Influenciadoras virtuais viram febre na Coreia do Sul

NÃO HUMANAS

[{"selector":"#anim-a723dbcd-b864-4f68-9f4d-7f010ea9d4e7","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca49e071-547d-4e5c-a74d-065e0d08af52","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a58eb29-df17-468d-a9fc-35eccc55ac1e","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5ec6c3a-78fc-480b-a16a-897febc0a44e","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7781ccd-6fa2-4fcf-afc5-b36e42c0adf8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-16.662176501013615%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Instagram/@rozy.gram Rozy é uma influenciadora virtual sul-coreana que tem mais de 130 mil seguidores no Instagram

[{"selector":"#anim-b97e1e83-80d7-47f6-9063-fe4db01c1b61","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0fa423ad-8567-4822-b1a6-605d5529855f","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a58723f-01e7-49a7-a063-48013945048b","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08fbfa2c-9db6-422e-8850-af652d212d99","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c402616-b32a-4a81-beaa-9fecf353c232 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.278017111649923%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Criada pela Sidus Studio X, a personagem é uma mistura de pessoa, inteligência artificial e robô que atravessa o mundo real e virtual Instagram/@rozy.gram

[{"selector":"#anim-144a83cf-6107-43c8-9ab4-1789da8eb091","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb8f0703-5b4d-4662-9c18-60cf5b9f91fd","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e22c0f98-978b-435a-8586-0ed70c22dae2","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f5cac3c-a282-431b-aeee-b59d230c69dd","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85773768-42b4-4818-9b0e-389bff393ac6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Desde seu lançamento em 2020, Rozy conseguiu acordos e patrocínios de marcas, desfilou em passarelas virtuais e até lançou duas músicas Instagram/@rozy.gram

[{"selector":"#anim-e5ecee27-7846-4fc2-ae24-37be08bf1ac2","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59dfaa16-868d-4093-a3bb-b7ea26b02967","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b8b8db96-3920-492f-9860-08fb3418e153","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ac5c674-c268-4425-a3c7-f0bd8f9c9375","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fbd5845-de53-40e4-a7fb-8e7d5666bf69 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-10.341726378060171%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] “Este ano, esperamos alcançar facilmente mais de dois bilhões de wons coreanos (cerca de R$ 7,9 milhões) apenas com Rozy”, disse Baik Seung-yup, CEO do Sidus Studio X Instagram/@rozy.gram

[{"selector":"#anim-b2317c4e-83af-4f90-8dcc-e726f368c7e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50aa7d39-d61b-48aa-8b2d-d40b8aee718e","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6fa30ace-dcf6-4fde-a16c-892b9a1f9ecb","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d0da729-939e-4c07-afb3-d0af40d99e01","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff80e2c9-a2e0-4939-ae7d-b06d90bc68f3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.888534818792124%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Rozy não está sozinha: a marca de varejo sul-coreana Lotte Home Shopping criou sua influenciadora virtual – Lucy, que tem 78 mil seguidores no Instagram Instagram/@here.me.lucy

[{"selector":"#anim-37161495-08ce-4498-b1b1-79bef2ec9fdc","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d7cad2f-cd63-4f6a-98b8-2e44a875ac88","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89279df3-c43d-407b-af9c-14c29d795930","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ace8155d-3c52-4e44-925e-351e1a454798","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-addc93ae-bb94-41ff-a70f-ffa216b4b55a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.7763568394002505e-14%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Entre os influenciadores virtuais mais famosos do mundo estão Lil Miquela, Lu do Magalu (foto) e FNMeka Instagram/@magazineluiza

[{"selector":"#anim-825ff31c-e094-4b73-9af8-6b99244b8b89","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a069224-3301-4ba1-919f-c7c0f9da2655","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f91082ae-74b0-40af-b0a8-b4377d65e5a1","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f228903-8830-4867-92ef-50c67c835e9e","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2fab8c28-0343-4749-aa43-008f6cd2954a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(29.687499573346482%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A indústria de “humanos virtuais” está crescendo, trazendo uma nova economia na qual os influenciadores do futuro não envelhecem, são livres de polêmicas e digitalmente perfeitos Instagram/@lilmiquela

[{"selector":"#anim-2bead2b0-6af6-456f-adff-0b68d3f06544","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed8e983a-d6cc-4497-a7cd-5c1a44de0f09","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d21d549-b3de-43b9-8977-e7bb751813b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45771b72-7936-448a-be1b-28ec5d9b2a1c","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58a3c8c4-2d39-4b59-abf1-15f8ccee3f3b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-25%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Os personagens estão em alta demanda porque ajudam as marcas a alcançar consumidores mais jovens Instagram/@fnmeka

[{"selector":"#anim-1939261c-2b91-4ae5-be42-0fac30340b8e","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97c51621-ff40-45f2-9736-9d5bec3dce29","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a3eeb4c-9f65-4b0c-af6c-81fd0f3ea125","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b92493d-cbdf-4bf2-b12b-a0583baf4e75","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2f9132a-fb60-4ed1-b752-c8e417ca09f0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-16.22340374696601%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] No entanto, especialistas alertam que os personagens podem alimentar padrões de beleza inatingíveis Instagram/@rozy.gram

[{"selector":"#anim-87a8b20f-dcb7-42de-ab6e-b59a004ff23d","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-afb7e314-6bbd-4990-910e-72aecb516c7b","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1dcd7711-f5bd-46fa-9540-5fe641271406","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a18f4dc-a8ce-41ec-886a-ee5206104f12","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-585790f0-382f-483e-821d-c8367d6fc17e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Ainda há debate sobre a ética do marketing de produtos e o risco de apropriação cultural Instagram/@lilmiquela

NÃO HUMANAS

Influenciadoras virtuais viram febre na Coreia do Sul

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