Jelly Firkin: entenda polêmica com bolsa viral do TikTok

[{"selector":"#anim-867dabc7-7f13-4c69-a0b0-2420e680c6db","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3a762bf-ec17-4a19-8f77-0ab23dbbd910","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-965bae8b-557c-4e8d-8c2b-1a9b70199342","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a76c1047-f8e4-4560-9d76-9500bea9fd45","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Reprodução/Pinterest

[{"selector":"#anim-38b28977-6455-4045-aec8-e97bf8eda654 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 5.555366847826086%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-96c86cf8-74e0-4e80-9794-b7235b8c2a50","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ec893b9-c4d7-4dea-8738-d0099d6db5db","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7887bf8d-2140-4c97-9147-f0a66181e2e7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a740ef7b-bd5d-4f16-ae55-cc0a8f557308","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Se você navegou pelas redes sociais, as chances de ter cruzado com uma bolsa colorida, estruturada e transparente são altíssimas. Batizada de Jelly Firkin, o acessório se consagrou como a nova obsessão das fashionistas que produzem conteúdos no TikTok Reprodução/Pinterest

[{"selector":"#anim-d0e5bf62-af3b-4424-ba05-b0e609c6ce09 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-27.169138819721145%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6f665ba1-12c9-4b77-bff9-6b61e69a584b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-472f3881-dbff-4e60-b497-3e840aba5e2c","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cee651d1-60ab-4e12-be93-c022698f7c1a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8f59ae3a-8576-4acc-88f8-76534cb6294a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A peça pegou o público de surpresa justamente por transformar o maior e mais inacessível símbolo do luxo tradicional, ou seja, a lendária bolsa Birkin, da Hermès, em um item com estética mais "cool", despretensioso e feito de plástico PVC ou borracha Reprodução/Pinterest

[{"selector":"#anim-422b501c-830c-4b6b-9d9b-39c65b5e9909 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, -12.916779363655534%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0b8d3ee4-af35-4ec9-98be-daf46f1e4e51","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de4b5f3e-b14c-4dc2-8271-65b922515f71","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a644b7bf-3ccf-4ef3-a48e-1a716d5d4dde","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f5e617bf-de43-4b80-80ca-8863a960dee9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O codinome bem-humorado une a textura maleável ("jelly") ao apelido irônico dado ao design copiado ("firkin"), criando um verdadeiro divisor de águas no comportamento de consumo da Geração Z Reprodução/Pinterest

[{"selector":"#anim-d8899bcf-17a8-4862-ac47-d49383d791e6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.657707077112685%, -6.38892662506211%) scale(0.8695652173913043)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-284cc285-8181-4280-8e39-0fb452e5bdd0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c370f15-9152-4511-9a7a-0b1498e21e86","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8a4d28f4-73f8-447b-a41d-cecbd5a3d3e5","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2ee28a26-93d1-413f-9436-241869b89370","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O estopim para a febre global teve início na Coreia do Sul, impulsionada por influenciadores e estrelas do K-pop, como Kya, integrante do grupo KiiiKiii, que apareceu com o modelo de plástico na divulgação do novo projeto da banda Reprodução/Redes sociais

[{"selector":"#anim-1c23c463-3f88-4152-ade2-5d06a5ac2d29 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.04155335874714%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d63c222b-d2b8-423a-a50f-351e7924f318","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd937c88-a22c-4532-adbb-fb17d9c9dbcf","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ca3c8dc1-5eac-4ade-9cd9-86e49a1a2711","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-212e0512-4d90-4353-b219-d6fb7f6d5efe","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Sendo uma peça essencialmente descartável, impulsionada pelo algoritmo das redes, a produção em massa da Jelly Firkin por e-commerces joga no mercado toneladas de plástico não biodegradável que podem levar séculos para se decompor Reprodução/Pinterest

[{"selector":"#anim-d2e9de48-9238-4160-be04-f9111b963088 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 4.891304347826096%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8fda4b44-fb47-43ee-9a0a-084e0464a8e0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-280d0a20-5541-4e91-91d5-56caa8a71a15","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9602dfe1-b0fa-45a3-bde9-f5d28670d50a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-fc90f3ca-e682-4e4d-a21a-b21836242bf0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O desafio da vez para quem adere à febre é fazer com que o acessório resista na prateleira muito além do tempo de vida útil do próximo trending topic Reprodução/Pinterest

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