Copa do Mundo Feminina no Brasil será a primeira da história com lucro

[{"selector":"#anim-3922b163-3619-4071-92cd-4af8ceeae80d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1065f763-958b-40dd-9b86-347fe33ca0ee","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d24c7b93-8eb5-4c8d-b338-446964101243","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0f3b5053-e0b2-40a1-b9fc-b4d81f215ea3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Lívia Villas Boas | Staff Images Woman/CBF

[{"selector":"#anim-8b475648-b14b-4cdc-979e-4674acdc4c03","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df0f5c06-da61-4078-800f-ca2b9f7e83ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cccecd46-d76a-4b58-b257-b1b67d362264","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-af849312-1c0a-4bd2-9d7c-ca71c268e627","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ad30b774-12b3-4a87-b3bd-1164e8bc6281 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(48.799715812951646%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A aproximadamente um ano para o início, a Copa do Mundo Feminina da Fifa de 2027 , que será realizada no Brasil , caminha para viver o auge da maturidade econômica e se tornar a primeira edição da história a gerar lucro financeiro, independentemente de contratos do torneio masculino Divulgação/CBF

[{"selector":"#anim-edd0a366-7e51-412c-835d-a18c4f56a3a8","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b026be2f-6d95-4b94-b4b4-98eb84a0f2dc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-351f71c7-c2d7-4a7d-bede-6ff8d55a5596","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d3fa06a9-1028-4371-9f88-2150ad30ec9e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-235eddf0-f405-46f6-9bb6-2e60d166a756 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(46.87665848289952%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A projeção inédita da chefe de futebol da Fifa, Jill Ellis, reforça a evolução da modalidade e o enorme potencial comercial que o país oferece ao mercado esportivo Buda Mendes - FIFA/FIFA via Getty Images

[{"selector":"#anim-7413a5ff-b596-4564-8040-362e62a299af","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f666eb83-a826-4412-9bb5-972b2f509e78","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0bd2346-18b6-4a51-b4b6-0af47db1ff63","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-31094ad1-c147-447e-b93e-b39264f07616","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-44f101f0-c40c-4aa3-a506-450c5f5aee00 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A entidade prevê um aporte estrutural de US$ 800 milhões para a realização do evento em solo brasileiro e garante que o volume total de arrecadação irá superar este montante, gerando receitas capazes de cobrir integralmente os custos logísticos e estruturais Pixabay/Pexels

[{"selector":"#anim-32a41c89-0cb7-4c50-b7c7-52fc081b1a5f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ac42dffa-6d82-43de-a7f4-4409d0eb8592","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d12ed8d-301d-47ec-8683-72fa0c1c4b7c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b395388e-38eb-4a31-92a6-3e86b19aad4b","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0cfefde2-4128-4dde-9134-f9f12e93bfa6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A expectativa de lucratividade está atrelada ao engajamento recorde do público, ao robusto plano de mídia e a parcerias comerciais estratégicas. Entre os destaques comerciais globais está o contrato com a plataforma Netflix FIFA/FIFA via Getty Images

[{"selector":"#anim-79a73cf0-79d3-4ad0-bf6e-53ae622f3a4d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.1774192588279%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c5497f96-913a-48b3-a7ce-285f9b895775","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed76b25e-3882-4943-beca-fef6daa5bf08","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d330f508-e93c-48d3-95c1-809345cab62b","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fdec9e15-f3a0-4142-8708-d7d2525b7bc0","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Outro ponto é a adoção de uma política de ingressos acessíveis. O foco é atrair o público aos estádios para manter a atmosfera vibrante e garantir a inclusão crazy motions/Pexels

[{"selector":"#anim-d81b6e2a-7504-4e15-9003-149578780555 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b7c1e7a1-730d-4931-a9ba-8c053b358c4b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fe5660d-a960-45f6-9976-12bfd8d23dd5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b234fb91-cf7f-4160-9a8e-af0f0f3a312e","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1c2a4676-c879-4cff-8582-ad5589860881","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] "A Copa do Mundo Feminina é um evento com potencial disruptivo para consolidar definitivamente a modalidade no cenário nacional. Os recordes sucessivos de público nos amistosos recentes não são apenas números isolados", comenta Rene Salviano, CEO da Heatmap FIFA/FIFA via Getty Images

CNNBRASIL.COM.BR

[{"selector":"#anim-43553aea-8d9b-4bc1-b6b1-f24755098f0f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6faf47d3-c210-4762-9683-c52399682217","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a54ba507-37b5-45e2-8092-ce7ea75eaf66","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0843c5dc-4a35-47d0-8523-74ecd85bff48","keyframes":{"transform":["translate3d(0px, 2132.63615%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bdddb0c-15a0-430d-9365-b54700577b35","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-464497fb-9dd6-4a84-872c-0cda00b1f993","keyframes":{"transform":["translate3d(-117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e8073c4-0521-4e9d-87c6-db22c80dd200","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72beb2f7-5789-48fa-9d9d-ddaa1cca3a39","keyframes":{"transform":["translate3d(0px, 870.06218%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Lívia Villas Boas/CBF leia mais em