Fórmula 1 mira expansão no mercado de apostas para aumentar receitas

[{"selector":"#anim-aeff5f7c-1ca3-49d7-8619-2babf589e37c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f20eede0-ee07-4e0d-8642-34490600dd36","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-49d8946c-169e-48bb-9f2f-551591f6562e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5a7daf2e-6311-43c8-816c-828388b43638","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] instagram/f1

[{"selector":"#anim-52cdc9da-ace7-45e1-b0f5-e372e39a007f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-648c3fc8-d8b4-4d21-872e-9e3603591667","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9914db47-605d-4710-8b66-5862a77d8c1a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-610d7820-7fc5-46e5-bb65-0ddbca7a9d8d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d464a557-d089-4b72-85b8-fb07840cce0c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A Fórmula 1 quer ampliar sua presença no mercado de apostas esportivas e busca novas parcerias para desenvolver um sistema mais envolvente para os fãs. A revelação foi feita por Jonny Haworth, diretor comercial de parcerias da categoria instagram/f1

[{"selector":"#anim-1cdd0fc7-305b-470e-a43b-1fe6916b79b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77efe551-35a2-4978-9d17-b1d58adb5298","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a557a8b5-96f6-4f66-b75b-e795bba6f16a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5754f5a7-a6fb-4c21-9504-a84b6a107c30","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09ad7e7a-5972-4d09-b90b-65d12c11010c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Apesar de ter um público global estimado em 10% da população mundial, a F1 movimenta apenas 0,4% do mercado de apostas esportivas instagram/f1

[{"selector":"#anim-d6d9982c-0c97-4620-8544-c585b0b143d5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b2727ba-43ae-44c1-8aae-4b6e2004c5b0","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7f3f6ce6-a207-4979-88de-17552c427f0c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ea866007-98ab-48c2-a6e6-34da542a178e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76a5450c-29a2-4b27-871b-08a1ebc3afd4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-23.664122137404583%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Além disso, diferentemente de outras modalidades como futebol e basquete, a categoria ainda não conta com um parceiro global de apostas, mantendo apenas um acordo regional com a 188Bet na Ásia instagram/f1

[{"selector":"#anim-17957f8f-4f78-4e32-97f2-01d12642430a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c150490c-a1a1-4236-9e24-bed6b1a1da1d","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f5b8d3b9-4cec-408b-a0d1-c572bb56b5af","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-97ded0b8-17b6-44c7-8689-dcb30448298d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a7e96a3-2092-4dfe-9aaa-ec1ed4066e37 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] “Estamos trabalhando muito para ter um produto de apostas envolvente, que permita que as pessoas usem os dados para poder apostar ao vivo. Nossa jornada é para buscar mais espaço no mercado de apostas neste momento”, afirmou Haworth instagram/f1

[{"selector":"#anim-b1f7e85f-dc99-4e50-9073-bb833c22b9af","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1c2e7b7-6b49-410d-b382-4adcf51edf92","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7442562e-2a7d-4587-b684-62408b0efe6e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-278a94f0-e6fe-4fb0-a188-0c7864b0a221","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70c8edd8-9c14-4843-9952-d93d501dfaa2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.299088267821073%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A estratégia de crescimento da Fórmula 1 no setor de apostas mira especialmente o mercado norte-americano, que apresentou um crescimento expressivo nos últimos anos instagram/f1

[{"selector":"#anim-cae3bf81-ced3-4163-874d-20595e6b780f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f5fa779a-b9ae-44e8-80cc-c0b359ab0615","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-45db5d1f-0309-4487-ae76-5e6dcb131cec","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b43a7e55-0de0-41d9-9d9a-dc12d7c66695","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70ff23a6-39c1-4a59-a22f-65f1c0eb0f8d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(16.517857142857142%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Segundo dados da American Gaming Association (AGA), as apostas esportivas movimentaram US$ 13,71 bilhões em 2024, um aumento de 25,4% em relação ao ano anterior instagram/f1

[{"selector":"#anim-ba9b8e12-d830-4347-bb6d-aba505be3e8c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5c2bd79-15e3-49eb-a90d-e7c5e1a00f67","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-14e25164-3166-498a-9401-d66069b3fb9b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c3437c25-a0df-4d02-80aa-c3753a7b5e2a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f399912c-84aa-49ad-bc2b-5907c2ae0fce [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Para Haworth, a expectativa é que essa expansão se intensifique a partir de 2026, quando um novo regulamento técnico entrará em vigor e poderá aumentar a imprevisibilidade dos resultados das corridas instagram/f1

[{"selector":"#anim-6b86ff36-d146-493c-b67b-19bc6846e312","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98860114-ce76-478b-9d8a-fadfab68870f","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bddf3489-d37b-4674-a0f4-8119c74e8471","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b24f4fdd-e2a0-4986-9844-7514895f5110","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dfb1fe2e-b832-47e4-8306-33b20909190e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] “Há muitas maneiras diferentes de se envolver no esporte do que somente ‘sentar e assistir’ a uma transmissão de duas horas. E essa (expansão do mercado de bets na F1) é uma maneira que gera muito engajamento”, complementa instagram/f1

[{"selector":"#anim-99e91e16-f203-47f2-bc82-57052a20a0b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d1cca22-73ad-42ce-9556-a1e4e776f0cb","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0262f84b-75fd-4c23-a0fb-98df4cc0995c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-24d90fea-c7da-45c6-8956-a8000e1082b7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-199e6cdd-711a-4880-830c-6a9a4927cc6b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Especialistas do setor acreditam que as declarações de Haworth reforçam a importância do mercado de apostas para o esporte em geral instagram/f1

[{"selector":"#anim-074f752c-05a3-4280-826d-3fd9d6ffa926","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78b4f3f7-561c-4cbb-badf-6eee649a72ec","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-856e2489-5be7-45c4-8645-64db028f30f7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-39a3de64-dce2-4632-9133-88c9cf364711","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e122520c-1551-429a-875c-1c3e34aa7d0d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(10.937500000000002%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Com o crescimento contínuo do setor e a busca da Fórmula 1 por novas formas de engajamento, a inclusão de apostas ao vivo e novas parcerias pode representar um salto estratégico para a categoria nos próximos anos instagram/f1

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