TikTok produzirá conteúdos fitness exclusivos em nova parceria

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[{"selector":"#anim-8269de64-0df5-448c-ac78-637acccf83aa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c93f5886-9a02-43cb-be2d-8ab70d29363d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7efdf3e-634c-426f-bef2-dc92e88e2735","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-98f45dff-6b6d-46e2-a7cc-2ac0d11bc49a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Reprodução/Instagram O TikTok fará nova parceria com a empresa de equipamentos de ginástica Peloton para criar aulas curtas de treino e outros conteúdos fitness dentro do aplicativo

[{"selector":"#anim-7e35a550-9666-4af9-a945-5730f7edb042","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84dd8365-805d-4868-b013-0cdeebd16671","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-440be193-2c56-403c-86c0-b4c4e6bd744d","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b76a8913-a22d-4410-95cd-16244b929ecb","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Solen Feyissa/Unsplash Como parte da parceria, o TikTok lançará o hub #TikTokFitness com uma seção da Peloton que terá conteúdo personalizado criado exclusivamente para a plataforma

[{"selector":"#anim-209e84be-3212-4b09-98a2-f2c4147d5dcc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-412a000d-ad36-4426-9f1a-3c1528668369","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ff3482b-9338-4ffc-815e-22277d0e4ea6","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f1800c62-f6ea-467a-8ed3-88204afd92cc","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Os usuários poderão assistir a uma variedade de conteúdos da empresa, incluindo aulas ao vivo, clipes mais curtos de condicionamento físico, colaborações de celebridades e vídeos de instrutores Reprodução/Instagram

[{"selector":"#anim-b3ec6a4d-ff9c-4fec-b148-1e48b65d3d06","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68d45545-8d07-4752-bfe7-c786ae9efa85","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48d00a45-8b56-4707-8d50-9c311349428c","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-dfadb255-59a2-47c1-b573-45c43a96df9c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] O canal do Peloton no TikTok marca a primeira vez que a empresa fitness produz conteúdo para ser usado fora de seus próprios canais Hello I'm Nik/Unsplash

[{"selector":"#anim-e6cd3c71-d9b7-4f17-bb29-4d992cba8116","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfcf37bb-3a90-4578-94e0-e20e68e90bda","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be4c8d90-f002-427c-968e-2e7963c515e3","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e5759b91-b3cc-4664-b30e-dd0ffa2f52f9","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A colaboração ocorre poucos meses depois de uma grande reformulação da marca destinada a enquadrar a Peloton para além de ser uma empresa que fabrica equipamentos de ginástica domésticos Reprodução/Instagram

[{"selector":"#anim-b0b4716e-59d0-42a5-b2bd-a4a0cd44221d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d98cf5e-0b08-4633-bdb7-fe008c7bf480","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ca6d736-305d-4a98-aa3e-f9809f0f73f4","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-655283d2-8e23-4b7f-a7fc-523aacfede4f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A empresa enfrentou dificuldades financeiras e uma série de confusões de relações públicas Reprodução/Instagram

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