Entenda por que grandes empresas estão apostando tanto no metaverso

MUNDO VIRTUAL

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[{"selector":"#anim-5ebeec6a-8a0a-4e6b-954f-266b63756f66","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-689b2ca2-aea0-4b91-b3c0-cc995283fe8a","keyframes":{"transform":["translate3d(-84.90098%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64e0d081-07d3-4331-9cd9-a1503621be38","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12ee168b-39c3-4b46-b06d-228b8177b3f7","keyframes":{"transform":["translate3d(-117.603%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2aff179-0547-4e16-88f2-a79ce4968ec8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-39.29277383942797%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O termo está em alta e ganhou mais evidência após o Facebook anunciar que será uma “empresa de metaverso” em até cinco anos Divulgação/Meta

[{"selector":"#anim-8df69849-8559-4ef7-9dc6-3ef3750c325f","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76553d19-2478-4869-825e-97224f4891d8","keyframes":{"transform":["translate3d(-84.90098%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e07e364f-3310-45b4-95b3-2b7130ccfc56","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bbd6be7-0527-4486-a8d1-3daba8bdc1cc","keyframes":{"transform":["translate3d(-117.603%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Divulgação/RTFKT A Boeing, por exemplo, irá lançar seu próximo avião no metaverso. A Nike comprou uma fabricante de tênis virtual de olho em vendas

[{"selector":"#anim-88b0f63f-daa0-414e-a7bc-44824677c6cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-275a0fc9-02b2-478a-ac9d-ded00090b995","keyframes":{"transform":["translate3d(-85.39604%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-714d1883-9121-488b-b2ab-dbef85e6f1f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-063050d3-ef6a-422e-9c41-95b7e7f72085","keyframes":{"transform":["translate3d(-118.35205%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2970c59-4172-4c1d-960e-4a7705a849d7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0658141036401503e-14%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A marca Gucci vendeu uma versão digital da bolsa Dionysus no jogo Roblox por US$ 4.115, valor maior do que a versão física do produto Divulgação/Roblox

[{"selector":"#anim-8960df45-1e15-407b-9716-f4b98d1b30b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6caa6c75-75b3-4b1e-a061-ab8895fbe189","keyframes":{"transform":["translate3d(-84.90098%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-39c67b1a-6628-4367-85b7-b6048f4dfcb9","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43e677ed-caac-4052-80b8-1760ab7ff1b0","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6af20b31-7cc8-45c6-b1c1-a1739203e5d6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(15.732758483122222%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Divulgação/mintNFT Além delas, a Gap lançou NFTs (tokens não fungíveis, que funcionam como um certificado digital exclusivo) de seus moletons e a Mattel lançou versões NFTs de suas linhas Barbie e Hot Wheels

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[{"selector":"#anim-32a3b442-7f5f-487b-96cb-91c811c5d230","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cbb41476-5ed7-4262-b3ee-e570b70fa111","keyframes":{"transform":["translate3d(-85.39604%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f2fe100-2663-420f-a40d-915475adc668","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe2c5744-adc2-4ba5-b3ba-294ee6c0f5c4","keyframes":{"transform":["translate3d(-118.35205%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae5b9b18-c295-4cca-8a48-ddfcf93b43f0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-20.58189638802989%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] São eles: monetização dos NFTs, novas possibilidades de conexão com os clientes e chance de se posicionarem como inovadoras Freepik

[{"selector":"#anim-215a45e6-05e3-4780-ae7a-c29051fb17af","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f0bdc74-2a98-40af-b54a-11f57342ee41","keyframes":{"transform":["translate3d(-85.39604%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee0855a7-8310-432c-9b28-963b57dd3456","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-343b1e40-2469-4373-b958-05083bb0dbc1","keyframes":{"transform":["translate3d(-119.10112%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a1c1166-b7fb-4b7b-9fa9-74f5c4972909 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(9.968752889108742%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Segundo o pesquisador, comprar artigos dessas companhias no mundo virtual “dão status ao jogador e, ao mesmo tempo, uma sensação de pertencimento” Divulgação/Meta

MUNDO VIRTUAL

Entenda por que grandes empresas estão apostando tanto no metaverso

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