Como os tênis “sportstyle” conquistaram o mercado de revenda

SEGMENTO EM ASCENSÃO

Como os tênis “sportstyle” conquistaram o mercado de revenda Crédito/Florent Mechain :

[{"selector":"#anim-4f318530-35d5-4317-831e-e4d3d3edfb67","keyframes":{"transform":["translate3d(-123.51191%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-305f9ca5-e1d2-469f-9082-7d46efabe81c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d279d9e3-517e-4b3d-a15c-08d7e1531793","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] O mercado de revenda de tênis é uma fera em rápida evolução Mathias Boeckel/Pixabay

[{"selector":"#anim-9d4d20c8-10f4-470b-a9b8-28f58d840e0b","keyframes":{"transform":["translate3d(-122.02797%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3e8bb14-4c5e-4b14-97d7-37b1d5a5d66e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37162479-0bb8-4f67-8927-3af2fa64421c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e2ea6620-f436-4efd-9b39-6c283c527659 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(41.65039047374976%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Durante anos, os onipresentes Dunks, da Nike, eram adquiridos assim que eram lançados, muitas vezes para serem vendidos no mercado secundário pelo dobro do preço Foto/Wikimediacommons

[{"selector":"#anim-c4388f5b-f170-43dd-95f9-915d4a0d83ac","keyframes":[{"offset":0,"transform":"translate3d(0, -438.45648%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -123.29396217600001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -41.916439488%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -15.740587632%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -6.839921088%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] [{"selector":"#anim-313d4a1e-2f26-4c97-8c62-083fa7adda8d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(6.757943674750479%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Hoje, os calçados “sportstyle” – adaptações modernas de tênis para trilha, corrida ou caminhada – tornaram-se a categoria mais recente a atingir preços exorbitantes no mercado de revenda Izf/Istock

[{"selector":"#anim-82f7d3b7-a763-4a99-abfc-d88aabf50388","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7cbcad31-bed1-4ecd-8a93-51ed688d3d51","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c8cee37b-e8e4-4482-8ff6-6132f4a7d046 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.52516082137549%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Uma rápida olhada em qualquer site de revenda dirá que esse estilo de calçado é o que está gerando entusiasmo entre os fãs de tênis BrianAJackson/Istock

[{"selector":"#anim-8f87c605-4700-4baf-a351-0e05c9f1c6be","keyframes":[{"offset":0,"transform":"translate3d(0, -439.05527%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -123.462341924%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -41.973683812000004%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -15.762084193000002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -6.849262212%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] [{"selector":"#anim-8c351b96-7c4f-403f-9617-1c4fbc853381 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Na plataforma de revenda StockX, com sede nos EUA, as três marcas que registraram maior crescimento em vendas neste ano são a On, a Asics e Salomon Katie Bordner/Flickr

[{"selector":"#anim-0641c8d7-039d-4b62-b751-099ece18baac","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc11b754-2aac-42a5-961a-3bb19777c0d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f62e7821-5e4f-4720-bdfa-f507daa46f84","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-25e128aa-554e-43f1-9ed8-1863495d0437 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-47.72518352256521%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] As três empresas possuem foco no segmento "sportstyle" e oferecem produtos com ênfase na performance esportiva FWeldon Kennedy/Wikimediacommons

SEGMENTO EM ASCENSÃO

Leia mais no site da CNN Brasil