Venda de livros eletrônicos cresceu 83% em um ano no Brasil

[{"selector":"#anim-020cde90-b9f6-4daf-88a3-cc5300e702f9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 18.69918699186991%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":3500,"fill":"both"}] LEITURA DIGITAL Unsplash Venda de e-books mais do que dobrou em apenas um ano no Brasil

[{"selector":"#anim-efcc42a2-89fb-4b57-8e77-d73ac1c1bfba","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":140,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-7766ffe2-7598-4127-bf0d-bfd45064fb73 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-13.803250859924358%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3500,"fill":"both"}] O número de livros eletrônicos vendidos no país cresceu 83% em 2020 na comparação com o ano anterior, segundo uma pesquisa da Câmara Brasileira do Livro Giphy

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[{"selector":"#anim-c283b49d-2f87-40fb-899c-284e4198cbda","keyframes":{"transform":["translate3d(0px, 116.59358%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-585b98a2-d300-4f3c-898b-3a68f9cb1c72","keyframes":{"transform":["translate3d(0px, 147.68518%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-598941d3-4373-4bbe-bd1f-5d244a6e457e","keyframes":{"transform":["translate3d(0px, 174.70448%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27b04e6e-767f-496e-9b25-0fb3fb6c65dd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-43.679931688138275%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3500,"fill":"both"}] Pexels Já a venda de livros tradicionais caiu 18% no mesmo período, de 434 para 354 milhões de unidades

[{"selector":"#anim-e553def5-ceb1-4ca9-98b3-80dd0ca9e82d","keyframes":{"transform":["translate3d(113.95348%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b650462-8965-4915-a1a5-a412aacec67e","keyframes":[{"transform":"rotateZ(360deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f89a2b62-877c-4b38-98eb-55150ce69173 [data-leaf-element=\"true\"]","keyframes":{"transform":["scale(0.819672131147541)","scale(1)"]},"delay":0,"duration":4000,"fill":"forwards"}] Uma das razões do crescimento das vendas dos eletrônicos é o preço. Na média, um e-book custa quase 40% menos que os livros físicos Unsplash

[{"selector":"#anim-b2ffbb7a-4940-4ad1-b071-85a01e7dda0f","keyframes":{"transform":["translate3d(114.69649%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-821b4efe-e6d9-4212-bf7e-71836df9e92e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0391ddb2-e818-4c18-bb02-ed7d04e4c468","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a2af86ea-8549-43fd-81c6-79a381e38e1e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 15.860402455758745%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":3500,"fill":"both"}] Apesar do crescimento, o mercado ainda é dominado pelo papel: a cada e-book vendido no Brasil, são vendidos outros 42 livros tradicionais Unsplash

[{"selector":"#anim-9e551250-a5f8-4989-beeb-4efcbcbdfc6c","keyframes":{"transform":["translate3d(0px, -439.87398%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d426c3e6-0085-456e-8436-e38a3d21f6ac","keyframes":{"transform":["translate3d(0px, -451.58733%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac504b5e-aa3f-4ab9-a7bc-9a581255fe83","keyframes":{"transform":["translate3d(0px, -439.87398%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mas esta vantagem dos livros físicos tem diminuído: em 2019, a proporção de vendas era de um livro eletrônico para 95 de papel Giphy

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