Consumidores gamers crescem 80% em um ano, aponta Mercado Livre

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[{"selector":"#anim-f8000f3e-4f75-481c-9558-5b022b75632a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfe9c0fa-673c-42d7-9264-765052946431","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a34276f4-c320-453c-83a4-b9322e118e3b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e0acf48d-8d5b-4e77-9e76-c2ce9f1d54cc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4df4b32-a2d8-4d8c-b94c-b2c0d0427580 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Gamers gastam três vezes mais que a média dos consumidores e cresceram quase 80% no Mercado Livre em um ano, segundo dados do Mercado Ads Unsplash

[{"selector":"#anim-f5523f6b-87c5-40bf-b447-502b9980e869","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-686668e8-d7ac-4be3-a58f-d6b110aaf7fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7314869f-e3e3-4712-98c7-b7c8d7dc40c3","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f9f0cdde-fd4f-4138-84ee-1bcfe00b64f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bb188e5-bdb7-42cf-be6e-97e9d0b0d91e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O valor desembolsado por esse público mais que dobrou, com destaque para compras de monitores, consoles e notebooks gamers Unsplash

[{"selector":"#anim-2fe8779e-cfc3-48ad-a0ff-aedd1fab95cc","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-635d307c-8877-4cf7-8e8d-0cc7c8341e6c","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2b5d4aef-ec8d-4808-aabe-ae468ce7e4e6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f3bbaf7b-243c-4962-837e-252190324dc7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Além disso, costumam incluir no carrinho acessórios de celular, itens de cozinha, escolares e móveis Unsplash

[{"selector":"#anim-a5569678-f14a-4a96-a747-718aee471481","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43bb0cd6-a53e-4e82-8197-9b9636e7752a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4ef3f4a5-0f46-42b6-ac28-446e684148ee","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-09efd148-151f-4314-b16f-b5c79cb2a77c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e179a742-f27c-4a03-a1d2-b7167c327080 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(44.168913431314586%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A pesquisa mostra que eles têm uma frequência 30% maior de compras e priorizam produtos de alto valor, como os que oferecem desempenho, durabilidade e possibilidade de upgrade Unsplash

[{"selector":"#anim-e4231fbd-bf87-48dc-928f-2eef630ac038","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58eb26e4-c491-4415-83b0-b5e2c63f3b3a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-00cd80f2-e488-47de-8e98-3641e5e9d8a4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0dde2401-e66b-4d6d-809c-36e61d1e782b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21efbf64-7c51-4194-8a77-9ca3b1a732ba [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(15.489130795797083%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O perfil predominante é de homens (74%) entre 25 e 44 anos, concentrados no Sudeste, que respondem por 56% do aumento das buscas Unsplash

[{"selector":"#anim-e80238e2-8ee4-4323-af86-75ad69e61dee","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-681cd8aa-24e1-46d5-ab46-41adcbac81a7","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e8de930c-74c0-4f80-9d5d-91eb16b9d008","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b68b7451-a3b2-4e66-81cf-aa3bb09279ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b14a229-4e7e-4c26-a314-aecd7db33231 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-28.4396026490678%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Por fim, 81% dos gamers já compraram pela primeira vez após serem impactados por anúncios de produtos da categoria, índice maior que em outros segmentos Unsplash

CNNBRASIL.COM.BR

[{"selector":"#anim-464bc48f-62d0-42d0-bff4-c8ba155a35ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e64b2fe-b6de-4f9b-a5bb-41bdefe56738","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3045c05-e3d9-45d8-82ac-7061d93b2019","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-764bc777-21f0-40ea-a932-65f3c1150e76","keyframes":{"transform":["translate3d(0px, 2132.63615%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-707efd3c-5c28-4fb8-8444-84550ef61ce5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d6bf95f-bc37-48ad-aae5-cd5cd4ed69cb","keyframes":{"transform":["translate3d(-117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2536952-8519-4050-9200-aaffcf314706","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2d92472-0380-4028-86b2-952667aeff3c","keyframes":{"transform":["translate3d(0px, 1223.93157%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Unsplash leia mais em