Geração Z troca Google por buscas no TikTok, diz estudo

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[{"selector":"#anim-b476489a-18cf-4f35-910d-54b4fda26859","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ebe1e89-ca6d-4b3f-b5a9-d869793109f6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-671578ea-f74f-44e2-b33d-4baf90afd726","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9ed282b8-a8c6-4f67-9c39-3deff7c4b669","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Caio/Pexels Se antes o Google era a principal ferramenta utilizada para fazer buscas, hoje esse cenário não é mais o mesmo — pelo menos entre a Geração Z, aqueles nascidos entre 1996 e 2010

[{"selector":"#anim-47879862-3fdf-42a6-b235-99ef5c751414","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16158105-a335-4728-9068-90cdde9b7556","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fb210f3-f0cd-480c-96c1-54f7ee73eadc","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-65c836ec-85ed-43dd-bf0a-573b1157f226","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] PhotoMIX Company/Pexels Pesquisa da YPulse para o site Axios mostrou que 46% das pessoas na faixa dos 18 a 24 anos iniciam suas buscas no Google, à medida que essa porcentagem aumenta para 58% entre aqueles com 25 a 39 anos

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[{"selector":"#anim-b2844dc3-a770-4b4e-9087-d5e7772827a8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6c5b1e7-95a2-4688-b875-e2afb6cb2198","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e37fec0c-5601-4a72-b82b-419246df8f54","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8909e95c-d868-4cc0-8a2a-59246202f60d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Freepik Isabela Soller, CEO do grupo Soller, analisa que esse movimento se deve em parte a um comodismo, uma vez que as pessoas conseguem juntar duas práticas em uma plataforma só: pesquisar e se entreter

[{"selector":"#anim-0fb1a5b1-a9fb-4b47-92b2-92eebdfd54cb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91076fd6-12e1-446c-ac54-dbabbda1333b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28583b9a-9bde-47c9-aa41-f48029c56ba6","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-db455ad0-75d0-4aca-ad25-0424cec7a485","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] MART PRODUCTION/Pexels Para isso, “o TikTok fez algumas atualizações com mecanismos de buscas muito parecidas com o do Google”, explicou ela

CNNBRASIL.COM.BR

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