Marcas centenárias estão entre as mais usadas no Brasil, diz pesquisa

INOVAÇÃO E RELEVÂNCIA

[{"selector":"#anim-4f99a3bf-48dc-4f5a-a155-00f84c9d1bbb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Pexels/Olena Bohovyk

[{"selector":"#anim-b4345478-d94a-46f8-9d00-9e84f37bf86b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01bb1464-d2ab-41f2-bb69-f83d477c6ea4","keyframes":{"transform":["translate3d(0px, 158.85666%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-730809e6-3f83-43ba-a392-4d062a0063d3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] As marcas centenárias estão entre as 50 mais usadas pelos brasileiros, aponta o estudo Brand Footprint Brasil 2022, da Kantar Pexels/Erik Mclean

[{"selector":"#anim-6d2b6f18-1649-4a86-93eb-251b70b8e27b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c091919-141c-42fb-a61d-a50a45f473cb","keyframes":{"transform":["translate3d(0px, -468.73017%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1fcfb26-5f17-4aff-9049-5d53d1913de6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] As marcas são Coca-Cola, Colgate, Nestlé, Vigor, Guaraná Antarctica, Hellmann’s, Palmolive, Nivea, Rexona e Maggi Sprucecopse/Wikimedia Commons

[{"selector":"#anim-fa1f65f9-aa87-49e0-b6ec-3d199d458606","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85270067-1b7b-48bd-bf92-39b9c218bde1","keyframes":{"transform":["translate3d(0px, -472.30164%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab316b9d-a641-4c8d-88f8-1e5064ade3e1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Por estarem tanto tempo no mercado, ficam na cabeça do consumidor, diz o professor de branding da ESPM, Marcos Bedendo Pexels/Polina Tankilevitch

[{"selector":"#anim-cfc9fa13-a463-4ae5-88c2-9456e31c272b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77ed933e-3c7c-446b-af63-3e203e97c7f3","keyframes":{"transform":["translate3d(-106.26866%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-269e40f9-b548-4293-80fc-afb9b26dc192","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3751b8e8-0c12-4020-922e-97ceab02b157","keyframes":{"transform":["translate3d(-97.86666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c1ef590-c212-418c-bfc1-e0b7c8c753ff","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79d47d07-5f50-40de-9b00-2e97d6ce94fb","keyframes":{"transform":["translate3d(-18699.88052%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b62a8377-a27c-4dce-b7de-38879c35a1fa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Além disso, a inovação é um pilar importante. Uma empresa centenária só consegue continuar sobrevivendo no mercado se elas tiverem habilidade de se manter relevante nos dias de hoje, destaca a consultoria Branding Unsplash/NIKHIL

INOVAÇÃO E RELEVÂNCIA

Marcas centenárias estão entre as mais usadas no Brasil, diz pesquisa

Leia mais no site da CNN Brasil