Geração Z usa mais o Pix e prefere preço à qualidade, diz Cielo

[{"selector":"#anim-bd160af8-1867-48fb-abb1-071337191f41","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8935fb12-b56f-40d8-93c7-a0a66ed9c8b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4ba99d61-1418-4c4b-867a-f55fab4dace3","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2c329b4b-2ce4-457e-98bf-01d0a52962e3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Getty Images

[{"selector":"#anim-ef18e59e-bb16-4e5f-a142-63d002241818","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0b274e4-ce60-42b4-b29e-5a2e8859fef5","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-67681e86-f07f-4de6-a3b6-344093029f06","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ef2ac889-09fe-4702-8b6c-0e2992bc7a03","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e9b11c0-663e-4980-8152-f327d61df0a2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-28.360374017519263%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A geração Z — pessoas nascidas entre 1997 e 2010 — utiliza mais o Pix em comparação às gerações anteriores e prefere realizar compras online, mostrou pesquisa da Cielo AS Photography/Pexels

[{"selector":"#anim-2ec72e30-6f6c-4cf7-a73a-44e435ee8d24","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c39a62ad-f64c-4a22-8200-bd12973fe1b5","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1652fc43-08b3-4c67-af24-5727b09a8132","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b083000e-1ccc-4750-a63d-59e0959a4b1a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e351d918-a0e0-4c27-906c-7536c37c97d0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(20.335385123354445%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O levantamento também mostrou que, apesar das diferenças nos hábitos de consumo e pagamento entre as gerações, não há um grande abismo entre os principais aspectos de comportamento Pixabay/Pexels

[{"selector":"#anim-b5f26b41-6c50-407d-8ce7-d275dcd0dc1f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a721265e-5e26-4a90-b06d-cbc85a08d150","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a4813180-15a7-4960-b326-e44cadb4b5f2","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ba39a6e1-9309-4a4b-8dd8-3c92e4ea00bd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Baby Boomers (1946-1964) e a geração X (1965-1980) dão mais importância à qualidade do produto ou serviço para comprar, já a geração Z é influenciada principalmente pelo preço Pexels

[{"selector":"#anim-0f0ee9f0-5f55-435f-8826-f2d3ae368c32","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25158da9-91cd-4ea7-9ce4-bbe4191124f8","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cb8f464c-e2c7-4d70-ace4-52b83d6f1577","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d6733cb8-f15c-4652-9eda-51a3bbfb3328","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d691646-52e4-4c0d-aa6f-1dab64c8adca [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, -15.254236773901598%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Referente à utilização do Pix para realizar pagamentos, a geração Z é a que mais adere, assim como as carteiras digitais Shutterstock

[{"selector":"#anim-3b6de87c-f794-4a16-8938-7edf725f2c03","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b46ab48-6c2f-4c35-b79e-9cf11d3351c2","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7c4501eb-bbe7-4957-946d-55f777f46ef6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f1045a73-8897-4fb0-8a0d-50aaccdc186f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40e825f2-8e69-4da3-8316-9b15a1f92f1a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(13.638332596467418%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Quanto ao canal de compra, ambos recortes geracionais preferem canais físicos para realizar compras relacionadas ao lazer e experiências sensoriais, mostrou ainda o levantamento Pixabay/Pexels

[{"selector":"#anim-c34c65ba-2333-481b-a7ad-2a83212822cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb5f995d-1e60-42c8-9ee7-435e13404207","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a632b74f-18bb-49fa-adc1-29b9fb6f48ea","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2f186764-8d1c-4cdc-b792-231fb23d6ce9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d657cf3d-5f6e-4125-88a3-13b750870ecd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-3.817202905832324%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Nos restaurantes, por exemplo, 19% da geração Z vai presencialmente com muita frequência, 32% fazem isso frequentemente, 27% ocasionalmente e 17% raramente ELEVATE/Pexels

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[{"selector":"#anim-9e40ade2-2743-481c-a1f2-27129741cbbe","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9fcb05d-b664-4320-bbae-d4c69cb59cb9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7154cac-79ed-4c25-aa83-ef7e61c5d521","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f93b16c-ab5b-49ed-a432-7f28a5dafbfc","keyframes":{"transform":["translate3d(0px, 2132.63615%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eceb1596-87c1-4c79-9c79-486713504d7f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9088f95a-168c-4c81-98be-f8c1499551c9","keyframes":{"transform":["translate3d(-117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b15eff3-8e53-4c5c-8824-3914bfe61654","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-18a2892d-b8b4-4dc9-b7d2-c3bbe10212a8","keyframes":{"transform":["translate3d(0px, 1223.93157%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] leia mais em Getty Images