Usuários idosos no Instagram crescem quase 5.000% entre 2015 e 2022

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[{"selector":"#anim-484a0d60-34fe-4fef-987b-b738b039c4f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-120598c0-0997-47d7-877a-54ce85a14499","keyframes":{"transform":["translate3d(-114.32584%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a6a71ca-1943-43fa-939e-0f024e9a14bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-013d3a2f-7434-433b-ae7b-99cfbdc8a560","keyframes":{"transform":["translate3d(-221.95115%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9063091-e089-42b5-849e-43ab52aea7fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8644378c-1400-4dca-865d-181d7b373cb4","keyframes":{"transform":["translate3d(0px, 244.75297%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Usuários idosos no Instagram crescem quase 5.000% entre 2015 e 2022 Ron Lach / Pexels

[{"selector":"#anim-628ccf21-da49-4025-adb9-99496a121ef4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(35.74999991605735%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Uma pesquisa da consultoria Kantar Ibope Media mostra um aumento do público entre 65 e 75 anos nas redes sociais Marcus Aurelius / Pexels

[{"selector":"#anim-a51a2648-2241-4d51-bbdf-da812e9bc726 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 2.8895057030673547e-7%) scale(0.9523809523809523)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] No período de 2015 a 2022, a alta entre brasileiros foi de 4.937% no Instagram, 886% no Youtube, 707% no WhatsApp e 255% no Facebook Marcus Aurelius / Pexels

[{"selector":"#anim-09beea26-502f-4f49-b021-65fbe9bb2330 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.0683760758562972%, 2.8895057030673547e-7%) scale(0.9523809523809523)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] O estudo aponta para uma democratização da internet, com a necessidade de direcionamento das marcas para atender as diversas gerações Kampus Production / Pexels

[{"selector":"#anim-5d8439ac-f9ea-4952-82c0-de9b44cac1bf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Segundo o levantamento Beyond Age, nesse período, para cada novo usuário semanal de 12 a 19 anos, foram 21 entre 65 e 75 anos no Instagram, 9 no Youtube, 8 no WhatsApp e 7 no Facebook Anna Shvets / Pexels

[{"selector":"#anim-a961e610-527a-4931-b5d8-d7da4223672d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c81dd32-5565-4181-bc9b-987dd112fc34","keyframes":{"transform":["translate3d(-113.58024%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4ed4e58-b9ee-49d7-9e24-dca81b71ca13","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-309a7e30-706a-4620-a3fb-612e5d4d095d","keyframes":{"transform":["translate3d(-113.58024%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-746e024f-7fc7-4ca1-810e-91f7cbf2f141","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9042cfc4-9c26-443f-ae72-dc7dfb60817b","keyframes":{"transform":["translate3d(0px, -228.88894%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Essas pessoas de 65 a 75 anos não são mais um nicho de mercado, elas se tornaram, ao longo de um período relativamente pequeno, mainstream do consumo de redes sociais Eduardo Alves, Head de Go-To-Market & Field Marketing na Kantar Ibope Media

[{"selector":"#anim-25f29456-d8d3-40d5-93a3-05e873d9d0e7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-0.42307692868332375%, -0.12499847700043157%) scale(0.9523809523809523)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A pesquisa aponta que uma plataforma digital pode até procurar uma associação com determinada faixa etária, mas, com o tempo, “as populações online tendem a se reequilibrar para refletir melhor a população em geral” Shvets production / Pexels

[{"selector":"#anim-a4a85ff1-23d7-402a-b26b-4fcead874264","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2784a367-e183-4578-b289-ca60345ea8e2","keyframes":{"transform":["translate3d(-113.58024%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fda54709-9017-4acc-8a6d-4e17d1d5f40a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94fbcfbb-88e4-48c0-8200-00bbac8f28a6","keyframes":{"transform":["translate3d(-113.58024%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3eb6211f-d28b-43b9-951c-351c9192b161","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72417ea2-160b-4e8a-8bdc-ae1928d28bce","keyframes":{"transform":["translate3d(0px, -228.88894%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Passa então a ser fundamental, para qualquer campanha de marketing ou qualquer segmentação, que esses diferentes grupos que já estão amplamente na internet sejam considerados Eduardo Alves, Head de Go-To-Market & Field Marketing na Kantar Ibope Media

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