Base em bastão: praticidade do formato conquista marcas e consumidores

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[{"selector":"#anim-3f8d6023-1acb-42f3-b310-aa658dbd31d5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c47bd15e-80b8-4877-9f7f-c3613db974e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ba17bf7-b322-4766-bc65-518018b6a46c","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3091f687-2ebf-4de5-abd5-c25708c9d01d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d66831e6-43f3-400d-ba5f-83add223d42b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Instagram/Boca Rosa O formato de base em stick tem dominado as discussões sobre maquiagem no Brasil, dentro e fora das redes sociais

[{"selector":"#anim-8bd48eff-379c-4865-acc1-7f2f91347315","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6af0196f-26b0-4f13-9e06-e1ef5b538e02","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f62126c4-ccbf-4bfa-83c4-c3720ab6eefd","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-840d279a-a7c0-4240-a7f6-97f2c85106bb","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-61581dc9-6a43-4194-a601-eeff6d10778c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(15.714251361486912%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] O item, que não é novidade, vem ganhando força no mercado e virou o centro das atenções com o lançamento da Boca Rosa , a empresa de maquiagem independente da influenciadora Bianca Andrade Instagram/Bianca

[{"selector":"#anim-17626036-e7ea-40d0-877a-842dcb0a66b7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b15c114-71c6-4f69-ad2c-30cfb7069e57","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-091b9ac5-5680-4ef5-843a-ec1039aa9cda","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8abeeca4-e644-4e60-83ec-623286995d6f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3909611a-f121-42e8-bc5f-cbac14ea30b2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(22.548721739563977%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Para o pontapé inicial da marca, a carioca escolheu apostar na base em bastão e entregar 50 tons ancorada em duas promessas: praticidade e representatividade Instagram/Bianca

[{"selector":"#anim-63954679-0b88-4cb1-9d4a-aaef40da42b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71027dab-4ced-4573-b931-f429a8f0c486","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72856875-b66f-4058-b849-d5eadf3fb4bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a0e18e06-ecc3-4cd0-8d3a-765b132e6f92","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-468ef6e9-951a-4ec9-a45b-2cb10f98e4b0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] O lançamento foi suspenso após a marca receber críticas relacionadas à qualidade do produto. Apesar disso, o formato em bastão não saiu do debate público Instagram/Boca Rosa

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[{"selector":"#anim-cc4943dd-6149-4e72-93ea-6dbbefba0acc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0fa4512-175a-4de0-95ec-b143ab673767","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdd4047a-afcb-4dc0-a4d5-9ceadc627158","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-579265bb-cbd9-4506-8428-145e45b4421e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c3c8f8c6-6970-4214-a37b-9debbfe3ed26 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(22.58522710206587%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Instagram/Catharine Hill “A praticidade de transporte, a facilidade na aplicação do produto e a versatilidade de uso são altamente valorizadas pelos consumidores modernos”, cita Julia Benedetti, diretora da Catharine Hill

[{"selector":"#anim-a70c2d1f-72b9-4753-97e5-62e4817c6853","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2dabd17-a9d0-4e7e-b544-dd75be8d9e8e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5521aa7-9376-4230-9f4d-e14360cc2b90","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d2e8cd32-fcc6-4b85-97d6-0bd44b87c51a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-df96a974-615b-44fa-8739-c9d4568bd534 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(3.733766262895813%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Ela explica que a base da marca foi pensada para priorizar a cobertura e o acabamento na pele. O produto ainda pode ser usado como corretivo, contorno e iluminador Instagram/Catharine Hill

CNNBRASIL.COM.BR

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