De Hailey Bieber a Bruna Marquezine: os produtos de K-beauty das famosas

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[{"selector":"#anim-77e728f9-e4fd-4d21-b837-e26e87b2c5a3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-41.650202094545605%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d3e71617-f0df-43df-a5a0-e25b67d0dbd9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86d639d2-9027-422d-a3cc-2c87de86ea6a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fa2b972f-c934-4a72-9a74-158c2c757e1b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ae6e2d86-9cd6-4f61-8598-98be5009c2d5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Parte desse grande avanço pode ser vista em perfis de grandes celebridades entusiastas de beauté. Quando nomes como Hailey Bieber, 29, Selena Gomez, 34, Bruna Marquezine, 31, Kendall Jenner, 30, e Georgina Rodriguez, 32, surgem usando um produto, elas reduzem a distância entre marcas ainda pouco conhecidas Reprodução/Redes sociais

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[{"selector":"#anim-480cda2a-43f4-40a4-9a07-5ab6fab85364 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-22.941529076251115%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f28aa160-eca2-48f3-902d-1027bf72c955","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7270c7ce-b6cc-4473-bea1-eb4c0b7b1fa1","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-50042c6b-fff1-4c0d-a8da-08fd7c191ba0","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-974d220a-4fad-464b-b9a9-b6535df5d703","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O marketing de influência também mudou sua função. Uma ação isolada pode gerar alcance; para transformar novidade em marca, a conversa precisa se repetir em diferentes perfis, formatos e momentos Pırıl Şahin/Pexels

[{"selector":"#anim-34c997c8-309d-49ad-b47a-3e7c525cd6a2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-46.609758148650414%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6c3d962b-a7bd-4168-973d-1ebc34b4facd","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a2ee4a9-2166-41d8-af88-3f0093c1f4a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2396ef83-80a3-4c7f-b6e7-dca30187bfea","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-66da7c48-64db-4e65-8b46-f4f6ea908db9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Alcance, no entanto, não garante a permanência. A entrada do produto na rotina depende da experiência de uso e de uma proposta que o consumidor entenda com facilidade RDNE Stock project/Pexels

[{"selector":"#anim-b12f9fa0-bd64-4bd0-a4cf-3f8e41aff4af [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.895752579280717%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-33c971bf-7945-4787-8a2b-7eb3709fa9ec","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92c01709-48c1-43af-b05a-a62b48644cc3","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8ee69439-f492-47d1-87b9-19c50efb94ea","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5ba4c7ed-01f5-451a-83fe-0b84c8293a5d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Hailey Bieber A máscara de hidrogel reúne PDRN derivado de salmão e colágeno de baixo peso molecular; segundo a fabricante, a fórmula ajuda a manter a barreira de hidratação e a melhorar a aparência da textura e do tom da pele. Reprodução/Instagram

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[{"selector":"#anim-85459434-1fa1-432a-ae63-80b5a8554a70 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-20.493340917739324%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2317af8d-2065-4a64-bf07-858bc5dce396","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-553bfb53-9689-4ad2-84e3-e0d7f396121c","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c7e83d50-6a2a-42f1-8eb3-067c870627da","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-23bc986c-999e-43b6-a913-c9833ffe66d0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Kendall Jenner A modelo apareceu usando o Medicube PDRN Pink Peptide Serum, sérum que combina PDRN e peptídeos. A marca o apresenta como um produto voltado à luminosidade, à uniformidade do tom e à aparência da elasticidade da pele Reprodução/Instagram

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