Pesquisa: quase 90% da geração Z confia em conteúdos vistos no YouTube

Quase 90% da geração Z confia em conteúdos vistos no YouTube, diz pesquisa

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[{"selector":"#anim-9984cc2a-28bd-4c6b-be5f-6f9691f82024","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f341c47e-1ac2-4a0f-adf6-4ef12333a01a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7276fcd1-c530-45a0-b0b8-0b84676a01dd","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6b795ed9-e840-4903-94a8-cb8f9abda6a5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Cerca de 89% dos espectadores da Geração Z no Brasil concordam que os criadores do YouTube postam conteúdo em que eles podem confiar Pexels

[{"selector":"#anim-61a01847-acc8-4c32-b016-4786707ca55e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1bb122de-c451-40ee-a1ca-871483e8deea","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-109f17d0-26ce-41ae-a06e-62081141f6e5","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3296c75e-20e6-41da-adae-6fc3b58633da","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-739ecf63-6b98-43ce-b5f4-fe2e48bd5dc4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Os dados são de uma pesquisa da Talk Shoppe , apresentados no evento do Youtube Brandcast Preview -- acompanhado pela CNN Pexels

[{"selector":"#anim-37d06cd9-3d65-4341-9d22-fc16e7ff12d6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c98754ed-d3d4-4e58-8910-f6a430d45645","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d8b33389-ecde-465c-b846-ce74819ffead","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f5326457-0847-4f4a-af28-f1821f46acf8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c04971f-0cdd-4d22-a82a-12c642b95b7d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.816066190897394%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A conexão das pessoas com os criadores, assim como o conteúdo premium que a plataforma possibilita produzir, são alguns dos dados chave para a maior descoberta apresentada pelo evento este ano Pexels

[{"selector":"#anim-610558e5-f72c-41da-9c5a-781b9fef293b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-564e7757-9ac2-4b8d-935a-10a0e510fe61","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cbefc7c1-8680-449b-9bb6-4f9d9ee32d29","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8ce189c6-f72e-436b-baf3-bb847de3e0a3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Pela primeira vez, a televisão conectada superou o celular como principal tela usada pelos brasileiros para assistir vídeos na plataforma Pexels

[{"selector":"#anim-df0f6bf3-570f-4300-a8db-cd80c39f48d3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34907166-7ab9-48cc-a356-3145b776257e","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3bcb4bbf-916a-4474-8036-85f9dac5a43a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-54426678-9054-40b3-8c9e-6d21a2437f78","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a6a610f-2d90-446f-a188-92d47bb5ca2b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] “Essa é a chave para entender a influência que o YouTube construiu na cultura nesses 20 anos e que vai continuar construindo nos próximos 20", analisou Patricia Muratori, diretora do YouTube na América Latina Pexels

[{"selector":"#anim-fe058cf2-1ce9-4a2e-99d0-f8c84413cbfd","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8042cdc8-ac91-4ca7-a58d-2bd992df3f4f","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bafe7364-e4b9-47f6-bba3-74a25cb98e86","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d6dccf5a-c13e-47e3-92ba-dc688788e541","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A pesquisa referente à Geração Z analisou 600 usuários semanais de vídeo de 18 a 26 anos Pexels

[{"selector":"#anim-a05d1e52-38ef-42cf-886b-d3160390dde6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35a9b5c7-c090-4c98-8120-c41a009ce656","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-709f7a2f-79b3-41e7-bfa3-b9802282a436","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2f90825a-d6bc-44e1-b1c2-76829c7fbd37","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Segundo análise apresentada no evento, a mudança de hábito consolida o YouTube como o serviço de streaming mais consumido no país e reflete a migração da audiência para a chamada “tela grande ”, agora vista como o centro da experiência digital dentro das casas Pexels

CNNBRASIL.COM.BR

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