Shein: entenda o sucesso e desafios da loja das “blusinhas” no Brasil

Shein: entenda o sucesso e desafios da loja no Brasil

[{"selector":"#anim-731d2d6e-2ae6-47d7-896f-f592dbedb445","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-517f94f4-1101-4f92-aec4-50cb864ae934","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-dd6b7c87-c01b-4f34-90c4-247732293512","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2bde14ac-62a9-4561-aea8-4ca47c81568e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] UNSPLASH

[{"selector":"#anim-e1433856-0b45-48fd-bf43-17a4ea9a3ee5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4aa199e-03f7-47a4-87e9-84e1365b4276","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8df6c3e-fad4-49aa-a61b-e5d08fc4a993","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0c3a8d90-2046-4572-8d69-c757f439111e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Em seu shopping virtual de lojistas brasileiros, que a empresa chama de marketplace, a Shein já tem cerca de 20 mil vendedores e está à procura de mais DIVULGAÇÃO

[{"selector":"#anim-52e4f651-f3f7-4575-8638-3d42c331a231","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86384d6d-f94a-4a8a-aa6f-3c0bb25f80b2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f53e1b26-9c82-4095-ac8f-ee5ae4373bbd","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1cde1482-2032-4b05-949a-c21bf0b56cf7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Em abril de 2023, em meio a críticas do governo ao seu negócio, a Shein anunciou uma parceria com 2 mil fabricantes locais para fortalecer a indústria brasileira DIVULGAÇÃO

[{"selector":"#anim-7e219b72-535e-49d9-809f-8d9c0e394ffb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73b5a476-ad4f-44df-b9d5-39126f2ffff0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92bdbc24-23db-44f2-b414-084b89628d24","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2aacb279-983f-4ff2-a727-31f0614f07d4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A Shein afirma que pede que o vendedor tenha, no mínimo, 100 peças de cada produto que ele for vender na plataforma para que possa garantir estoque FLICKR/DICK THOMAS JOHNSON

[{"selector":"#anim-834cbc03-f686-438a-a728-1949a694a577","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c580ebe-d733-497e-99c4-4b366c3b1431","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f801e837-7288-43d1-8e5b-9b4c59bb6efc","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8a5a85bf-839b-47e1-ba60-f8d51886bc8d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Ao todo, 55% da receita da chinesa no Brasil tem origem em lojistas virtuais brasileiros que passaram a vender por sua plataforma UNSPLASH

[{"selector":"#anim-bd2a784f-d518-4fcb-9569-fe8413c207fd","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cb4a703-509e-42f7-84ad-68582e4a6e55","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69abba56-98f8-41ec-ab10-190d1bd9aafa","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2a261acc-95aa-4bbe-b043-67acfd412176","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A varejista afirma ter mais de 300 fábricas que produzem sua marca no Brasil, mas os pedidos começam pequenos, com 100 ou 200 peças UNSPLASH

[{"selector":"#anim-a014b91b-b162-4ff5-994b-9cd3d973d7e4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d51eb1b-f6e7-4203-a93f-b3e5e46e1d05","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9624636-e62b-4e06-8714-bc16092798b0","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1da0029b-cb7a-47e1-b5f3-c0491ad78fb8","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A própria empresa admite que há desafios para implementar esse modelo de negócios no país WIKIMEDIA COMMONS

CNNBRASIL.COM.BR

[{"selector":"#anim-43933b32-2c44-46d8-8ccb-8b76f766e407","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-135b9593-f68c-4518-a6f8-0066fcad98e0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07fa198d-da51-41dc-89b6-a4ae126f41d6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13229998-74f5-4983-bdd8-c4fa1d09c1b5","keyframes":{"transform":["translate3d(0px, 1110.10121%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-472673a6-1da8-416c-bf84-d6716b5f5c83","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d83bd6b-8460-47b0-92e0-c2986a87cb22","keyframes":{"transform":["translate3d(-116.72862%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-caaa844e-1101-42ad-8dcc-3c20e9e3bce4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50ba9a41-80b2-4547-b97b-63dec4a7028a","keyframes":{"transform":["translate3d(0px, 597.89747%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] VEJA MAIS EM UNSPLASH Arraste para cima