Com redes sociais, jingle ganha novos usos, formatos e desafios autorais

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[{"selector":"#anim-49a66afb-2628-47a7-8e87-f654452ea226","keyframes":[{"offset":0,"transform":"translate3d(0, -1867.4071%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -525.1148765199999%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -178.52411876%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -67.03991489%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -29.131550759999996%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] [{"selector":"#anim-ef95a093-25be-43bb-9374-ddae431b91c5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-7.105427357601002e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Paul Esch-Laurent Unsplash

[{"selector":"#anim-3bae4cc6-f590-4117-9dea-31f07f774f1b","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a754ebfd-bfb6-40a8-be7c-3bbbc9763488","keyframes":{"transform":["translate3d(-81.13695%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d46ecc14-1550-4cda-85e0-36d156859b9c","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73abbb43-f07d-459a-a3ac-830c0c57c1e5","keyframes":{"transform":["translate3d(-113.48314%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7cdbd28-b4d6-4f0c-99f7-9d333713e9d4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-28.73749987097997%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Giphy Você pode não querer conversar sobre as eleições, mas escapar dos jingles em tempos de campanha é quase impossível

[{"selector":"#anim-6d1986b1-4d31-4aed-8f44-321c4abd4a1b","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b8f8dd0-44fd-44c0-ae3e-40f5f633d25c","keyframes":{"transform":["translate3d(-86.00917%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4bc9b07-2d81-4e87-8e73-75425c8e02e6","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50345679-e654-4899-adc3-2c7875924b97","keyframes":{"transform":["translate3d(-108.58896%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-844b1e80-9213-4ea7-ab4e-b640e3f50821 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Reproducao Inciti Segundo Bruno Hoffmann, presidente do Clube Associativo dos Profissionais de Marketing Político, a música faz os apoiadores se conectarem com o político, além de ajudar na memorização do número e o nome

[{"selector":"#anim-37f25e6c-a1fd-4687-a6f4-dc88f29cbcc4","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8490ab23-967f-4370-9b22-ea28ac1d9976","keyframes":{"transform":["translate3d(-85.78313%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-add882a4-805c-47f4-b88e-f1ba77dcc759","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14cdad4c-83fb-4ee3-9e40-8587ad978ccb","keyframes":{"transform":["translate3d(-113.85136%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99583b18-75b0-40bc-9d8f-3e5512dd4036 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-7.105427357601002e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Jose Castillo Unsplash Fazê-lo, porém, não é fácil: é preciso entender o cenário político, os adversários, o próprio candidato e a população

[{"selector":"#anim-8de4e828-ecaa-4238-b1e8-7a2adf7618cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01e79e03-47a7-4c60-a6e1-339a7d36ff21","keyframes":{"transform":["translate3d(-80.69307%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f5416a0-0a61-4b2b-912b-6bce8aeb787c","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8446d5e0-e7fa-4049-ab6a-2c9cd3c82544","keyframes":{"transform":["translate3d(-111.23595%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c64ccf85-ac29-45b7-813e-2c7ee1cef061 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Jukka Aalho Unsplash Segundo Marcelo Vitorino, da Escola Superior de Propaganda e Marketing, é necessário um jingle para lançar o candidato, outro para chamar a atenção e outro com clima de vitória

[{"selector":"#anim-f30d0182-dcf9-488f-a8a6-02ba5fd4c406","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ca0e031-d369-4dcf-acbe-c7596bc8eaa7","keyframes":{"transform":["translate3d(-80.87855%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29ce79a3-1e29-4077-8aa4-940439d6849a","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8103cae6-3aff-4c12-81ae-a13122c3346d","keyframes":{"transform":["translate3d(-111.63636%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a019e1f3-db3f-420c-9fac-a92a36308af3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(33.68749990101638%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] O processo também não é barato. Entre compositores, cantores, produtores e aluguel de estúdio, o jingle deve custar - no mínimo - R$ 23 mil Giphy

[{"selector":"#anim-ed44a9bb-858a-4a30-a44e-6428583bd584","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a55b44d-dcb4-4c02-86ad-2b6b75d0753b","keyframes":{"transform":["translate3d(-80.69307%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31af627b-2cf8-4bdd-a95c-66dfb5b013d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-955cae77-de7f-4f92-82d6-209080947358","keyframes":{"transform":["translate3d(-109.15493%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d50905b-db99-4847-ae2d-ccec2dfde6cb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Marius Masalar Unsplash Para baratear os custos, muitos candidatos acabam recorrendo a paródias ou composições prontas de agências de marketing

[{"selector":"#anim-adc5767e-8260-4ba4-9482-5baf10d815ca","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0a2a3a3-2685-42d1-b98e-61e431686d71","keyframes":{"transform":["translate3d(-82.92079%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e659498-ef4f-43e0-bb8b-381edbd6feb6","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a021bb16-70dd-44f3-b0cc-4b36958e4bdf","keyframes":{"transform":["translate3d(-102.52366%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b1f7728-2fb6-458c-be81-17beb1272326 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-7.105427357601002e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] No fim, o importante mesmo é fazer o eleitor cantar. E votar, claro Flickr

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Com redes sociais, jingle ganha novos usos, formatos e desafios autorais

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