Downloads de apps caíram em 2025, mas receita continua bilionária

[{"selector":"#anim-80a97140-ebd7-4aae-bc96-5f2ae0a40529","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06f55d77-53d7-412f-b513-b50d7b5b0a0e","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-12df6398-02f0-45c3-86b3-31def3beed86","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-73e0d7f0-559a-439c-b608-5a9964101889","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Unsplash

[{"selector":"#anim-3ec50bf8-6ee5-4835-9162-5e27f6004d63","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a216f3d7-3ac9-4e82-9ff6-1c94cc3db741","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1c3f68dc-1849-4fc9-ba97-71bf3f834b60","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e7490595-4b55-441e-bf31-3aad76bcbd3c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec6eac0d-741a-4d34-9c1e-a1636ba41f19 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Em 2025, o número de downloads de aplicativos caiu para cerca de 106,9 bilhões, uma redução de 2,7% em relação ao ano anterior Unsplash

[{"selector":"#anim-77a66cc4-54ed-48cc-b304-b78f96c47bbd","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0adde439-41f2-4991-9fb2-3550a0faa7c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1185618a-ecbe-44a8-82ba-989e39490e2e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-67203d02-ec15-4fa6-81dc-f8e5c54a4754","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4397ef12-1c67-44f2-babf-398446a8f108 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.21195642181026%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Apesar disso, a receita das lojas de apps continuou crescendo e alcançou US$ 155,8 bilhões, alta de 21,6% Unsplash

[{"selector":"#anim-d51eb8cd-fc8f-4082-8fa4-acdcea54e3ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e70cf634-02d5-43b0-82f3-a7f6703e66ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1ff571d1-1fa8-4ef0-8ce6-9517399987d7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7f4b79a4-af42-4af8-bdb3-029e00a2a91e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7faf9d9-3d86-41f4-b127-24b34b8e5f81 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(23.913043414330055%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O aumento é consistente nos últimos anos, com os gastos dos usuários subindo de US$ 110,4 bilhões em 2023 para US$ 127,3 bilhões em 2024 Unsplash

[{"selector":"#anim-a47b0bea-6492-48f6-a707-a51719e19643","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2eaf3be-bc0b-42cd-bda9-120952b71ec4","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e7995164-03d4-4c9e-9d0e-ba9d83275bd4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c3cefb7e-5310-4fa9-aee9-1208b7aa762c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea28e9a4-d3ae-4e9f-866a-f16e492005bf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-18.91983671550417%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Os jogos deixaram de ser a principal fonte de faturamento e passaram a responder por 46% da receita, enquanto aplicativos não ligados a games lideraram o crescimento Unsplash

[{"selector":"#anim-dc314447-fc7d-4271-a12b-1a06bf2eefc5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45f26fb0-4ec4-48d7-85c3-cfbca1a1c73b","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4470df84-7cbc-4878-b66c-cffaa55d0ab7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4eb5aec7-23ac-4fb3-9a59-68a604039e8b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-844bdb5a-1452-4259-a695-32c2d59de41b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A queda nos downloads não comprometeu o mercado, graças à expansão de modelos como assinaturas e compras dentro dos aplicativos Unsplash

[{"selector":"#anim-eab84487-5a09-435c-84c0-0d2af8a5b1af","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34b0183f-62e7-4a14-ab1c-8a6b288de9c0","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-31092a32-d93c-4068-8f15-3c36489f619f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d36e839a-b2aa-4984-98b8-c830bb6538b3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97869ccb-28d3-45d6-a180-b9b645c548f8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Apps desenvolvidos com apoio de inteligência artificial também impulsionaram os ganhos, com projeção de gastos do consumidor acima de US$ 2 bilhões nos próximos anos Unsplash

CNNBRASIL.COM.BR

[{"selector":"#anim-912156a4-e0b7-4690-a2c8-e744b5ab6e97","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c591e18f-0fba-4717-ba41-2a926d701a2c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abb7ebc6-9f0a-492e-8dc4-7d03e87b6f57","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8ec2332-9358-407f-8327-65e7c5d972e9","keyframes":{"transform":["translate3d(0px, 2132.63615%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb8d65c2-d71b-40a7-bc9e-fd527d4d3e0d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7959801c-2771-427f-ab40-d15a97c52ce7","keyframes":{"transform":["translate3d(-117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6440fe7-6404-439e-bf58-f89c34f84d91","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55d17c66-2481-435a-bc48-badf35a35f6e","keyframes":{"transform":["translate3d(0px, 1223.93157%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Unsplash leia mais em