Geração Z tem comportamento minimalista no mercado de skincare

Geração Z tem comportamento minimalista no mercado de skincare; entenda

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[{"selector":"#anim-8c05efee-9920-402f-a24c-7feb3d5ee0c6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8bb44bc-7a89-4480-8a5a-a1d7d002df91","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a35cd972-96c4-430c-b628-64736d0aceea","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a5964828-0e8e-4f8b-8aec-c49124e3c6e5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c1a7d74-77fa-4e5f-9bf1-ae21f5934bfc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.849216454413447%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O mercado de beleza está passando por uma transição, especialmente nos cuidados com a pele Pexels

[{"selector":"#anim-aa42e94b-8049-4371-a590-2bfc5286a778","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-163ee1ec-d7ab-4452-87e4-9de4774e02ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d00fd2c6-b26f-4f2d-b389-58362b0572f0","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3418c1c1-cf81-4a31-90e8-3112d24b81b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-440f22f3-8ed2-4276-bf4d-051ebeb5e71f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.849216454413452%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Após anos de excesso de lançamentos, rotinas extensas e tendência por ingredientes “da moda”, o consumo começa a desacelerar, sobretudo entre os mais jovens Pexels

[{"selector":"#anim-b669bc6d-bf23-4e92-af51-a5b8199d3772","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-105b325c-eebc-46ce-9305-d3571c9ed4e0","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6be85fb9-3317-4638-9cb5-6893b9724eda","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9ac33ae8-008e-4b92-8190-eab5916c8810","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c299479-55d9-4ea0-a74a-92bac6678525 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A Geração Z, formada por pessoas de 13 a 28 anos, segue interessada em beleza, mas agora de forma mais estratégica e racional Pexels

[{"selector":"#anim-1ad4d4c6-2a4c-4311-b3bb-476f9ccbda92","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6950c79-b261-4fb8-b9e0-7a2d158fdd57","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-acb87a0e-c832-43c2-a11f-422f3c1f290a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-99b0b334-0bc4-41c8-be3e-4769732ce4aa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d0b458a-634c-4cb1-acb5-c6306e1e1c19 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Dados da pesquisa Beauty POS Trends LATAM, da Circana, mostram que, embora seja a geração mais propensa a investir em produtos de beleza, esse público passou a priorizar custo-benefício e eficácia Pexels

[{"selector":"#anim-7e4b7b6f-b83b-4418-9589-048f9e69cbcc","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d40af88b-d35b-4209-9e49-d4a4887e05c4","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-200cadb8-7261-4b8c-9817-f9de26ed61ae","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9c183185-6714-4e7c-8b4f-4ee764364919","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba53a28f-1910-4634-a20c-b3c56831682b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.815986602447096%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O contexto macroeconômico tem peso nessa mudança. Jovens enfrentam níveis mais altos de endividamento e buscam reorganizar a vida financeira Pexels

[{"selector":"#anim-dfd6601e-8b4b-42d9-95be-ea67ecf1cf52","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9458f2a5-7355-484f-99eb-c87e5cc30f7a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-18f275c6-edec-44af-bfe9-e2fb77978ccd","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1d72164b-d4e9-4b19-aa37-2fa1c966f137","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4363c1f2-331a-488b-9876-471a6411dcca [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.4210854715202004e-14%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A mudança não se deve apenas à crise financeira, mas também a novos valores Pexels

[{"selector":"#anim-51f9e27f-598f-4221-9bea-7e21ceebe9bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5362335c-a2c3-4654-88cb-b47cc0b4c1b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-06b51817-d906-43ee-b0fd-274bf55db9c8","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b989b88b-50db-48d1-b62a-a3d093179d61","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f7a349a-26ab-416f-953f-3ee97aa3ba13 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.858305933210924%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Ana Seccato, Diretora Comercial da Circana, afirma que a desaceleração é resultado de “um misto de impactos macroeconômicos, mas também uma mudança na relação consumidor e categoria” Pexels

[{"selector":"#anim-da5e3e9d-ac38-44be-98fb-699cebe42295","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72a752d1-51cf-4421-a18b-dd14ffd95de1","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0a42133a-6371-4e6c-b68e-c3e352b4163e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-bafd0e50-4ef9-47e5-ad75-843c1fbb5acb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9234011e-7a1d-40e6-93dc-4b4babaf5d93 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Segundo ela, depois de viver “inúmeras microtendências que buscavam um consumo acelerado pautado no ‘último ingrediente da moda’”, o público agora procura produtos que estejam diretamente ligados ao bem-estar, conceito que varia de pessoa para pessoa Pexels

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