Em nova coleção, Balenciaga lança tênis destruídos por R$ 9.500

CALÇADO DESTRUÍDO

[{"selector":"#anim-8d8c5d2b-2326-4346-bee3-525ecc01cdcf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(8.330077897540338%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Courtesy of Balenciaga

[{"selector":"#anim-2af36ddb-1ae1-4dc4-b7f3-ddb940fccf1b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f443324-b762-42c9-8bc7-537dccf9b4b6","keyframes":{"transform":["translate3d(0px, -561.3984%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45898c42-9a6a-42e8-acdc-65c7d0c23e50 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-25.39062482933859%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A marca de luxo Balenciaga lançou uma nova campanha promovendo uma série de tênis desbotados com um preço que causou indignação Courtesy of Balenciaga

[{"selector":"#anim-3caad9a5-e82d-46eb-8934-b3d757d26120","keyframes":{"transform":["translate3d(100.25907%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1044,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-7cbb7043-0b2d-410f-a74f-8d236ceec6d3","keyframes":[{"transform":"rotateZ(180deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1200,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-25fb29d8-22ef-4f78-8e60-81b1a84b9505 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(17.857142996458293%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] As imagens, que mostram um par de tênis severamente esfarrapados e desgastados, tornaram-se virais logo após o lançamento Giphy

Embora tenham levantado polêmica, as imagens são - na verdade - versões exageradas e de edição limitada dos tênis que a Balenciaga está vendendo

[{"selector":"#anim-a00084e7-65f7-426e-b24a-2abbe7b508bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2e7463e-d8a4-4665-a153-7073e3a29a0a","keyframes":{"transform":["translate3d(0px, 381.69941%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d5b9ac3-8b77-4ad4-aadb-20d9451292be [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(19.5312498293386%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Courtesy of Balenciaga

[{"selector":"#anim-6f408c29-d89f-43e7-93d4-a29d8017b832","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b365a137-23da-4b45-b517-50f6d78c8d0d","keyframes":{"transform":["translate3d(100.28169%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3aefe3d2-3f34-40cd-a840-95f3a33320e9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] De acordo com a marca, apenas 100 pares dos tênis “extradestruídos” estarão disponíveis para compra, por US$ 1.850 Giphy

[{"selector":"#anim-980de060-c045-4c55-b80f-dc644255a578","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4d922cc-6828-4541-a112-4523f20de3b4","keyframes":{"transform":["translate3d(104.26065%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88e2d5ef-54d9-4a89-926b-1d5ba10a2b2d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Enquanto isso, a edição não limitada e as versões menos grosseiras estão sendo vendidas no site da Balenciaga por US$ 495 ou US$ 625, dependendo do estilo Courtesy of Balenciaga

[{"selector":"#anim-8253e9fd-a6d5-491a-94d6-8be481163a49","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e254a004-fe50-4eb6-a4b4-79700e5d75c3","keyframes":{"transform":["translate3d(-102.52809%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1ad9b2e-ea19-4d7f-8364-805ab602b1f4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ec19d63-4e70-41bb-abfd-cc4cc239349f","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-789c83b7-ac61-4c2d-8e49-89d0fbb30030","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bf80c23-faba-40de-9e81-5e6fea813384","keyframes":{"transform":["translate3d(-18299.88258%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15f50c6f-403b-41ed-a999-b18bd2e39477 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Em um comunicado à imprensa, a marca disse que as fotos da campanha mostram os sapatos “extremamente gastos” para representar um retrato de natureza morta, sugerindo que o tênis seja usado por toda a vida Giphy

Uma reflexão especialmente relevante em meio a crescentes conversas sobre a indústria da fast fashion e o impacto do consumo excessivo no planeta

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[{"selector":"#anim-d863ba4a-795b-454a-9a7e-607b8f1753bc","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-388ca62f-6595-40de-b356-49af1b4a092c","keyframes":{"transform":["translate3d(-103.3033%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ee47242-2e6d-4687-b3db-cf1dff8b6302","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7cbe923-c1a6-47ca-8fa9-45aaba604fef","keyframes":{"transform":["translate3d(-98.89808%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-decbeb15-62e1-49a6-90ba-b65747eb58fe","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af8ce089-818e-47fb-b3dd-1b355cb30c6a","keyframes":{"transform":["translate3d(-18249.88464%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d07960ca-57b2-4e00-bcda-dfbfb6c9ddde [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-10.937499829338583%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O júri parece estar em dúvida se esta última jogada de marketing é digna de elogios ou de falta de senso de ridículo. De qualquer forma, a Balenciaga mais uma vez esteve no foco dos holofotes Pexels/lawlesscapture

CALÇADO DESTRUÍDO