Pesquisa: 8 em cada 10 pessoas consideram avaliações antes de comprar

8 em cada 10 pessoas consideram avaliações antes de comprar, diz pesquisa

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[{"selector":"#anim-ff5efbd5-9cb8-4460-aa8f-aa3068b7bef0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2aef0454-3f64-4c20-a063-edf1e27a2db1","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-921d84a7-f73d-4bdb-a913-28acc5db2029","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ea90f165-d311-4eda-9d26-fbae5323c645","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2ad98ad-5f7c-4888-ac36-fac262987271 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(40.623828011211494%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Oito em cada dez brasileiros leem avaliações antes de comprar um produto ou serviço, e 53% confiam na opinião de terceiros para tomar decisões de compra Unsplash

[{"selector":"#anim-7494551d-1500-474c-a2e6-542fab5c5142","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26dcab81-c91f-4c4f-9a4c-5466e51e82f3","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-00b8f11d-aeac-44cf-900d-fb8230c5ed0b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9554cf09-ddac-47ac-9a5e-f0f61eb17c2d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A pesquisa do Reclame AQUI mostra que transparência e credibilidade são essenciais na relação entre consumidores e marcas Unsplash

[{"selector":"#anim-b8dd9234-fcab-461b-a0c0-6ffd518a5002","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-027e071a-00ad-4f11-b7f5-e5f90a24a1ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d2dd44ba-74fe-4e14-a339-869a4cde77d4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7715f7ee-97be-4c1a-a9ab-13871cd94927","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Mais de 70% dos entrevistados já deixaram de comprar de empresas que ignoram a opinião dos clientes, e 95% valorizam autenticidade na comunicação das marcas Unsplash

[{"selector":"#anim-c668fca8-2adb-42a3-828f-97f7265fb994","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89188547-6e51-497d-bb9d-4c9f96f01e6b","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a15d182e-26b7-4d11-8fc7-06da0c691d6a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-75d930db-c700-4de9-843e-46ed31adae8e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b2e717a-f959-481b-a170-25ced5d40d5c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-20.31249988622573%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O comportamento de compra está mais híbrido, com 47,82% dos brasileiros alternando entre compras online e físicas, enquanto 38,91% preferem o digital e 13,27% optam por lojas físicas Unsplash

[{"selector":"#anim-038640b6-1cc4-482c-b590-acbd6236ee4e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6295a1eb-85e8-4949-8e51-8b646c0a65ee","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0b8c0fec-16b3-4add-bebd-79bdd3f8730a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1b27faf8-f1cb-438d-afd1-91e7435de7d5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A pandemia acelerou essa mudança, e agora os varejistas precisam garantir experiências integradas entre os diferentes canais de venda Unsplash

[{"selector":"#anim-0a86314c-f94b-4a5e-b84b-d03607825fda","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bcdeaed-f4d5-44d7-8eb6-426695d62bd8","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-793e00c3-f66c-421a-b7e2-73b34d273646","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-90d226af-ccc4-441e-b61a-25038df97ecf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1532b2fa-09cc-4fdb-8af0-8e2164f2749f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.891948897032357%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] No e-commerce, a comodidade é o principal atrativo (72,64%), enquanto, em lojas físicas, a possibilidade de testar produtos e a interação humana são diferenciais importantes (76,43%) Unsplash

CNNBRASIL.COM.BR

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