O fim de uma era: como Taylor Swift impulsionou economia dos EUA

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[{"selector":"#anim-f556aa02-df10-4881-8a3a-a2db53183ce1","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1dd362fb-cc05-43f8-8d1f-b2dede221bb1","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-91652127-5be6-4b40-9494-6036b7170902","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0cfda353-cae3-469c-b032-4d82cbca079c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e785fdb-aa4c-4029-ae83-3688b313ba5e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A turnê de shows que transformou Taylor Swift em bilionária chegou ao fim no último fim de semana, mas já deixou um impacto duradouro na economia global Instagram/Taylor Swift

[{"selector":"#anim-ecab6623-6c14-4025-9fd0-26ef46e7dc08","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4ed5a11-1d53-43cf-830b-73d6607bfe7a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b2f4baef-5872-4bb3-918a-35850d3942ac","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6eca513a-6554-490d-b200-566d279e92b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fdfb8e9-53af-4bb4-a1bb-790079aa4537 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A popstar, cujo show final aconteceu no BC Place Stadium, em Vancouver, no Canadá, consolidou-se como uma gigante dos negócios após 152 apresentações em 52 países Instagram/Taylor Swift

[{"selector":"#anim-70bb81bc-2682-4f54-a045-f70fa73e4d7b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ada30278-32a3-41a9-97ca-f4e79081f56a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8dce7b61-f44f-4101-8f72-c979a041a67d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-67d6d44e-4bb1-4345-84e8-e46bef66d93e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c88e9864-3a49-4ec1-ab75-87d85771125e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A turnê “Eras” tornou-se a mais lucrativa da história, com uma receita estimada de US$ 2,2 bilhões Instagram/Taylor Swift

[{"selector":"#anim-2fde7640-8609-4419-9057-3a237c7d8ce6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d40a97b-987e-4937-9de3-c8c18a4435cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69b97520-2858-4ebe-a0df-a0bba22945a8","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a129b141-1b49-4993-82d4-d21505d04adb","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Nos Estados Unidos, os fãs gastaram em média US$ 1.300 em viagens, hospedagem, alimentação e produtos relacionados, segundo a Associação de Viagens dos EUA Instagram/Taylor Swift

[{"selector":"#anim-f2c3a723-f8fc-4570-8964-fe7c3b896f9a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08700231-4554-44a4-a6a8-86ee49be6440","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a92c2c3-23ab-4888-80a3-85415769acaf","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-217aa4b9-e1f0-41f8-aedc-53dca1345ebe","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2e663642-e7e8-4ebb-8976-395221057abc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Esse valor é comparável ao que torcedores desembolsam para o Super Bowl. Porém, enquanto o Super Bowl é um evento de duas semanas, a turnê passou por 23 cidades em 62 noites ao longo de cerca de cinco meses Instagram/Taylor Swift

[{"selector":"#anim-87e70939-b807-4e90-9290-898900c3e8f3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1880a44d-e2a9-44c7-98c4-a1437397b77e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49b283f0-bd6f-4d08-899a-5e979ea98ece","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-32974853-2df8-42d7-8333-7f90b9e55eef","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1b37fb64-06ee-452e-b03b-4579863769a5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Segundo a empresa de pesquisas Question Pro, os “Swifties” gastaram cerca de US$ 5 bilhões nos EUA — um valor que pode ultrapassar os US$ 10 bilhões quando incluídos os gastos indiretos Instagram/Taylor Swift

[{"selector":"#anim-5af0be82-b007-4410-81b2-5fb30f43bc26","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-920381ce-093e-46c0-b606-d93cdaa57a68","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5d0898d-174b-4158-916f-214aef1b0e14","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-61e6b587-ba66-4225-810e-78a202504950","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] “Esses eventos tiveram um grande impacto revitalizador nas indústrias de turismo local e nos centros urbanos que ainda sofriam com os efeitos da pandemia”, informou o California Center for Jobs & the Economy Instagram/Taylor Swift

[{"selector":"#anim-af2d1cf1-2e4c-4b3f-8c78-efd8fda5f53e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dee6497d-d70c-43b4-b6c0-e1a5842e568e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e9d447d-3d45-4d5e-b464-c087c77e19e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fbcbe3d2-65f7-4703-a1d6-45bc42fa4c90","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-daec7185-b03f-4685-9812-a19d20b69eac [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.403009324304276%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Esse poder de consumo faz parte do que analistas do setor de viagens chamaram de “Efeito Taylor Swift” , considerado um “fenômeno da hospitalidade” Instagram/Taylor Swift

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[{"selector":"#anim-1a6cd57f-a98d-4485-8413-250863e24904","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-206d5810-7c20-43c2-ba18-ee0c290a86e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ccc0d9e0-9d10-4fe6-96aa-237750e0f487","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b59ceba2-408e-4f7d-8736-2f851028d469","keyframes":{"transform":["translate3d(0px, 2132.63615%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c82d141e-d4ef-448c-83f8-38d5b26b78fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70b538c9-6c5c-4e2a-b395-ce2e7d47e731","keyframes":{"transform":["translate3d(-117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3a3cbf2-c4b9-4e57-98ef-19cdf95d0da5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da7e0bae-cc75-464f-8151-7ce4e8ada265","keyframes":{"transform":["translate3d(0px, 1223.93157%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] leia mais em Instagram/Taylor Swift Arraste para cima