Justiça condena Burger King a pagar R$ 200 mil por propaganda enganosa

[{"selector":"#anim-ac320a0c-085c-4605-8bd4-c44c38b3edd0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-895f9459-efcd-4dff-a216-8e5b7d5773f0","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2f22cdb7-e194-43be-80e4-761b08854293","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-93d70e45-9cce-407e-bde0-9d0d391e1b68","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] REPRODUÇÃO/BURGER KING

[{"selector":"#anim-4af58279-f866-4274-8125-b5fb6ca84083","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a2f2690-1f27-4365-9154-9b44e0de3deb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3dbb863-dba4-4c1e-b734-4c5a29ca12e5","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b7680a6e-0955-451b-8391-117a113430aa","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A Zamp, controladora do Burger King no Brasil, foi condenada a pagar R$ 200 mil por publicidade enganosa do hambúrguer Whopper Costela REPRODUÇÃO/BURGER KING

[{"selector":"#anim-d1f140fb-3f15-4cab-8d18-1f112e22c328","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e186965b-1ebb-4533-8ada-187bf208d384","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72febf69-0075-4600-9c74-9a01a3eb7478","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4946ec8e-3954-40c9-8e54-008d59b03733","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A ação coletiva, movida em 2022 pelo Instituto Brasileiro de Estudo e defesa das Relações de Consumo, alegava que o BK induzia o consumidor ao erro a respeito da composição do sanduíche UNSPLASH

[{"selector":"#anim-50545dc0-bf93-4320-9185-5f79f0c1535e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3aa5cfd1-daae-41ce-b5e7-412cb546c44e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38de30ad-719f-4a5a-9b71-75949ecfa5aa","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-013a5235-f55c-4b90-b29c-63a00db7ada2","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] O lanche era feito de paleta suína, não de costela DIVULGAÇÃO/BURGER KING

[{"selector":"#anim-464694cd-30e4-4941-89df-deb844182897","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c546a72-00a9-45df-940b-2fac109af5c1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0112f013-e9f5-466b-9ca1-6b9715a90737","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-82ebeea6-fe69-4e94-9682-13943c4bc8be","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Por isso, o Ibedec pediu uma indenização de R$ 200 milhões e pagamentos de R$ 1 mil a cada consumidor lesado por danos morais individuais UNSPLASH

[{"selector":"#anim-53dc1397-eb53-487f-93f8-3d1f0d60b29d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70bc9d3d-b12e-4f7f-b423-6ec6bdccdd0e","keyframes":{"transform":["translate3d(0px, 161.80780%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3fa52a2-2a9d-43eb-b5c1-0132912a5198","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d99f0496-4d6d-4ef3-96ff-e0ecfdca4924","keyframes":{"transform":["translate3d(0px, 273.37965%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] É enganosa qualquer modalidade de informação ou comunicação de caráter publicitário, inteira ou parcialmente falsa, ou, por qualquer outro modo, mesmo por omissão, capaz de induzir em erro o consumidor a respeito da natureza, características, qualidade, quantidade, propriedades, origem, preço e quaisquer outros dados sobre produtos e serviços Artigo 37 do Código de Defesa do Consumidor

[{"selector":"#anim-951160f6-841f-4884-aaf7-fdb399de7576","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6aea39e8-6239-4b15-9ec4-f883bf85e8ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d9ecbe8-c6f4-40de-ae37-161c5e77d0ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0fa95be3-b34a-43c0-b6f0-70e1def28f1f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Porém, quanto aos danos morais individuais, o juiz entendeu que não houve efetiva lesão ou humilhação que geraram dor tão intensa que ultrapassassem o aborrecimento UNSPLASH

CNNBRASIL.COM.BR

[{"selector":"#anim-4c0ffbe7-79e0-40bf-8e63-8aa5127293f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-169a393b-d77e-4dc0-b9e7-56cc5dfdc17a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a0b3121-f7b0-4238-9ab4-e8362f01a08a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11bf92b9-de7a-43f1-bb9f-f87434e628f5","keyframes":{"transform":["translate3d(0px, 1110.10121%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b46a580a-0576-4e06-ac05-45eb99fef600","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f55d6ab-e6d6-4585-bd7a-bd0ea2804645","keyframes":{"transform":["translate3d(-116.72862%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d12d0c5c-b3c6-4e50-9489-6d6f4c656881","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25b78001-eb4b-459d-9b03-ba745d18cc32","keyframes":{"transform":["translate3d(0px, 597.89747%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] VEJA MAIS EM UNSPLASH Arraste para cima