Mais de 80% da Geração Z acredita que “memes” facilitam conexões

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[{"selector":"#anim-2ed56e78-6cb6-46a3-b07d-e6a569a24ba5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3328c4e3-7b1f-4a56-b7b1-6c4a1d919449","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-012ef66c-4241-4c4c-88a9-aa4eccc70846","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-48aa462a-63e7-4932-99bc-224ae9e5b063","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] marymarkevich/Freepik Um estudo elaborado com mais de 1.400 pessoas da Geração Z apontou que mais de 80% dos ditos “zoomers” acreditam que usar “memes” no cotidiano facilita as conexões com outras pessoas

[{"selector":"#anim-cd5f9552-1c90-4aca-84fa-6ea241efc7d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-648463ff-1c3b-46a4-8691-4c7608823167","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc70ea79-7572-485c-af9c-271d8a14fb77","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8efa8474-6c9a-452f-91fd-c64cf03a74ea","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] O estudo foi elaborado pelo InstitutoZ, uma iniciativa da Trope, consultoria de Geração Z, em coautoria com a empresa Saquinho Mídias Criativas Vlad Chețan/Pexels

[{"selector":"#anim-3fffbdf1-2b0b-4ded-ba70-26826c8e6638","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-728e5147-00b2-4ec1-8f7a-85d56578e9c2","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3791b967-d899-4d17-9b6c-b2aa6af3b985","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4fe0a232-69a5-4097-8116-439fde41aee2","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] “Meme” é uma expressão utilizada para se referir ao fenômeno de “viralização” de um vídeo, imagem, frase, entre outros, qualquer geralmente de teor cômico Yura Fresh/Unsplash

[{"selector":"#anim-8255685c-445a-4451-b7bd-3642cef8c1bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-caeb735f-3f7c-4886-83ea-eb892dc5bd29","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48ea6d2e-46fa-424e-9845-0621780b1077","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4d1dcced-6252-4ac1-8a6f-a5b0e8e87ecc","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Freepik Segundo a pesquisa, os memes não estariam presentes apenas nas redes sociais e interações virtuais, visto que 46% dos participantes disseram que os levam para seus convívios presenciais

[{"selector":"#anim-90c969b4-f199-4ece-9572-5117a5c07b26","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d2ba7bf-58e7-4be3-8f41-1c5792358a24","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b63727c5-5941-45ac-970c-3c725cc85301","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4e8eedbe-c680-4286-8f5d-3573ad1f463e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Freepik Outro dado apontou que mais de 50% da GenZ concorda que os memes contribuem para o senso de pertencimento em comunidades

[{"selector":"#anim-3dad5633-c795-4377-8247-57e33a68ca35","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ab79b9d-ba1d-4b12-a66e-9fa10f11ba46","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e25dac7-ded2-4669-b755-ff6afa059b8a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c3564e59-2065-49c9-9b56-e248569dab6e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Pixabay/Pexels O InstitutoZ também constatou que 35% da Geração Z considera o Instagram como a plataforma onde mais consomem memes, seguido pelo TikTok com 20%, YouTube com 18% e X (Twitter) com 14%

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