Volkswagen sofre ataques homofóbicos após peça publicitária com casal

[{"selector":"#anim-2f829c0e-096f-41c1-a690-e2e185dd303b","keyframes":{"transform":["translate3d(110.30302%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":870,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-61449073-c9e3-4222-bc32-12dcdefd576f","keyframes":[{"transform":"rotateZ(180deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-ec50ce10-415f-47b3-9a7d-40d3a5f37583 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(38.4943181291917%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] HOMOFOBIA Volkswagen sofre ataques em redes sociais após publicidade com casal Divulgação

[{"selector":"#anim-d124d79c-2abe-41ea-b7e4-7fa715ac6559","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f166e207-2a0c-49f3-9c52-9a6efc0a1f59","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1694bb0-1392-43da-8bc7-5ad1c532e601","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09dbb92a-e1c5-4af1-ae8d-261200f1f91a","keyframes":{"transform":["translate3d(-118.72659%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4969f1eb-ba79-45b6-acd6-a888fdf49431 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Novas peças publicitárias da fabricante de carros Volkswagen geraram uma onda de ataques homofóbicos em postagens da marca nas redes sociais Divulgação

[{"selector":"#anim-247bd7a7-1716-4b95-8605-524debe84e28","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11fe4b74-0ac4-48a9-ab66-3e84083af91d","keyframes":{"transform":["translate3d(-84.65347%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40c9cfae-f1b3-4694-a23b-23a9fa1effd2","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d198c05-edf7-4834-9a16-4b5546b2fb99","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dee87c5e-277c-47f2-8788-8adea87f46a8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] Apresentando o veículo Polo com um casal homoafetivo e a bandeira do movimento LGBTQIA+, a marca recebeu comentários ofensivos nas redes sociais Divulgação

[{"selector":"#anim-982e388b-a2af-40c3-9989-7c59e36d261f","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1396d6b4-3d9f-4540-9c0a-a51d79cc71d4","keyframes":{"transform":["translate3d(-85.9447%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aeb6eb70-ca3c-4efe-92d6-58e5849d207d","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-388144f6-75a5-490b-9f39-a13945677d1e","keyframes":{"transform":["translate3d(-114.76924%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87f863b8-5d2e-49fb-9246-9c5215bbb22a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-28.693181695945004%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Divulgação Alguns usuários questionaram sobre “marketing imparcial” ou sobre a “lacração se sobrepor ao carro”, ameaçando vender o veículo da marca após a propaganda

[{"selector":"#anim-e0cd8c4d-1802-4635-8a62-5464d7ff5fe0","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c609ffea-a97c-47a3-b422-1971dd0ef6e0","keyframes":{"transform":["translate3d(-84.65347%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6b3bf82-f147-4478-b5bd-bbaa9a10292e","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e0f78fe-c85a-44b8-b637-fcb63e419891","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ed0e5af-24ca-40eb-9abe-3ff1725929f4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] Em nota, a Volkswagen afirma que “a diversidade enriquece, o respeito une” e por isso a marca “celebra a diversidade sexual e de identidade de gênero” Divulgação

[{"selector":"#anim-34404c33-ad30-487e-9bf9-a22da8173e2c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-7.105427357601002e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Leia mais no site da CNN Brasil Giphy Arraste para cima