Por que o mercado de beleza brasileiro é destaque na América Latina

[{"selector":"#anim-06dead94-e6d3-4dac-a9f5-e6730500eb66","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd743481-6c02-4257-a4e2-f2c03cb62749","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-61120fc2-5595-47f2-8390-4fc1e664b463","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-549d2e62-1050-455d-a2c8-e721823defc2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Pırıl Şahin/Pexels

[{"selector":"#anim-53912c1e-fb4f-4f0b-bee9-36641cc061e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ed5e9bd-1f3c-4363-b399-c4c96c4bf323","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbe62882-e989-4d03-9ddf-182c92e94f4c","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6826bcfe-853a-428b-aa97-35fb2aff78cc","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a8c2f16a-d9e4-4fb6-859d-2109ded4cd9a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 15.921568229564548%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O Brasil é um dos principais mercados de beleza do mundo. No primeiro trimestre de 2026, as vendas de produtos de beleza premium cresceram 10% no país, acima da média global, que foi de cerca de 7% no mesmo período, segundo levantamento da empresa de consultoria Circana SHVETS production/Pexels

[{"selector":"#anim-201f9009-9fdb-4d23-a5da-5d7061f5d070","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f9753ae-10a8-4e37-aa19-237a5446a277","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e5b5aac-9e4f-4287-bf7f-32fdae5bf222","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-84b2c016-f2be-45ee-a0b6-c4c3b6d9c1fa","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-756fc584-df0e-40a4-b2a9-f778d56d1fda [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, -1.7045449877792058%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Para Carolina Carrasco , diretora de Branding e Comunicação da Quem Disse, Berenice? , um dos diferenciais do Brasil está na pluralidade de perfis de consumidores Ron Lach/Pexels

[{"selector":"#anim-f5a5eee9-68ac-4ee0-b987-277d3f207cbc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(16.282093477785413%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3a92fc49-1954-46e8-bb9d-6636be4dfdb8","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecb7c289-e53d-4b88-8703-8d0903f1b771","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d46eb16b-b2d0-4081-ba0d-d7d801b728e7","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cb801afa-6c05-4086-a007-1c343758bd58","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] "Existem muitos 'Brasis' dentro de um Brasil só. O público brasileiro é muito conectado com beleza e com autoexpressão. Isso faz com que o Brasil seja um dos mercados líderes de beleza e um mercado que navega muito bem em todas as categorias", afirma Kampus Production/Pexels

[{"selector":"#anim-0a85beda-12a2-4eaf-b194-ca5741fc56fd","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20ce164e-fb9a-4b73-b855-c272af6d9deb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83d1cdfc-06dd-424e-8a93-8ad268b9048b","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b04d1f5d-880e-4d63-9c15-990604d2b6d7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c9471673-9a77-4db4-aba9-f0aff151347a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.808090054423272%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Segundo a executiva, essa diversidade ainda influencia diretamente a forma como as marcas desenvolvem produtos e campanhas Alena Darmel/Pexels

[{"selector":"#anim-0c847c52-d35f-4ff1-9705-bff27cbe2513 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.80310595637573%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-084161ec-9afe-4315-8aac-af5e7d584c4f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97bbd43e-fcf5-40f7-8a9b-52ecbc95aabb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0ff6b50-743a-4278-9fda-a1715275745c","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b2210c25-a848-4ee4-8327-09f5214546e0","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Outro movimento que tem ganhado espaço é o lançamento de coleções inspiradas em franquias de entretenimento e personagens da cultura pop. Para as empresas, essas colaborações funcionam como uma forma de aproximar diferentes gerações DS Stories/Pexels

[{"selector":"#anim-a1a5aa72-4d4f-4672-af24-251cabb54210 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a921008a-45d0-4b15-9daa-b6b48c4ea0f3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b0ee96d-8380-470b-9fe9-0660c09d9aed","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5911d31a-0f55-4896-917d-29073907827a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5bb586f9-630f-48c3-848a-f5e889fcdbc6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Na avaliação da executiva, unir esse apelo emocional ao comportamento do consumidor brasileiro ajuda a explicar o sucesso de coleções inspiradas em grandes franquias www.kaboompics.com/Pexels

[{"selector":"#anim-96730ef0-ac28-40ec-8157-c52eb25bf5a0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1eeb9904-3530-4705-949c-cb30c0ea9fbb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70280af2-4df4-4816-a468-25b52be850d2","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-66761882-f0b0-43e9-97fa-cf27bc1cb5ef","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-172a08f5-e1b9-4cd4-8b0c-1ba4d90107d5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] "Capturamos esses potenciais para desenvolver produtos que façam sentido para a marca e para o consumidor" Ron Lach/Pexels

CNNBRASIL.COM.BR

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