Por que o “Facebook Papers” pode ser a maior crise na história da empresa

GRANDE CRISE

[{"selector":"#anim-249fc5d8-3f89-4845-b37c-1098fa358a3e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e56380d0-606e-470a-85e9-fb3aa8f6ebda","keyframes":{"transform":["translate3d(-112.09069%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fdffdcf2-d350-4014-9b1e-ca2acda46f40","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f75049b-7455-48e4-b87c-be5c1e6ba432","keyframes":{"transform":["translate3d(-212.19509%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad1b6113-9e2a-4856-b532-f68190f11fc8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cf76403-c361-462d-aec8-8f7d99fa18e7","keyframes":{"transform":["translate3d(0px, 234.55093%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O “Facebook Papers” pode ser a maior crise na história da gigante de tecnologia Chesnot/Getty Images

[{"selector":"#anim-9b4dc84c-4dca-4fce-9c83-e81fd324f637","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25748c89-ee4f-4d35-a2b8-6da9b98e363f","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d86eb144-8ad7-4d14-a9aa-11e087d82dcc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e542f4c-c87e-423c-bfd3-111bdaa4135a","keyframes":{"transform":["translate3d(-108.13559%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c7f2cef-39ba-4b6d-8de5-bbd29fc13122 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-20.913461432563942%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Nos últimos anos, o Facebook tem enfrentado denúncias, crises de relações públicas e inquéritos do Congresso dos Estados Unidos. Agora, o gigante da tecnologia enfrenta uma combinação dos três de uma vez Erin Scott/Reuters

[{"selector":"#anim-0a1eab07-7a95-4726-9352-a0ac1947cbbb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-184b91e9-6038-4425-834b-ddad45203971","keyframes":{"transform":["translate3d(-125.65597%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-36f98021-90a0-4e5a-a22e-7d27979c333c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50eebe73-16fe-4623-80ce-0c7f31eefe04","keyframes":{"transform":["translate3d(-135.19736%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7beec385-3d41-46ec-ac32-f1dec60a0462 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] No final de outubro, um consórcio de 17 organizações de notícias dos EUA começou a publicar uma série de reportagens – chamadas de “The Facebook Papers” – com base nos documentos internos da empresa vazados pela ex-funcionária Frances Haugen Michele Tantussi /Reuters

[{"selector":"#anim-19e675c3-9279-4377-a5dd-f51b610a6260","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-ddbe76be-d7e9-4432-9955-e6a997ad5d9f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-232a97b9-b550-4af0-bf2b-c6183a1bba90","keyframes":{"transform":["translate3d(144.24460%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-813f0b2d-d35d-4785-9f1e-86de3575f2ec [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(24.999999886225723%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Essa movimentação ocorreu por conta das preocupações que os documentos levantaram, como o impacto do Instagram na saúde mental de adolescentes e o uso do Facebook por organizações criminosas Gabrielle Henderson/Unsplash

[{"selector":"#anim-b78792cc-e3e7-4c64-83bd-b56b90dfb96e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9733ba49-26cf-45ee-8e4b-e868b8d0b7c3","keyframes":{"transform":["translate3d(-134.71075%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fe23d76-ec0a-4544-b1ec-f04563f701e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2bfcdc29-1c39-4e98-9949-007895471691","keyframes":{"transform":["translate3d(0px, -276.03175%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02d050dc-3458-432b-8280-46006c66d7a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ec1ffb7-adec-46f9-8880-703464b02257","keyframes":{"transform":["translate3d(0px, 350.46305%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Os produtos do Facebook prejudicam as crianças, alimentam a divisão e enfraquecem nossa democracia Frances Haugen, ex-funcionária do Facebook e denunciante

[{"selector":"#anim-f19457b6-1926-4cdf-acfb-e083ffdaf66c","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-ba1c5e68-940b-4614-baad-6cd2f27ce33b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63b79e35-4b04-46b8-a719-35220f8f280a","keyframes":{"transform":["translate3d(-143.7931%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fee3a8dd-3781-4047-b180-c67dc1acca3f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(27.606406136237098%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Embora a empresa já tenha gerenciado outras crises, dessa vez o acervo de denúncias levanta uma questão desconfortável: o Facebook ficou grande demais e não consegue mais gerenciar o seu potencial? SOPA Images/Getty Images

[{"selector":"#anim-3c7042a8-1907-4b13-a60b-e1b1c4e7423a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3bf880f3-0844-4138-9a05-287c22bdec04","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d9f365d-5220-49a9-9c46-5d99413cc9bc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1910cad-776b-4de9-97a5-d2ad0bd501de","keyframes":{"transform":["translate3d(-101.5674%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fffadb15-d10a-4734-8f62-162982a39947 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-19.792853130160722%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A mudança de nome da empresa, que será rebatizada como Metaverso, parece uma tentativa de virar a página, mas talvez esse não seja o melhor caminho para reconquistar a confiança de usuários e funcionários Imagem Ilustrativa/Giphy

[{"selector":"#anim-5ae7d231-429b-439b-9073-1d799e2cebc5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-965fd90c-e123-469b-b640-a2250646b4c3","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb293f13-54fa-4016-a8ca-def3b804062d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da76f988-644e-4219-9f41-142c456b1aba","keyframes":{"transform":["translate3d(-101.26582%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7fb7a05-90bd-4418-89e2-f02688d26e61 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-54.28044860106753%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A boa notícia para o Facebook é: Frances não quer acabar com a empresa. Durante seu depoimento no Senado, ela disse repetidamente aos legisladores que estava lá por acreditar no potencial do Facebook para o bem Pool/Getty Images

[{"selector":"#anim-195a6ea3-8ba8-43b3-ac77-90445cb77c5d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b03603b-95e1-498b-955a-b4b0af7e2a67","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91876b77-0350-40de-a13a-b0103fb4c297","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4be2326-d827-4bc2-80d4-1cc9dfd2f299","keyframes":{"transform":["translate3d(-101.18578%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-36805823-ae8c-4632-a5bc-8a90581645bf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(12.293341410977622%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Resta saber se o Facebook realmente mudará em resposta às revelações de denunciantes como Frances Drew Angerer/Getty Images

GRANDE CRISE

Leia mais no site da CNN Brasil