Falta de políticas ESG é razão para brasileiro não consumir marca

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[{"selector":"#anim-02a19c09-60d2-4de9-bafc-25921d878fa0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82885ddb-7eed-41fe-9b93-702471f8ac19","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e173ec95-e79a-48b5-8022-7de1dd6ce7f9","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4d5f89a9-0b56-411d-92ce-cff3b2d8f8fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-368d951b-3c47-44f2-964d-eba31ad55b87 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(11.32570760073294%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Empresas que não adotam práticas ambientais, sociais e de governança (ESG) são mal vistas pelos brasileiros, segundo pesquisa da Nexus sobre reputação de marcas Freepik

[{"selector":"#anim-21187bab-65b6-40c7-8fac-9e38d20bab01","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-843500dc-f452-44cf-b987-51d374989477","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d086baf9-1a9b-41c7-a366-d621bfae4acd","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9765aa70-a976-433a-b414-bb347faec8e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f53ec44e-adba-47e9-9171-c096383cd944 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.225066375436132%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Para 26% dos entrevistados, a falta de práticas ESG é o principal motivo para avaliar uma marca de forma negativa Freepik

[{"selector":"#anim-3b8357c8-6ecf-47d8-a6dc-8d70c68a8c90","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a48f8b69-efe5-4e7b-97e7-e07c4b02e2be","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d0fd9957-e332-4a7c-b492-677af21cf0f9","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0eb8804d-81b7-4d80-9574-e17737a13b74","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Questões como corrupção, eficiência, investimento em ações sociais e ambientais, e promoção da diversidade são os principais aspectos considerados pelos consumidores Freepik

[{"selector":"#anim-9602586f-1246-49e7-a879-6400310f4844","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b4e1f68-855e-429a-83f0-091d32341c4a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5b0afe54-7933-4554-9aa4-52ce806ca161","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9cf15cae-cab6-421b-9257-8588c8bcde8c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30cbefc3-a12b-4fae-ad59-a189ba934193 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(15.05776251905315%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O brasileiro também valoriza marcas que geram emprego e renda e contribuem para a economia do país Freepik

[{"selector":"#anim-db9ee4ca-a4b5-4c03-a515-b84e4ef9a366","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b9e8c86-1fb7-44b9-8c22-7bec429510e5","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c59fcbe1-640f-45b1-a15a-b34ad8ebbc44","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d5bf4991-378c-4640-a3ad-efe0eb296b9d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c95c593-92aa-4948-897c-6b13e66fb288 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-23.961804978895213%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Além disso, a verificação de selo de qualidade é essencial para avaliar positivamente uma marca Freepik

[{"selector":"#anim-a3e3c0e0-1128-47bc-a99d-2f7a15c0ab1b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6eff534-012b-4e98-af29-22f69bc20b4b","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-334260e8-f8e6-47b3-89f9-9aa6ff9bd0bd","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c355466b-9482-40a8-9336-78bb92daca38","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A preocupação com o cliente e a entrega de produtos e serviços de qualidade também são aspectos altamente apreciados Freepik

CNNBRASIL.COM.BR

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