Marcas de influencers crescem e grandes companhias se reinventam

PRODUTOS DE BELEZA

[{"selector":"#anim-961f3a49-b5e8-4b2d-a4e9-2838bbd16e1f","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab6acd2b-ed42-4ab8-8fec-d9d967942cfe","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48acd261-8319-44eb-9867-24885e9b1341","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1cbc258-9f38-4b81-a7ab-d6c3f498abae","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89d74477-5b27-4a87-8834-77dca30ed82d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(13.578372578281106%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Cada vez mais marcas de cosméticos que levam o nome e fundação de celebridades estão ganhando espaço nos meios digitais e, consequentemente, explodindo em vendas Instagram/@gebeauty

[{"selector":"#anim-1ebe09b3-9e20-4bf5-a24b-a6362b9b07ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79e05d3b-e2dc-45df-a513-643e96f44bf5","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43f924c3-3a5f-438c-9656-41e1fcf5b1a5","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f930fe2-f5b2-4d0f-a575-28428bebb674","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09f32f60-14ec-49b4-b006-4c2bf073be68 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-21.914702102498076%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Segundo a revista Forbes, a Fenty Beauty da cantora pop Rihanna é responsável pela maior parte da fortuna da celebridade, que está estimada em US$ 1,7 bilhões Instagram/@badgalriri

[{"selector":"#anim-1d85dfbc-bc25-4383-b1b0-db87a5770e80","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07608c51-012b-4466-ba09-1e77a281c4ff","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-476e64c8-4daa-4311-b4b4-84d63e802c9c","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cf85d71-837e-4c83-8a61-503a3acce958","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d9b0cbe-7dd0-45d3-9ea4-336d69f1be21 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.419180834219407%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] São 1,4 bilhões provenientes da empresa de cosméticos, lançada em 2017 Instagram/@fentybeauty

[{"selector":"#anim-c0596dca-a4f3-440e-9222-ace2455bfe97","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19c2ede6-b6f9-4274-9776-c3a5bc628cc4","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a377ec1-c4c2-42b5-8878-2b75c84a14b2","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-208c94a7-d60d-45d5-9e8f-4e0c6918f8ec","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da89faf4-910a-4509-ba3e-ed9f87cd2f6c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(18.68265062805848%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] No Brasil, marcas como as das influencers Bianca Andrade (Boca Rosa Beauty), Camila Coutinho (GE Beauty) e Yasmin Brunet (Yasmin Beauty) têm ganhado cada vez mais espaço Instagram/@yasminbeauty

[{"selector":"#anim-b7834c5f-ebc7-4fec-b9a2-4a1ea59ecc51","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db798eb3-5b53-4d62-9016-75c92d4904b9","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a63a9f4-682a-4e3e-874b-1b08c3b895d6","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb95ec7c-03a7-46c5-ba3c-ed98f9aaddec","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cef614a8-7dbc-4a3c-af50-a64d82e5d011 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(10.95504670894737%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A Haskell Cosméticos, que está no mercado desde 2000, hoje tem a apresentadora Eliana como um dos principais nomes Instagram/@haskelloficial

[{"selector":"#anim-3657dd00-47cc-4f73-82b6-404a47913686","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-989c4ef2-1e8d-4f72-aa67-f159805e53fb","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce3d59a6-2e20-4d64-abac-dfa8a7e9adca","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d17f1a9-797f-4719-800c-3c418a814f92","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85f3ce1b-0a00-4724-be2a-77938cba47ef [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(13.781208715836819%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Outro exemplo de marcas que utilizam celebridades é a Océane. No mercado desde 2008, foi uma das pioneiras em apostar no digital e na comunicação com blogueiras Instagram/@oceane

[{"selector":"#anim-9fd7470e-2b74-4650-b59d-7b85bc9be5e5","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e97bfcec-791c-4902-b6c5-ee9a3eeade39","keyframes":{"transform":["translate3d(-85.14851%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79eb639b-05e2-41e5-a7ef-44a6e959ab2e","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-507173b3-dc86-428f-b75b-d5dd7ac369c0","keyframes":{"transform":["translate3d(-117.97753%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d0c2dc6-c62d-49af-8108-90ffee6a7158 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-20.70312475510333%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Ainda é possível citar marcas como Avon, OBoticário, L’Oréal, MAC, Mary Kay, e tantas outras que estão consolidadas no mercado e se mantêm com a chegada dos influencers Instagram/@maccosmeticsbrasil

PRODUTOS DE BELEZA

Marcas de cosméticos de influencers crescem e grandes companhias se reinventam

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