Brasileiro busca marcas mais baratas de café, diz pesquisa

[{"selector":"#anim-7366c33e-67d3-4611-8374-26ffbc27b974 [data-leaf-element=\"true\"]","keyframes":{"transform":["scale(0.8264462809917356)","scale(1)"]},"delay":0,"duration":3000,"fill":"forwards"}] PESOU NO BOLSO Unsplash Brasileiro busca marcas mais baratas de café, diz pesquisa

[{"selector":"#anim-4dd52434-5991-49b9-a322-11b650264ad5","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":140,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-da39fa07-68ac-4975-84d8-b61bf9968b86 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(43.695623356037004%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"fill":"both"}] A pandemia de Covid-19 fez o consumidor optar por marcas de café mais baratas, segundo estudo feito pelo Instituto Axxus com apoio da Associação Brasileira da Indústria do Café (Abic) Pexels

[{"selector":"#anim-504e80a7-e6cb-4b74-92af-10483a09d7bd","keyframes":{"transform":["translate3d(124.01433%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3a36ab1-e4aa-431a-9576-fc74287946d5","keyframes":[{"transform":"rotateZ(360deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Segundo o levantamento, triplicou o número de pessoas que buscam o produto mais em conta Giphy

[{"selector":"#anim-f31911d0-af1d-431b-9693-91f73ca10a51","keyframes":{"transform":["translate3d(-79.69151%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd134657-f27d-4cc5-93ae-db224a796c8d","keyframes":{"transform":["translate3d(-15749.89906%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74d29c6b-1124-41c8-ab18-eabcd507ad18","keyframes":{"transform":["translate3d(-115.38461%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-246c0284-2a79-4ac1-9c22-acab0ae85a60 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 21.259842519685034%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":3000,"fill":"both"}] Unsplash Em 2021, 21% dos entrevistados procuram pelo menor preço. Em 2019, antes da pandemia, essa parcela era de 7%

[{"selector":"#anim-1a44a905-45dc-4fd2-a754-46f199748609","keyframes":{"transform":["translate3d(135.12397%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4cd64de3-5daf-4077-8b15-2b6ea845d17d","keyframes":[{"transform":"rotateZ(360deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Aqueles que compram a marca que preferem, independentemente do preço, eram 26% e, agora, são 12% Giphy

[{"selector":"#anim-a5e58d77-bb67-4b1c-859c-f8519ce2d349","keyframes":{"transform":["translate3d(0px, 165.58924%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb21ae82-608b-46cf-b0ad-136202e032e2","keyframes":{"transform":["translate3d(0px, 180.70990%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63f0a19f-b293-4e5e-a46f-f57c1be648d9","keyframes":{"transform":["translate3d(0px, 165.58924%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ainda segundo o estudo, os hábitos dos brasileiros no consumo de café foram afetados pela pandemia, principalmente em razão do isolamento social Giphy

[{"selector":"#anim-7969bbcf-74e3-4f80-98e3-8be03923c4fb","keyframes":{"transform":["translate3d(112.68117%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] No total, 72% dos entrevistados declararam que a bebida ajudou a superar os piores momentos da pandemia Tenor

[{"selector":"#anim-51264903-ec27-45a2-9c8a-a72fab998b4a","keyframes":{"transform":["translate3d(-115.41218%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f3193e4-0124-4064-9eeb-88d8af782ee7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d72259e-c32a-455a-b436-95244a719e25","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] O estudo foi feito com 4.200 pessoas. Desse total, 30% disseram que consomem mais de seis xícaras de café por dia Giphy

[{"selector":"#anim-c7235261-db22-405f-b098-f0944ba9b3b5","keyframes":{"transform":["translate3d(126.86568%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-179410fa-cf58-4ec1-ba2b-6a10d6df235e","keyframes":[{"transform":"rotateZ(360deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Leia mais no site do CNN Brasil Business Giphy