WhatsApp apresenta novos recursos para negócios; saiba mais

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[{"selector":"#anim-9e9d26f8-e52e-4eca-9575-195ccf456515","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7400836e-f5c6-47a8-9a85-a1efe533717d","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9ac6ed35-f8d8-4986-93d3-164fd9d1177e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-62a09763-f0ac-4ecc-a413-637a9b5e344c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7603f9b3-b986-4b6f-bf8b-ff414c26fef3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O WhatsApp anunciou uma série de novidades voltadas para o uso comercial da plataforma. As novas ferramentas têm como objetivo facilitar o fechamento de negócios para as empresas istock

[{"selector":"#anim-943178af-65bd-4adb-af1c-c4de84153a6a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bce06ffc-9443-41a4-bdcf-c14139ca370a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9b737dc8-bb99-4a7f-a3d8-870966298a6c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-244e6bb4-7d96-4bcb-b1fb-5f18682f4a08","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97baaf7c-db9c-4b0c-8ea8-11b88cff0b71 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 27.00729927007299%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Segundo a Meta, proprietária do WhatsApp, o Brasil está entre os três maiores mercados do aplicativo, juntamente com a Índia e a Indonésia istock

[{"selector":"#anim-e631eb27-2a1c-443f-8a44-96a8b79d66e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e81a387c-7726-4540-abe0-9fe24112f4a1","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-089a639e-9758-4dc2-99e9-2dcf5da1ae5e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-21859bfb-d854-42bb-965e-b5aa9fe342b2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O país conta com mais de 120 milhões de usuários ativos, e aproximadamente 80% dos adultos brasileiros apreciam receber mensagens personalizadas sobre produtos, serviços e descontos istock

[{"selector":"#anim-e5c8e811-5247-4f1c-9541-99e854eaeb7e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2dc353f9-8bc3-42a9-9435-db622f01219e","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e9c700a3-f80c-4bec-acb9-9fefc1eebd86","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-01e56a24-f18d-45a8-af2b-7b5f48d2b7ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e52fb87-047f-453f-ba83-d80659c2b4e9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Uma das principais novidades é a introdução de anúncios personalizados dentro do próprio WhatsApp istock

[{"selector":"#anim-6bffd80f-1684-4af3-9dbb-86e889f2bec5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8bd4a9c5-3a3f-4cfa-b42e-6c6fd4f1600d","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f2702069-e5b6-4916-a623-14d645b3474d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-be6d9d68-ef2e-4328-8d8b-fd643c41f5fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f44ecbfe-c593-487c-b5c4-6048b49c119a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A Meta garante que não tem acesso ao conteúdo das mensagens trocadas pelos usuários, o que pode resultar em uma personalização menos precisa em comparação com outras plataformas como o Instagram istock

[{"selector":"#anim-bee4d514-f564-4509-afd5-10428622ea63","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02b52bf7-f899-441a-bcd8-538391228435","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f679b03b-b6f9-453f-ae45-49f849c1b806","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e76802d3-28ba-44f3-b675-077cac65bed7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Além disso, agora, as empresas poderão oferecer chamadas de áudio e vídeo para seus clientes, permitindo uma experiência de compra mais próxima e interativa. Essa funcionalidade visa facilitar o esclarecimento de dúvidas e o fechamento de negócios istock

[{"selector":"#anim-cb768a02-daed-4b72-a87a-b129ddb0315c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6b2709e-f13e-4cf0-9e03-0e55e50e8861","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-360d1739-2c95-4c03-9418-b6189dd8eb04","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e6335051-00c9-46f2-9ced-0913d952f1a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8dad58fe-b0dc-454c-a647-6586cbc2bce2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] No Brasil, mais de 5 milhões de empresas já utilizam o WhatsApp Business, a versão profissional do aplicativo. A plataforma conta com quase 2 milhões de catálogos de produtos e gera um faturamento anual superior a US$ 10 bilhões istock

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