed0-fb0a-4e1b-a01f-b0c4a8a1c03d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A Geração Z impulsionou uma reinvenção dos body splashes , produtos refrescantes, coloridos e colecionáveis que ganharam espaço nas prateleiras e redes sociais Divulgação CNN

[{"selector":"#anim-badc5498-2a72-4081-aa93-0c86a61c88a7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-236d65b2-a9c5-4679-93d9-306f74e27942","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5a5fb9bf-29bd-46a8-9af9-caaa8cbc695d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b3da9a7e-0860-4008-8238-45be1bce15dc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Para parte da geração, usar um único perfume é coisa do passado. A ordem do dia é o layering, técnica que consiste em sobrepor essências para criar um aroma verdadeiramente exclusivo Pexels/cottonbro studio

[{"selector":"#anim-d975b08a-6d0d-4bb5-a228-636128611f3f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9451e307-eb2c-4482-8d3d-f0914c4f66e0","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1cb63ebc-9412-4044-a0ca-80c32f9e8ef4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-46cae49f-751c-4b8a-8cab-ad362db62596","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] No TikTok e Instagram, o design das embalagens ajuda a tornar os produtos desejáveis e virais antes mesmo da primeira borrifada Pexels/cottonbro studio

[{"selector":"#anim-07408b20-162f-42df-9511-eb21eb714124","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc0a58c2-486c-4ce8-a97b-f9a819c90591","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bb5c13e3-1530-4765-8817-aca6be7710a0","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-694fbe3e-eb9e-406b-b58f-d5bc14b36801","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O body splash também se conecta ao conceito de treatonomics , com pequenos luxos cotidianos que proporcionam bem-estar sem exigir um alto investimento Divulgação CNN

[{"selector":"#anim-480360c2-a162-449b-95da-23cb5632843c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-632b23b0-609c-4042-b719-09f78eb822d0","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f22df9d5-c2cc-4af2-8fad-6e975a7bbbd5","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-61680d93-9fb7-4ad3-ab3d-ab841ca0e83c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] No Brasil, o hábito de se perfumar passou a fazer parte da rotina de bem-estar , favorecido pelo clima tropical e pela valorização do frescor prolongado Pexels/Jay-r Alvarez

[{"selector":"#anim-001f5166-ae0d-44a1-93dc-f38393c8bd04","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e26c1798-a163-49db-bcbf-8fb390524988","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-845681f2-6d28-49bf-a79a-4e3dfa9a1d4a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7206cc73-71bb-4dc9-a784-554568b4f9b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Segundo a Circana, a categoria cresceu 21% no Brasil entre janeiro e maio de 2026, superando o mercado total de fragrâncias de prestígio Pexels/Alesia Kozik

CNNBRASIL.COM.BR

[{"selector":"#anim-7a71bb7c-7369-42cb-a411-cdb5425525f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-317f24dd-2090-4a93-80a1-5aa4550f09cc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae3ffc8b-42aa-45a0-9bff-8298557f1f73","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d07b32f-3ee4-4ca1-92e2-048acbd5ccc6","keyframes":{"transform":["translate3d(0px, 2132.63615%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50f53473-f142-43fc-bae2-69fbe0f2af86","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f0770f5f-1e3b-4ef9-966e-b5bc8ab25b28","keyframes":{"transform":["translate3d(-117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-54f612c9-95f9-4245-9764-f1e3427a5ead","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca8792fa-b30d-474c-82bd-da547f4314c5","keyframes":{"transform":["translate3d(0px, 1223.93157%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] leia mais em Divulgação CNN Arraste para cima