Estudo aponta que 54% dos usuários não sabem identificar vídeo de IA

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[{"selector":"#anim-1a046847-8c1f-4273-b8a9-e17f145748bc","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5e6021b-c1a8-4a21-9a3f-2c9f141592d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4927cf0a-c6b0-47cd-92f3-7e554bc23a3d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5fb050fa-58f5-43e2-bf1c-bc0505165b38","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69e7d791-75e5-4742-ac8a-12f1f05c06ac [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.896706331345203%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Pesquisa realizada pelo projeto Brief, com 2.483 pessoas em todo o Brasil, indica que 58,4% dos usuários usam ferramentas de IA com alta frequência Pexels

[{"selector":"#anim-9a138c75-01b1-4e35-81be-9f430133c939","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1ada916-8225-4c42-afb6-4582753be4bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2a2dc752-201d-4bdd-9345-72faa5347bdf","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1734d4ad-2ef4-4ba3-a34e-55213eefe816","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ed6f6ef-897c-4229-859a-b556690b4518 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 14.900124323779846%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Apesar do número alto, o mesmo levantamento confirmou que mais da metade (54,2%) tem dificuldade de distinguir um vídeo gerado pela tecnologia de um vídeo real Pexels

[{"selector":"#anim-fcf42cb4-53b1-4f0c-a721-050bed4c636f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b11933da-bf89-4a6a-ad28-9e1238817297","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-05e91da8-534d-497f-b043-d7ef6fa0c13c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4d7ab7b6-9cf2-46b0-b421-2aca1ddbf153","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a31fa1c-672f-408d-b5cf-955d94b18ae2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O estudo foi feito entre os dias 25 e 29 de abril de 2026, via redes sociais, e analisou os hábitos de uso da IA entre diferentes faixas etária s Pexels

[{"selector":"#anim-79f266dc-c8f3-4475-a381-d1c325b47a4b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37d833ac-3b69-4251-bf4b-d9b7164a270a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3168eed4-c411-4739-a9f3-42687819569b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-52dcb87d-885f-4b0e-b9cd-710d731ecdc5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a238648-4cf3-4e2d-8017-dd79bee232b9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Entre os usos mais comuns estão tirar dúvidas do cotidiano (56,8%), estudar e pesquisar (54%) e criar imagens ou vídeos (44%) Pexels

[{"selector":"#anim-6cbb4ceb-9725-4258-9d4e-589bae9b36ec","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa5b1b0a-2cef-4f8b-9d4c-31bd58f73f12","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0f51e9d0-9171-4544-aa0a-d96f88551d52","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7e788ace-47f4-468b-9116-fb9e0d5f0c65","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e161aa37-b9b0-4884-ae17-4d569fe966d6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Muitos usuários também declararam empolgação com a tecnologia: 42% dos entrevistados dizem estar muito animados com o avanço da IA, e outros 26,2% se declaram esperançosos Pexels

[{"selector":"#anim-5f4d60c3-d031-4523-a491-fbf2cd527cb0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cde925ef-055c-4a32-96c9-99789f986039","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6f7d2618-e857-482c-a833-2c98b7f06691","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3b1e53a2-4d5c-475c-9bb8-ddbd3dfea1a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d62cad98-0ce4-4e56-8afe-a1ddcf27e32f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Apesar do cenário de esperança, a pesquisa indica um desafio grande no que concerne à capacidade de reconhecer conteúdos criados por IA Pexels

[{"selector":"#anim-b23e19d4-3e16-4ce9-9cd0-2f129a49e282","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2cc82548-76c5-4472-a2cb-18deed72a186","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ebb696e4-663b-43a7-b48e-9398b6b3889e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6bc484e2-9323-415f-bd07-93a7ecf6d741","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Quando expostos a um deepfake do presidente Lula, apenas 39,5% conseguiram identificar corretamente o uso de I A, contra 37,7% que acreditaram que o conteúdo era original e 22,8% que não souberam dizer Wikimedia commons

[{"selector":"#anim-7b0d8840-a938-4ac2-99b9-00bf9a9dee57","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09c4f261-5ec6-4a9f-b75e-edcd87492276","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-66fdd552-515a-45b2-bc73-370b9dc9a24a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-541412a0-28e3-4b40-a4ad-6593bc6d3781","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f30aa66e-1700-42c8-bee0-8d8cc1cf01a6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Segundo a pesquisa, a dificuldade de identificar conteúdos gerados por IA aumenta a desconfiança sobre materiais autênticos, levando 88,3% dos entrevistados a defender limites legais para o uso da IA na política Pexels

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