Redes sociais são usadas por 65% dos brasileiros para compras online

[{"selector":"#anim-f4831bd0-9b79-430f-8df2-d7c22264061a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10545720-4193-469c-b2e8-9467c74a987e","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e4239cd9-d86d-4ee0-ad9e-904fa5de4f9f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-935c7164-d2aa-4b97-98ba-782e9c93820c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Pixabay

[{"selector":"#anim-f9ae404c-4b3c-43ad-b9a8-2474dac0b9a5","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c53e6334-7289-447f-bd0f-bf2ef1a06ff5","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-10986ca9-5f62-42d1-9b90-ea9a53ac49dc","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a43f9edc-5b7c-49ac-8e1b-11ae5deb3963","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1fb3e1b6-6074-4d20-8c86-0940c0fa0d69","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] As redes sociais são utilizadas por 65% dos brasileiros na hora de fazer compras online , segundo pesquisa realizada pela companhia de tecnologia de pagamentos Adyen Pexels

[{"selector":"#anim-4d8cee1d-7763-460d-884a-9d81a6fa49e8","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ca6473a6-9c6d-4186-92b6-5c44b8b5be1e","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-10dd7299-9efb-4053-9b75-5164999470db","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5efb5ad9-f324-4fd8-9439-0302d8b1c9b2","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4e9abcc1-a86c-4a27-b123-d0669e5761b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Embora apenas 29% dos varejistas ofereçam a modalidade de "social commerce", o levantamento mostra que as mídias digitais têm ganhado cada vez mais espaço , sobretudo entre as gerações mais novas Pixabay

[{"selector":"#anim-15476c6d-af81-49ff-bfd2-0eeb2219d6e8","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-96110474-b5bc-4c1c-a911-3f443d0284d0","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-55efe891-4de2-487f-8e51-7d559fc06e7c","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-708456e5-dc22-4a8d-9968-65904245795e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-78b6136c-cec6-40f4-b509-d6d4dbcec4e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] De acordo com o Relatório Varejo 2024 da Adyen, a modalidade é majoritariamente usada pelas gerações Z (entre 16 e 26 anos) e Millennials (entre 27 e 42 anos) Pexels

[{"selector":"#anim-94914259-45ec-4f26-bb43-72be876700d6","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6fde0bf1-1e07-43f8-80b1-35d384fb619a","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-64b85ef1-a0ab-4454-b0fa-c6b9db97eb32","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6f019a32-8210-4147-bb55-f248e101592e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6425be60-aaae-43b7-98fd-c3853b68bcb7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A pesquisa mostra que o Instagram lidera a preferência dos consumidores para 61% dos entrevistados; Facebook (52%) e TikTok (19%) aparecem na sequência Pixabay

[{"selector":"#anim-d0c0be99-2b55-46bd-b80a-64df08847573","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b47f38af-d0a5-498f-a995-c0e154801d1b","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3c1c46b0-2d7c-41ff-90b4-dbec63c647cb","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-69464322-31c1-4abb-82d2-a596df081b36","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-23917473-4e56-4b60-8cc1-367b97575112","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Renato Migliacci , head de vendas da Adyen Brasil , explica que os anúncios direcionados nas redes sociais fazem com que a apresentação dos produtos seja mais contextual Instagram/adyenbrasil

As empresas que estão tirando mais vantagem disso são as que não só fazem uma boa segmentação de marketing, como também permitem uma experiência de compra fluida e segura a partir desses canais

[{"selector":"#anim-5d955ca3-273e-4c9b-bc19-30c8457ea02b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22bc3007-1a15-4c45-b3c6-0373dafb6a03","keyframes":{"transform":["translate3d(0px, 209.79843%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6f2c35a-9fa1-49a2-81b7-fbe7ee4d89c9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-986bcff7-ecf9-4098-a1ed-1d58de540cdd","keyframes":{"transform":["translate3d(0px, 429.62962%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Renato Migliacci, head de vendas da Adyen Brasil

[{"selector":"#anim-30916707-60af-4a89-8a0d-754178307ac7","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f0510166-6ca4-4aa1-a3d3-201997306abc","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-fc2b08ed-f52d-4102-958b-5a8066952885","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-24cf7e06-1968-4668-b080-524ec8808599","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c247f485-607e-4bd4-94fe-3d50a4b7f422","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Com as redes sociais, o mercado de varejo ganha uma oportunidade de expansão : segundo a Adyen, 84% dos varejistas que oferecem a modalidade de venda via social commerce relataram aumento de receita Pexels

CNNBRASIL.COM.BR

[{"selector":"#anim-2e572c1c-6a43-413f-afa3-a70ccbd095b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-24c1f75a-bbbe-451d-8e49-4d42b5e69a83","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed3b4f10-9e9d-459d-b49f-eaaef09eb1c3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b4b16b4-787b-4c61-9dff-04734aa01781","keyframes":{"transform":["translate3d(0px, 2570.13557%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-480399fb-7986-4385-924e-7e3c3c2ae9fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ae39d35-587e-445c-87a3-485896d1892f","keyframes":{"transform":["translate3d(-117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5afa7079-3ce3-48f8-b277-312f68a45dbc","keyframes":{"transform":["translate3d(-117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e5fd1b2-b975-419e-908c-0340fc2345a2","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26214024-71ba-489c-a75e-4cab8c8e618d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] leia mais em Pexels