O preto ‘mais escuro’: como a cor gerou uma rivalidade artística que dura anos

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[{"selector":"#anim-f7e2265f-1a49-4c26-a58f-78a2576d6bd1","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac99783d-8598-49c0-ba01-d96394b0580d","keyframes":{"transform":["translate3d(-119.20001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa81ece0-9716-4a02-9643-e818d923611d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(8.506165598746279%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"fill":"both"}] Em 2016, o escultor Anish Kapoor comprou os direitos artísticos do Vantablack, um material descrito como “a substância mais escura feita pelo homem” Instagram/@dirty_corner

[{"selector":"#anim-ed99ff1c-aa09-48b3-8fba-1c745d9ad1e0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-5.426963205612799%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"fill":"both"}] [{"selector":"#anim-15d527d4-4d8c-4c62-9771-464291a352a0","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f31ecc5f-3458-4bbf-9565-0100110e46af","keyframes":{"transform":["translate3d(-119.20001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Instagram/@culturehustle Mas a licença exclusiva gerou rivalidade com Stuart Semple, um artista britânico que desde então se propôs a “liberar” as cores de propriedade privada

[{"selector":"#anim-6876d9d8-93d4-4c95-8f89-b8fdab8cc48a","keyframes":{"transform":["translate3d(0px, -138.08432%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e45f718c-58ca-49ce-8e01-2c205a047dae","keyframes":{"transform":["translate3d(0px, -164.74748%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c856f67-153a-4f77-8588-9fd7e243af05 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.834078191016198%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"fill":"both"}] Divulgação Seu estúdio lançou o Blink, apresentado como a “tinta preta mais preta” e custa apenas US$ 16 (R$ 86) para competir com Vantablack

[{"selector":"#anim-c87bc2c0-ea85-4f7e-b409-7a28c79de5c5","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1000,"fill":"forwards"}] [{"selector":"#anim-909d4cce-8792-452b-8038-90eabe5576fd","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1000,"fill":"forwards"}] [{"selector":"#anim-781a259b-76d8-4f41-be73-0e0ddb3c3728 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"fill":"both"}] Instagram/@culturehustle A tinta acrílica “BLACK 3.0” não é tecnicamente mais escura, mas o efeito é o mesmo: objetos cobertos parecem planos a olho nu

[{"selector":"#anim-d49e852a-d18a-474a-a7ba-3a19ae9365a2","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82ef7ab7-9ad3-4f7d-b051-f7ca6b16f8f8","keyframes":{"transform":["translate3d(-116.25442%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf07dc74-638d-4a1c-94fb-1cef869d3243 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(5.697180018870593%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"fill":"both"}] Semple, que cresceu fazendo seus próprios pastéis a óleo porque não podia pagar os preços das lojas de arte, disse que o controle de determinada cor é “triste” Instagram/@culturehustle

[{"selector":"#anim-15fdfe35-1028-457e-bb0f-026d056e71dd","keyframes":{"transform":["translate3d(0px, -144.1778%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ce211c4-99f1-4c30-ab08-b25363872b1d","keyframes":{"transform":["translate3d(0px, -180.93435%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c502158b-2171-4f78-88f1-149003d29a4c [data-leaf-element=\"true\"]","keyframes":{"transform":["scale(4)","scale(1)"]},"delay":0,"duration":1000,"fill":"forwards"}] Instagram/@culturehustle O estúdio de Semple, Culture Hustle, vende materiais com o pigmento que afirma ser o “brilho mais brilhante”

[{"selector":"#anim-08cd0fb0-62d8-41e4-bbcf-da602d7149aa","keyframes":{"transform":["translate3d(-116.96751%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b216a3c-8384-44be-b300-e6b47c41b4bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05759bf1-2099-44e9-9c00-9252d0279e0c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-93aaaf24-eb2b-4e9b-bd94-f90c37e262c4","keyframes":{"transform":["translate3d(-130.4721%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-649d4f74-68e4-466c-af34-6a120b892812","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b1fa301-32db-4cee-845a-28abcb686890","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-bbcd9c82-e708-4a08-b129-13510ca474e1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"fill":"both"}] Divulgação Um dos seus produtos mais conhecidos é a tinta em pó apelidada de “rosa mais rosa do mundo”, que vinha com aviso proibindo Kapoor de comprá-la

[{"selector":"#anim-ff0c8840-ca41-4a59-b88e-c22b3db7035e","keyframes":{"transform":["translate3d(-121.33334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-51c3d0af-8b3e-483f-b2d3-7aea408a818f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f5e7363-8748-45be-bc81-e940338dcfb0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-61ddc14b-dc32-439e-885d-791d6e998843","keyframes":{"transform":["translate3d(-137.69634%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99fe6218-19cb-4798-9b75-4294212856da","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f352d54-294a-4591-a01a-15cc3412cce0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-42fcbfce-de74-49e9-990d-5a4384400d23 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(43.74999965867719%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"fill":"both"}] A equipe do estúdio consiste em dois cientistas de cores, bem como centenas de artistas que usam os produtos e oferecem feedback Instagram/@culturehustle

[{"selector":"#anim-7ebea7ff-196e-4f02-8ce2-21a80e6063cf","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-b8d73817-720e-478a-9a3d-1ee93005d5c9","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-004c98cc-7082-4867-82dc-b528dbd6da37 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-35.7483183705193%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"fill":"both"}] Além dos novos produtos, também revisam e aprimoram fórmulas antigas para torná-las ainda mais vivas Instagram/@culturehustle

[{"selector":"#anim-2808a947-e57b-4a84-97d2-71dbb9b52bfd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(27.641858416963245%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"fill":"both"}] Leia mais no site da CNN Brasil Instagram/@culturehustle