Facebook revela como está ganhando dinheiro com o WhatsApp

[{"selector":"#anim-574d374c-4ce4-4034-abab-f41c78087008 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.886363423295453%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"fill":"both"}] [{"selector":"#anim-b54f74e2-3943-4c79-8342-ba62c665cb79","keyframes":{"transform":["translate3d(-108.21428%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41ff0dfe-c674-4064-9116-b408c98ec6a5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-24b3ebb5-6fce-4580-9049-d9962f1382e4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-79cd36e6-fcba-46a3-a55e-fbadcd5da9e1","keyframes":{"transform":["translate3d(138.21428%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c1821f2-c39b-4b8e-980e-78cc71f87be7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5ae93c5-aca7-433a-baf5-c2018fabd0b3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9836f1be-4b76-44a7-9225-a9bbabf802db","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-faacd9be-398a-4f2a-992e-6f9e71ec8ca2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] COMO MONETIZAR O WHATSAPP Unsplash Facebook revela como está ganhando dinheiro com o WhatsApp

[{"selector":"#anim-a2c43392-37d3-4581-b021-197ca1ba3759","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80a428bb-8a38-44e0-a92e-f77185612ca1","keyframes":{"transform":["translate3d(-108.92857%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07a76401-8bc0-439b-8477-7d70f520f4c6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(60.62499976107403%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"fill":"both"}] [{"selector":"#anim-c82db881-6a05-44a3-ba49-1629dba4e558","keyframes":{"transform":["translate3d(0px, -417.06133%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29279c8d-81fb-40b8-96f6-b690002fbe03","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eccc203b-dcdb-493f-92e8-b1803a4bec56","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Desde que o Facebook pagou US$ 19 bilhões para comprar o WhatsApp, em 2014, os investidores se perguntam como lucrar com a aquisição da companhia Unsplash

[{"selector":"#anim-7d18dea7-a22e-4508-8670-44174202300f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dfc469bc-650d-4d3c-902b-92977ee16c32","keyframes":{"transform":["translate3d(118.42105%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df5bd479-1c69-410f-ab02-9f213c8ba5c4","keyframes":[{"transform":"rotateZ(360deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-59c897ab-b7d5-4736-a12a-2ab740360d1f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.89772701725232%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"fill":"both"}] No fim de abril/2021, a empresa de Mark Zuckerberg divulgou detalhes de como tem usado o WhatsApp para impulsionar as vendas de publicidade no Facebook e no Instagram Unsplash

[{"selector":"#anim-769fa6ea-7c6b-4293-867b-291cf54d37c3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.982954290496748%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"fill":"both"}] [{"selector":"#anim-2d3f3eb1-8af6-44fe-98b7-af537e6861b6","keyframes":{"transform":["translate3d(-108.92857%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-725789d6-6c52-426f-bb28-336e30319da4","keyframes":{"transform":["translate3d(0px, -433.05728%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-caa07949-7eff-48a0-a914-852ff9e9879b","keyframes":{"transform":["translate3d(0px, 129.09357%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Desde 2017, é possível comprar anúncios no Facebook e no Instagram que incluem um botão que leva o cliente direto para o chat da empresa dentro do WhatsApp Unsplash

[{"selector":"#anim-dc0bebc2-c588-4cb5-9d62-af481bef9c8e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(15.14204524302874%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"fill":"both"}] [{"selector":"#anim-b5f86aa4-9a51-4b53-be99-ee16beeecaa5","keyframes":{"transform":["translate3d(137.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8fcf05b3-a951-4b75-881f-c2411471099f","keyframes":{"transform":["translate3d(0px, 329.09281%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67fd1de1-1125-4e50-99c9-86e9cd7ea5a7","keyframes":{"transform":["translate3d(0px, -133.69885%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Essa funcionalidade ajuda as empresas a fazerem vendas diretamente no WhatsApp e tem se mostrado útil na pandemia com o fechamento das lojas físicas por conta do distanciamento social necessário Unsplash

[{"selector":"#anim-f1e3d583-95a4-462c-b183-ee4574c9525f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.89772701725232%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"fill":"both"}] [{"selector":"#anim-a9b37abf-3cbf-475d-9447-1d31363d1070","keyframes":{"transform":["translate3d(0px, -472.30164%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbe43106-3e45-444d-ad5b-2b7fc05b026e","keyframes":{"transform":["translate3d(0px, 136.27846%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-694954bf-be9c-4b87-a4dd-5eaeaca05608","keyframes":{"transform":["translate3d(2199.98558%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0c7c6ca-c66e-43b9-ba8d-2d5a789b8639","keyframes":{"transform":["translate3d(-2199.98558%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Uma novidade foi lançada em abril/21: empresas poderão criar anúncios diretamente do aplicativo WhatsApp Business, tornando todo o processo mais simples Unsplash

[{"selector":"#anim-bb4d9728-3ea6-4803-9a3b-08ae7a4a0ed4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(9.261363389163172%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"fill":"both"}] [{"selector":"#anim-b6270f95-640e-4321-9168-10fcf7a5c3ce","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] O Facebook relatou mais de US$ 25,4 bilhões vendido em publicidade no 1º trimestre de 2021 - um aumento de 46% em relação ao mesmo período de 2020 Unsplash

[{"selector":"#anim-45128251-9a14-45f6-be14-b3c6b259dcfc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.886363423295453%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"fill":"both"}] [{"selector":"#anim-14e0b9c0-07c6-46c2-b745-fc89d6965f81","keyframes":{"transform":["translate3d(-108.92857%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe51608f-4877-4a91-bdf3-092ac1badd86","keyframes":[{"transform":"rotateZ(-360deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Mesmo nesta maré boa, o Facebook enfrentou tensões no 1º trimestre de 2021, principalmente por conta da invasão ao Capitólio (EUA) que, supostamente, foi combinada em grupos da rede social Unsplash

[{"selector":"#anim-5512e3db-cd3d-48e2-9785-eaeabcb44202 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.89772701725232%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"fill":"both"}] [{"selector":"#anim-c0d1641e-e84d-4231-9c26-9b80feff080a","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed04138b-3f5f-40c9-b2d5-7cfd29e880fd","keyframes":{"opacity":[0,1]},"delay":2000,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Veja mais sobre este tópico em Business no site da CNN Brasil Unsplash