"Bebê Reborn" é marca registrada? Entenda se é possível usar o termo

[{"selector":"#anim-a476a1e4-f645-4d07-9110-fd610c47cac9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de99dec6-3f9d-4dff-98d1-6c2c2f135aa8","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-50eab364-7340-429c-a682-f227aeb802e6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-65492de7-e045-4976-9b5f-7af935ec8e15","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Instagram/Sara Gomes

[{"selector":"#anim-56758cf7-bc3e-4e06-a54e-49912a3b296e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42e363a8-e4f7-4434-b423-2aadbb68f65a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b5bbc12e-3235-4f02-8bda-834f1d369ce0","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-cd661253-a08f-4e90-bdb9-6b9c5dceaf31","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Nas últimas semanas, a expressão "bebê reborn" invadiu as redes sociais e se tornou um dos assuntos mais pesquisados na internet Instagram/Sara Gomes

[{"selector":"#anim-bb1789e7-b0e1-4af8-b510-657a8118b720","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a171bd26-6a91-4d7d-85b7-743c596a13d7","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b6347a5a-783c-4e5f-8cfc-3c9921301f47","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f91881d0-0860-49b1-ba74-2a63586bfea5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Mas, afinal, alguém é dono do termo ? Usar esse nome pode representar algum risco jurídico? Instagram/Sara Gomes

[{"selector":"#anim-07bd217a-ab50-4cca-8388-7b74b90bfd63","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48e31a3a-efc1-4311-a9a1-7983e751f503","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-338b6031-5cbc-42fc-b5d5-b5cb6487e3e7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1b7e5619-d60f-4987-b231-4c7f1936d80c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Segundo dados coletados pela CNN na plataforma Google Trends, o interesse pelas bonecas hiper-realistas atingiu picos no último ano Instagram/Sara Gomes

[{"selector":"#anim-dcab8a5f-63f2-4f99-b10c-54f3dacfd8b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bfabf8c9-865d-46cf-8142-17c928c6c04d","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-261a0dcd-6fb8-4fce-b699-15d8eab3b322","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-83a780d5-90d9-4ca4-adb2-9c61782173bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O produto se consolida cada vez mais como um fenômeno cultural e emocional Instagram/Sara Gomes

[{"selector":"#anim-5a2b995c-fc95-4249-9b83-3dcb401d3146","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b682f2f6-fce1-43f7-a34b-1b2ae32859c7","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d3663812-0374-4212-b55b-64d498e77df5","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1378bede-b6c8-4fa2-8b42-64f4f06449b0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Segundo dados do INPI, o Instituto Nacional da Propriedade Industrial, que concede o registro das marcas e patentes no Brasil, há pelo menos 16 pedidos de registro do termo Instagram/Sara Gomes

[{"selector":"#anim-7b3e85ab-e7bd-4c2f-b730-be70fbe87a87","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-909ef6da-c2a1-4fb3-9ea1-f292c9b747dc","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5dbee341-a03d-49b0-ab74-9f6bc317549a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d081125c-9f76-4d74-ba73-f34926c410ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Desses, 3 foram deferidos, 6 estão em análise e 7 foram arquivados ou indeferidos – inclusive um pedido de registro da marca “ Maternidade Bebê Reborn” Instagram/Sara Gomes

[{"selector":"#anim-3b34271a-6e69-4e4a-9957-44b0a9d99be4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7c2310e-24d6-4c19-b1a8-9ce4a381506d","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c8688874-d1d2-4844-af2e-f832ac86d570","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e13f63ca-f409-4c5d-a492-66aa21a22fbc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] “ Uma empresa tentou registrar a marca ‘bebê reborn’ em 2020, mas não conseguiu. O INPI negou o pedido, alegando que a expressão era muito genérica e, por isso, não era registrável ”, explica Leonardo Almeida, sócio da Avance Propriedade Intelectual Instagram/Sara Gomes

[{"selector":"#anim-b3399f0c-6d5c-46f3-bc79-4918414cdde7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b26e8f3-ef49-43cb-9269-375da67c1315","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-393739f6-3268-41c0-8a6f-bb5c547b18f7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-706ea218-d04d-4331-8949-d57bbccdc9d1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O especialista ainda explica que, para uma empresa usar uma marca de forma exclusiva, ela deve fazer o registro dela no INPI Instagram/Sara Gomes

[{"selector":"#anim-a5aaf3f7-586b-4059-af0e-e2fc1abe14f8","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d0c815b-1f45-4e0e-a90e-caa2355590cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-76b1388a-ce11-498b-9c83-27ae8f4c04a6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-fbf9bb5d-b5e2-4e49-884a-390e1c7a1e81","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Por ser considerado genérico, “bebê reborn” não pode ser registrado sozinho , o que torna o seu uso livre por parte de empresas, empreendedores ou criadores de conteúdo Instagram/Sara Gomes

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[{"selector":"#anim-b9699e50-9cd2-4506-8194-4306c8a714df","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66f24795-94e7-4f12-baa1-3c81bbe9d1e5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f7ef39b-d20f-4050-898f-bdaf544663de","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-350bdd48-6d82-4c18-86db-ad12c7ecbe72","keyframes":{"transform":["translate3d(0px, 1483.57597%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5ff4cb0-f4d4-439b-8f6e-790a0bc4534f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9bd44be2-9af9-40ce-8592-85055fa633a7","keyframes":{"transform":["translate3d(-117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-735909e9-085c-4bbd-a643-908b3ecdf34f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-213be44e-c12b-4c05-b06e-9d641c5f8876","keyframes":{"transform":["translate3d(0px, 870.06218%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Instagram/Sara Gomes leia mais em