Aposta do Emiliano, hotel v3rso quer quebrar paradigmas com tecnologia

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[{"selector":"#anim-c347d5c7-a468-48da-a370-40e384746806","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3693997-716a-443f-8242-cfcaa4c82d14","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c0c6422f-61d0-42f9-b95f-54e7128eb0fe","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-34d920f4-e228-45c6-9701-9a4626ab32be","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-590dbee4-1666-4460-8684-7db5ff56c771 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Imagine um hotel sem balcão de check-in, com entrada por reconhecimento facial e toda a jornada do cliente concentrada em um aplicativo instagram/v3rso hotel

[{"selector":"#anim-3a5d9895-03f1-4af1-a331-7cd5f3b2ca95","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ba61f1d-4c02-45cb-8e56-e880dfb22464","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2235f87f-2ff3-4ba1-b5d7-0c4df1bcf96a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-15320790-a7ef-4d63-af9e-3f861795bc45","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-258021e7-c122-4656-b715-3130c515857f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Pode parecer distante, mas essa realidade está mais próxima do que se pensa. No início de setembro, a marca v3rso , do Grupo Emiliano , abre seu primeiro hotel no coração de São Paulo instagram/v3rso hotel

[{"selector":"#anim-d0c329d9-cac1-441b-b3c9-6b2d24753cfe","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-385c8864-49d1-48ba-b6be-a77cc054d44a","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6c059edf-6768-4515-a15b-4912e3e1ed88","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c437d4d9-1510-435a-82cf-c1d22eee2a7d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a98cfc53-56d1-4d7c-a522-d59031f739fc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Com 39 quartos, o v3rso Jardins inaugura uma era de “tech boutique hotels”, como a empresa se define instagram/v3rso hotel

[{"selector":"#anim-fb49ccec-1516-488f-9779-eb892a97a012","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3564f24a-fe47-429b-902e-e55b576794a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-94ed88fc-9389-4dbf-9617-9b8b16919449","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-964d5de8-f217-49da-8124-4339d37e0277","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] “Juntamos um pouco dos dois extremos. Há toda a eficiência do modelo de plataforma de aluguel de curta duração com todo o cuidado que se tem em um hotel de luxo”, diz Gustavo Filgueiras, CEO do Grupo Emiliano instagram/v3rso hotel

[{"selector":"#anim-a77cca04-94e2-4fec-a737-fc7ba0482960","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53b69bbb-649e-4e7d-b192-2dace661982b","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-501547cb-e628-449b-ae4d-f2b7119e3719","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f45d51ac-f4a5-40ba-8cde-9075821b5363","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db119ada-eba2-4bbc-bccb-93b56e232def [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A aposta é baseada em três pilares: hospedar, morar e trabalhar. Os hotéis ficarão em prédios de uso misto, com restaurantes e lojas de players locais e unidades residenciais geridas pela marca instagram/v3rso hotel

[{"selector":"#anim-f44ccd02-9778-48c2-94c2-03e6b3d4ad02","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-23cc4ed8-9f19-4779-a3fe-8fd21c2f7b6b","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-dd3a17cd-86d0-4a60-b4ae-143db46146bb","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a980c0c5-5fc1-4d2f-b6ed-90c579d2e466","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-178effe2-5ab0-4b93-9896-3972a7482140 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(25.029296420080684%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O v3rso atende a um público de negócios, além de ser direcionado a uma parcela da população familiarizada com ferramentas digitais, em sua maioria os millennials, nascidos entre 1980 e 1999 instagram/v3rso hotel

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